A workshop on ‘Advertising – Creativity, Media and Business’ was organized for students of B. Sc. (VM) (Semester III and V) of the by the department of Visual Communication, School of Arts and Sciences, Amrita Vishwa Vidyapeetham, Mysuru campus, on October 22, 2016. 

Mr. Muralidhar Hegde, Chairman & MD, Smart Works, Bengaluru, was the resource person. A few popular advertisements were presented as case study, illustrating successful strategies to inspire students and explore the scope for creativity. He emphasized that advertisement was not about saying different things, but saying it differently. A few ad- making exercises were administered to give students a hands-on experience. The participants cherished the learning experience.