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Studio

The Studio, in the Department of Communication, is primarily dedicated to new age broadcast journalism and electronic media production.

In addition to traditional broadcast and media organizations, industries are recruiting media professionals for their strong communication abilities and expertise in digital story-telling.

With the growing prominence of communication strategy in all sectors, students in the department of Communication are trained in the emergent theory and practice of Broadcast media studies to enable them to be market-ready.

The Studio, in the Department of Communication, is primarily dedicated to new age broadcast journalism and electronic media production.

Knowledge about the rich history of broadcast media as well as current business trends provides students with a gamut of skills and insight. Theory and practice are blended to provide a recreation of industry led practices in broadcast writing, digital story-telling, advertising, newsgathering, video and audio recording, editing, and production. Students also imbibe the legal and ethical responsibilities faced by today's media professionals while working in the studio.

Students write, produce, edit and direct, talk shows, short films, advertising, news and documentaries. State of the art equipment and professional studio space offers an immersive experience in video production across a variety of genres and media lines. Broadcast media projects provide experience in on-location live event production.

The studio is used to facilitate the following courses:

18CMJ204 Digital Photography and Videography 18CMJ212 Multi-media Reporting
18CMJ213 Broadcast Journalism: Radio and Television 18CMJ215 Multimedia Storytelling
18CMJ304 Programme Production: Radio and Television 18CMJ311 Film Studies
18CMJ398 Media Project 18OEL281 Documenting Social Issues
18OEL293 Reporting Rural Affairs 18CMJ504 Film Studies: Theory and Analysis
18CMJ514 Advanced Skills in Broadcast Journalism 18CMJ604 Advanced Photography
18OEL690 Media for Social Change 18OEL691 Scripting for Rural Broadcasting

The Studio is Wifi enabled and well equipped with infrastructure that meets Industry standards. It has a projector with DTH connection, Blue Ray Home theatre, IMAC with 5K rectina display (non-linear editing), FCP (editing), Adobe Package for editing and designing, DaVinci Resolve 12.5 Studio for colour correction, Full HD mixing unit ( for multi cam production such as talk shows, news bulletins, interviews, a Teleprompter for news reading, Computer systems for audio and video editing, Drone DJI Phantom 4 K resolution (aerial photography/videography), Panasonic 4 K and Full HD cameras (for electronic news gathering and field production, short film and documentary making)

The Asset Sheet gives a glimpse of the facilities available.

Asset Report 2018

The video for the department showcases the best aspects of the Studio infrastructure.

Signature Video: Department of Mass Communication,
Amrita Vishwa Vidyapeetham

Studio - Non Linear Editing

Studio - Teleprompter

Film Screening - Studio

Projects impart hands-on training in the latest tools and practices, to prepare students to join the broadcast industry at lucrative positions like Video Editor, Graphics Designer, UI Designer, Corporate Presentation Specialist amongst others. The Studio trains students to work as an expert in the glamorous and dynamic broadcast industry, to make a career as a broadcast professional. Students have opportunities for hands-on training working with faculty in ongoing Government of India funded broadcast projects from the Natural Resource Data Management System (NRDMS, DST) and National Bank for Agricultural and Rural Development (NABARD)

UPNRM, Vattuvanahalli Watershed Project, Dharmapuri, Tamil Nadu

Poster

Green Tree Factory, Karadipara, Wayanad, Kerala

Poster

Biowin- Farmer’s Win

Poster

Coconut Story, Chakarakkal, Kannur

Poster

Apiculture
 

Panchagavya
 

Puthiya Pathai
 

Vermiculture
 

In the present age, learning is no longer constrained by the physical boundaries of a classroom. Superior video and technology can help advance 21st century students in the present-day digital era.

Video in an educational context can facilitate learning and improve collaboration. The profusion of pictures – including moving ones – involved in an individual, group, community or a corporate’s life lets us create visual biographies.

Visual documentation is a way to make otherwise invisible things - such as knowledge, ideas, processes and expressions -perceptible to people. Along with this, the visual element pervasive in new media platforms helps audiences get an insight into new forms of storytelling in a multi-cultural environment.

Stop Look Proceed: An awareness video on the railway level crossing done by our student for the southern railways.

Broadcast journalism and electronic media production is inherently characterized by audio-visual documentation methods such as photography and film-documentary to record, capture and archive the different slice of life and user stories. Studio documentation, when combined with reflective practice, decision making and a plan of action, is a valuable learning process. Students work on research themes, do recee, preliminary research and also undertake field research while documenting and identify experts for their contextual sound bytes and finally creating documentations and then documentaries to be uploaded through either video streaming platforms or traditional broadcasting.. The studio is fully equipped to undertake documentation projects in the field. Apart from field documentations, the students undertake documentations with multi camera set up in the Studio. These documentations involve small group performances, interviews etc.

The Studio trains students to work as an expert in the glamorous and dynamic broadcast industry, to make a career as a broadcast professional. Students have opportunities for hands-on training working with faculty in ongoing Government of India funded broadcast projects from the Natural Resource Data Management System (NRDMS, DST) and National Bank for Agricultural and Rural Development (NABARD), as well as develop brand portfolios and interviews with visual stories.

Student Work
 

Theyyam
 

Theyyam
 

Theyyam
 

A Life in Making Interview with
Dr. Janaki K N, Clinical Psychologist

A Life in Making - Interview with
Dr. Janaki K N, Clinical Psychologist

Manjali Jewellers
 

Manjali Jewellers
 

Certificate - Southern Railway Project
 

Dr. Balasubramanian A.
Asst. Professor
Dept. of Mass Communication,
Amrita Vishwa Vidypeetham,
Coimbatore
a_balasubramanian@cb.amrita.edu

Aswathi K. B.
Asst. Professor
Dept. of Mass Communication,
Amrita Vishwa Vidypeetham,
Coimbatore
kb_aswathi@cb.amrita.edu

Binoy V. S.
Assistant Studio Manager
Dept. of Mass Communication,
Amrita Vishwa Vidypeetham,
Coimbatore
vs_binoy@cb.amrita.edu

Computer Lab

The Computer Lab is a hub for learning and expression, harboring interdisciplinary initiatives investigating the interface between the art and science of design, online media and research.

The Computer Lab is a hub for learning and expression, harboring interdisciplinary initiatives investigating the interface between the art and science of design, online media and research. A multi-purpose collaborative workspace dedicated to meeting the teaching, learning and research needs of the faculty and students, it provides access to tools and the know-how to showcase research and creative design skills such as website designing,, animation, Newspaper and magazine layout designing, conducting quantitative and qualitative data analyses and accessing virtual library resources.

Students work together independently and in teams, showcasing creative and logical skills. The projects in progress at the lab are as diverse as the students who conduct them.

The media scene in the country has witnessed tremendous growth and noteworthy developments have been observed in the areas of media content presentation and research. Increasing demand for well-educated and trained media professionals capable of working within allied disciplines has fuelled the need for the Lab, which was established with the aim to stimulate hands-on learning in the areas of print journalism, online/design projects, and communication research. 

The lab helps advance practical training for students along with an overall understanding of media with specialization in online journalism and advance print journalism. Portfolio and client based online media projects as well as the University based Campus Beats tabloid are student outputs that enable them to understand the functioning of the media industry and acquaints them with demanding media ethos.

The computer lab extends the usefulness of practical know-how for the following courses offered:

BA Mass Communication

18CMJ181 Computer and Web Application 
18CMJ185 Web Design and Development: Lab I
18CMJ281 Web Design and Development Lab II
18CMJ211 Approaches to Media and Communication Research 
18CMJ214 Corporate Branding and Event Management 
18CMJ215 Multimedia Storytelling
18CMJ285 Web Application Architectures Lab
18CMJ305 Visual Design in Media
18CMJ312 Newspaper and Magazine Production
18CMJ313 Digital Content Marketing 
18CMJ398 Media Project
18CMJ399 Research Project and Viva Voce

MA Communication

18CMJ503 Communication Research
18CMJ512 Techniques of Graphic Communication and Visual Design
18CMJ513 Advanced Research: Qualitative Approaches 
18CMJ602 Animation and Web Designing
18CMJ699 Communication Research Project and Viva Voce

Research Based Projects

Research is an integral part of faculty and student activities at the Department of Communication. Research projects in marketing, anthropology, and sociology are actively taken up, among others. A resilient research culture is cultivated in the classroom itself. Graduation, post-graduation, and doctoral students are exposed to an experiential learning process by encouraging them to publish their thesis in high quality peer reviewed, indexed journals. 

Researchers at the Department use media theory and methods to study and survey communication phenomena. Addressing both theoretical and functional problems through an array of quantitative and qualitative viewpoints, faculty and students participate in advancements in communication research that provide productive ground for the study of media space

Online Media/ Animation and Design Projects

Creative students looking for an outlet to develop and showcase their imaginative skills as a baby step towards a fulfilling career in special effects and graphic design get applied training in creating a range of materials. Design projects include Art and Illustration Design such as drawing comic book sequences, creating animated images; Website design; Vector Design; Logo, letterhead, visiting card, poster, product and cover design - just about every other object that contains text and images. 

Students develop an online media personal portfolio as well as undertake projects for clients for specific briefs. Students develop social media profiles and designs for government and private clients. This allows for students to connect and network with the industry, and showcase their talents, working towards future employment opportunities. 

Print Media Project

The Department of Communication brings out a monthly tabloid called Campus Beats, solely created and managed by students. They are trained in Indesign software - from planning the print media project to generate the desired output. Students learn to create engaging design solutions for posters, magazines, and brochures by exploring various options for working with images, shapes, text, tables, and colors for generating the desired output

Classroom learning environments which incorporate computers, as well as non-interactive technology are part of the context of the curriculum. While computers lead technologically driven interaction, traditional classroom learning environments provide complex pattern of interpersonal face to face interaction. Juxtapositioning the two increases the teaching learning experience, leading to fruitful outputs in terms of research publications, design and online project execution and a student led in-house journal

Research Publications

Year Title
2019 Darshan B. M., Kalyani Suresh, The 'Social' in political communication: Social media enabled political discourse, engagement and mobilization in India, Humanities and Social Sciences Reviews (SCOPUS), 4, 195-202, 2019.
2019 T. Kumar, Kalyani Suresh, Cricket heroes vs celebrities: assessing the role of media in framing Indian and Sri Lankan players using a Performance-Character Matrix, Sri Lanka Journal of Social Sciences (SCOPUS), 42 (1), 13-40, 2019.
2019 S Sivamol, Kalyani Suresh, Personalization Phenom: User-centric Perspectives towards Recommendation Systems in Indian Video Services, SCMS Journal of Indian Management (SCOPUS), vol. 16 no. 2, 73-86. 2019.
2019 Neethu Parvathy, Balasubramanian A., Forests which guard the true values of Humanity, Economic and Political Weekly (Scopus). (2019) Accepted
2018 V. Govindasamy, Kalyani Suresh, and Dr. Sangeetha G, Textile Industry CSR Disclosure Trends : Reflections from India and Malaysia, Prabandhan: Indian Journal of Management (SCOPUS),vol. 11, no. 12, 2018.
2018 Anupama K., Kalyani Suresh, Consumer Self-Engagement with Fast Moving Healthcare Brands in India: Ad Creativity and Attitude towards Ad and Brand as Influencers, Asia-Pacific Social Science Review (SCOPUS),vol. 18, no. 2, pp. 227-239, 2018.
2018 V. Govindasamy, Kalyani Suresh, Corporate Social Responsibility in Practice: The Case of Textile, Knitting and Garment Industries in Malaysia, Pertanika Journal of Social Science & Humanities (SCOPUS), vol. 26, no. 4, pp. 2643 - 2656 , 2018.
2017 V. Govindasamy, Kalyani Suresh, Exploring approaches to drivers and barriers of corporate social responsibility implementation in academic literature, SHS Web of Conferences (Thomson Reuters) 33, 00021, 2017
2017 R. Sreejith, Kalyani Suresh, The Patanjali marketing Sutra - An exploratory analysis of brand experience, personality, satisfaction, and loyalty in the FMCG space, Indian Journal of Marketing (SCOPUS), vol. 47, pp. 36-48, 2017.
2017 A. Abdulla, Kalyani Suresh, Onward Ho! Studying Place Emotions, Language Style, and Social Tendencies in Travel Blogs, Prabandhan: Indian Journal of Management (SCOPUS), vol. 10, no. 6, 2017.
2017 Indu. Lakshman, Kalyani Suresh, Cinematic sense of place as a window to politics of dominant ideology, materialism and Morality in Tamil Cinema: A Case Study of the film 'Madras', Rupkatha Journal on Interdisciplinary Studies in Humanities (SCOPUS), vol. 9, pp. 151-163, 2017
2017 Athira M., Balasubramanian A., Sexual Objectification in Bollywood film "The Dirty Picture": A Content Analysis, International Journal of Applied Business and Economic Research, 15, 345-352, 2017.
2017 Ariharasuthan R., Balasubramanian A., An Ethical analysis of Children News Coverage in Tamil Newspapers, International Journal of Applied Business and Economic Research, 15, 269 - 278, 2017.
2017 Sona vargesh, Balasubramanian Arumugam, Carl Jung's archetypes in Malayalam Film: A Case study on the film 'Urumi', SHS Web of Conferences (Indexed in Thomson Reuters), 33, 2017.
2017 Dinudas, Balasubramanian Arumugam, The practice of traditional rituals in Naga Aradhana (Serpant workship): A Case Study on Aadimoolam Vetticode Sree Nagarajaswami Temple in Kerala, India, SHS Web of Conferences (Indexed in Thomson Reuters), 33, 2017.
2017 Raj D., Balasubramanian A., A Study on the impact of Soap Operas among Irula Tribal women in Bokkapuram, Gudular, Nilgiri District, Tamil Nadu, International Journal of Scientific & Engineering Research, 8(7), 800-805, 2017.
2016 Saranya, Balasubramanian A., Depiction of Hindu Mythological characters in cartoons: A Case Study of Chhota Bheem, International Journal of Applied Business and Economic Research (Indexed in Scopus), 14(12), ISSN: 0972-7302, 2016.
2016 Balasubramanian, Arumugam, Sabarish, B. A., A study on the Impact of Google Search on the Reading Habits of Academicians, Indian Journal of Science and Technology (Indexed in Scopus and Thomson Reuters), 9(21), ISSN (online): 0974-5645, 2016.
2016 Vimala, Govindasamy, Rangasami, Periyan, Balasubramanian Arumugam, Tonello’s Framework for CSR Communication in a Voluntary Organization: A Case Study on Arulugam in Coimbatore, India, Indian Journal of Applied Research, 6(6), 609-615. ISSN: 2249-555X, 2016.
2016 Manikandan, Gurunathan Srinivasa, Balasubramanian Arumugam, E-Reading Vs. Reading Habits for the Academic Purpose among Coimbatore University Students – A Case Study, Media and Visual Literacy (Exploring Skills and Developments among youth), FACE: 207-209.ISBN:978-93-81992-74-6, 2016.
2016 Chettupuzha, Akshay Joseph, Aromal, S. P., Krishnan, S. R., Manson, Pradeep, Sidharthan, Balasubramanian, Arumugam, A Study of the Impact of Tuition centres on the 10th and 12th standard students in Coimbatore, Media and Visual Literacy (Exploring Skills and Developments among youth), FACE: 207-209.ISBN:978-93-81992-74-6, 2016.
2015 Kalyani Suresh, Dona Baby, Voices of the "People of the Field": Reflections Against Oppression in the Pulaya Agrarian Folk Songs of Kerala, India, Communicator, vol. XLVIII, no. 1, pp. 24-47, IIMC, 2015.
2015 Dr. Kalyani Suresh, Ramakrishnan C., Twittering Public Sentiments: A Predictive Analysis of Pre-Poll Twitter Popularity of Prime Ministerial Candidates for the Indian Elections 2014, Media Watch (SCOPUS), vol. 6, pp. 238-254, 2015
2015 Balasubramanian, A., Ariharasuthan, R., A study on Gender Bias in words in Tamil News papers: Feministic Approach, International Conference on Elements of Arts and Human in Tamil Literature, 1846-1849. ISBN: 978-93-80800-61-5, 2015.
2015 Jithin Balu B. G., Balasubramanian A., Tribal Language and Community Radio: A Case study on “Radio Mattoli” Wayanad, Kerala, India, Online Journal of Communication and Media Technologies, 160-170. ISSN: 1986-3497, 2015.
2014 Ramdas, Deepthi, Balasubramanian, Arumugam, Health Awareness and Youth: A Study on the Impact of Visual and Caption in the Cigarette Packets on Youth, Procedia – Social and Behavioral Sciences (Indexed in Thomson Reuters), 155, 260-264. ISSN: 1877-0428, 2014.
2014 Sreekumar, Jayakrishnan, Balasubramanian, A, An Analysis of the Siblings’ bond in the Iranian movie 'Children of Heaven', International Conference on Arts and Humanities, 150-156. ISSN: 2357-2728, 2014.
2013 Balasubramanian, A., A Study on social impact of internet on students of state universities in Tamil Nadu, India, The Asian Conference on Media and Communication, IAFOR. ISSN: 2186-5906, 2013.
2012 Balasubramanian, A., & Govindaraju, P., Institutional preparedness for e-governance in Indian Affiliating Universities – A Study on Teaching Faculties Perspective, International Journal of Information Technology & Computer Science, 6, 42-46, ISSN: 2091-1610, 2012.

Online Media/Animation and Design Project Execution

Students train to excel in Online Media, Animation and Graphic Design, combining traditional art concepts with modern technology. Professionally, such design artists are vital links to the success of movies, video games, online media, and advertising. 

Samples of student work:

Anwara

Online Media Projects

As part of the Industry Connect Module of the Online Media Project, Team Members Abhishek Parusuram, Arathy R., Hala Fathima, Rahul Satish and Saundarya Abhirami (Batch of 2016-2019) show case their content and design development skills for Kaumaram Prasanthi Academy, a special education school in Coimbatore. The client brief included moving from a present static website to engaging content where parents of special children are given a chance to share their story in an interactive storytelling experience that showcases the emotional intelligence and drive for perfectionism that the inmates of the school have.

Animation and Design

Print Media – In-house Journal

Campus Beats is an in-house journal brought out by the department to provide an opportunity for students to develop their skills in reporting, editing, photography, and page design. Students are provided with certificates for their contribution towards the journal.

Read More

Anish
 

Doctoral Research Scholars

Ariharasuthan
 

Darshan
 

Neethu Paravathy
 

Sriguha
 

Vimala Govindaswamy
 

Student Project Team

Arthi Roy
 

Arjith S. Kumar
 

Greeshma
 

Rathul Krishna
 

Samidala Manohar
 

Sandhya
 

Suhas Lakshman
 

Vidya - Digital Library

ascom-resources-vidya-image

Amrita's Digital Library is appropriately known as Vidya. It is a multimedia-rich 1.5 Tera Byte of information including audio and text, video lectures, journals, news shows and documentaries from around the world.

All these are available to Amrita students on the campus network through streaming and on-demand mode. Vidya began as a modest Digital Information Repository, but today includes learning materials from some of the best universities and research centres around the globe.

Amrita students incorporate this archived material into their learning schedules; this contributes immensely to the in-depth understanding of subjects taught.


Recreation

ascom-resources-recreation

The Campus has facilities for outdoor and indoor games such as Shuttle, Badminton, Ball Badminton,Cricket, Football, Table Tennis, Weight Lifting, Basketball, Volleyball and Tennikoit. Students have the opportunity to participate in various inter-campus and intra-campus tournaments. An annual sports and athletic meet is also conducted every year.

Every hostel has a separate sports room. There are state-of-the art synthetic and cement tennis courts. A multi-gym with eight stations and exercise equipment is available.

There is a swimming pool of international standards (size 50 x 25 meters) that is highly popular with students.


Facilities

ascom-resources-facilities-transportation

College buses pick up and drop day-scholars from specified locations in Coimbatore city and enroute.There is an extension counter of Dhanalakshmi Bank on campus. Students can avail personal banking facilities at this extension counter. The bank also provides a 24-hour ATM facility.

The General Store on campus caters to stationery, toiletries, provisions and other needs of students and staff. The store also stocks our Math products such as books and publications, audio and video cassettes, herbal and ayurvedic products, etc.

The amenities complex houses a tailoring shop and a men's hair cutting saloon, as well.


Hostel Facility

ascom-resources-hostel

Separate hostel facilities are provided for girls and boys. Students are provided with adequate amenities so as to make them feel at home.

The stay in the hostel enables students to imbibe a different life-style and provides an opportunity to become involved in activities such as yoga, meditation, sports and music, as per their individual preferences.


Medical Aid

ascom-resources-medical-aid

A dispensary with two, 24-hour on-call doctors and a few beds is available. Besides attending to the medical needs of the students, staff and others on the campus, the dispensary also conducts an annual routine medical checkup of all students.

Doctors are assisted in this task by specialist doctors from the city. The dispensary provides free medical care to the poor and needy of the Ettimadai village.