Academics
The Department of Management at Bengaluru offers unique master’s programme in collaboration with one of the top public universities in USA, University at Buffalo, State University of New York (UB). The Amrita - UB MBA - MS collaborative dual-degree program was launched in June 2009 and has taken great strides over the last few years. On successful completion, the graduand is conferred an MBA degree by Amrita Vishwa Vidyapeetham and MS degree in Management Sciences: Business Analytics and Systems by University at Buffalo. The Course is globally benchmarked against the best and the curriculum has been designed to meet contemporary standards and is continuously fine-tuned to keep a-breast with the changing global business scenario.
There are a wide variety of new and innovative courses and these are supplemented by colloquia from experienced industry professionals, entrepreneurs, and our alumni. Faculty are always accessible and the students are encouraged to take up research projects and think beyond the regular curriculum. The premier business schools around the world have woken up to the need of including values in the curriculum, in which AMRITA has been a pioneer. We believe in imparting education for life along with education for a living.
Highlights
- A pioneer Dual Degree program, being successfully offered for more than eleven years.
- Internationally recognized faculty from both Amrita and SUNY, Buffalo that are committed to maintain the highest standards of teaching excellence. Faculty from University at Buffalo fly into Bangalore to deliver the courses. This face-to-face interaction provides students a rich exposure.
- As part of the twinning programme curriculum requirement, students will visit University at Buffalo at the end of first year, to understand the US business practices and undertake a course in Strategy. The study trip allows students to immerse themselves in an international learning environment, enabling them to gain a good insight into global business; attend lectures and have interactive sessions with renowned professors, and local industry visits.
- Two degrees offered as a single stream of courses, over a period of 24 months, enabling students to complete the requirements of both degrees in a significantly cost-effective and time-effective manner.
- Most affordable Dual Degree Program in India with top-tier University in the US, enabling students to earn two unique degrees at a fraction of cost.
Eligibility
- Any Bachelor’s degree with minimum 50% marks, recognized by the Association of Indian Universities (10+2+3 years of education).
- Valid score from CAT/ MAT/ CMAT/ GMAT/ GRE/ XAT.
- Minimum IBT-TOEFL score of 79 or IELTS score of 6.5 with individual category score of 6 or PTE score of 55 with individual category score of 50.
- English Test score is not mandatory at the time of admission but can be submitted before August 20th of the year of admission.
- Those appearing for final year examinations of Bachelor’s degree may also apply, subject to the completion of their examinations and viva-voce, if any, before June 30th of the year of admission.
- Candidates with work experience will have an added advantage for admissions.
Placements
- Dedicated centre for training and placement
- Recruitment by over 120 companies
- Highest CTC of Rs. 28 L
- Placement in diverse and high-quality organizations
- Opportunities for Summer Internship in over 120 companies
Fee Structure
| Tuition & Other Fee | 10.6 Lakhs |
| Hostel & Mess Fee | 1.9 Lakhs |
| Total Fee | 12.5 Lakhs |
| Additional cost (all inclusive) for mandatory 3 - 4 weeks study trip to University at Buffalo, New York as part requirement for the MS Degree | +/- 3 Lakhs (Subjected to Currency Exchange Rates) |
Important Dates
| Last Date of Application | January 31, 2020 |
| Early Admission Interviews | February 8-9, 2020 |
| Personal Interviews Across Cities (Bengaluru, Chennai, Delhi, Hyderabad, Mumbai) | March 14-15, 2020 |
| Commencement of the Program | June 15, 2020 |
Curriculum
The MBA course curriculum has been designed and is continuously fine tuned, drawing upon 1. A world class faculty with a fine balance of academic and industry exposure, 2. Robust knowledge and knowledge delivery infrastructure and 3. The rich experience of having delivered MBA program for past 15 years.
ASB is one of the handfuls of business schools in India to offer wide choice of elective courses to final year MBA students to enable them specialize. These electives are offered in all the five areas of specialization, namely, Finance, Human Resource Management, Marketing, Operations and Systems. Businesses today have moved beyond profit to show an appreciation for values and ethics in the workplace. Top CEOs have recognized that success in business without the application of values is not real success. In this regard, a key differentiating aspect of the Amrita MBA program is the focus on values for the work place as well as society.
SAP is a part of the MBA curriculum and the ERP course uses SAP extensively. The pedagogy in many courses includes case discussion, games, role plays and live projects that aid in students conceptual clarity. Students across the world have showed resistance and cynicism when courses on Managerial Values and Business Ethics or courses like the Management of the Self are taught, but the instructor at ASB through his unique teaching methodology has succeeded in breaking this resistance. Several students have reported that these courses changed their lives.
Core Courses
| Trimester 1 | Trimester 2 | Trimester 3 |
|---|---|---|
| Business Communication | Economic Analysis: Macro Level | Management Information System - II |
| Financial Accounting | Organizational Behaviour - II | Business Research Methods |
| Marketing Management - I | Financial Management | Human Resource Management |
| Economic Analysis: Micro Level | Marketing Management - II | Cost Management |
| Organisational Behaviour - I | Production and Operations Management - I | Economic and Environmental Policy |
| Data Analytics - I | Data Analytics - II | Production and Operations Management - II |
| Management Information System - I | Introductory Statistics with R |
| Trimester 4 | Trimester 5 | Trimester 6 |
|---|---|---|
| Strategic Management | ITES Strategy & Policy | Environmental Management and Sustainability Development |
| Enterprise Models | Contracts Relationship and Management | Innovation and Entrepreneurship |
| Analysis Modelling and Design | Business Analytics | Managerial Values and Business Ethics |
| IB Law and IP Management | Software Project and Change Management | |
| Information Assurance |
| Electives – Analytics | Electives – Finance | Electives – HR |
|---|---|---|
| Financial Analytics | Commercial and Retail Banking | Compensation and Benefits |
| Marketing Analytics | Quantitative Equity Portfolio Management | Industrial Relations and Labour Laws |
| HR Analytics | Corporate Taxation | Employee Training and Development |
| Supply Chain Analytics | Financial Statement Analysis | Performance Management |
| Machine Learning | Financial Markets | International HRM |
| Applied Statistics in Data Mining | Corporate Valuation |
| Electives – Marketing | Electives – Operations | Electives – General Management |
|---|---|---|
| Sales and Distribution Management | Manufacturing Planning and Control for Supply Chain Management | Econometrics |
| Strategic Brand Management | Supply Chain Management | Health Care Management |
| B2B Consultative Sales Management | Strategic Sourcing | |
| Digital Marketing | Business Process Re-Engineering | |
| Retailing Management | Advanced Quality Planning and Management | |
| Consumer Behaviour | Theory of Constraints |
| Over and above: | ||
|---|---|---|
| Corporate Internship | Independent Study Course | Self-Awareness and Personal Growth |
| Colloquia | Work Life Balance | |
Pedagogy
Amrita School of Business stresses the need for holistic education for those aspiring to pursue MBA program. Keeping in line with the principle that one's education should be for life, as well as for living, the curriculum has been designed and updated to provide for a balance between courses focusing on functional aspects for managing a business and personal aspects for managing oneself.
Teaching Methods
Learning at ASB is a synergy of unique teaching methodologies comprising of lectures, case discussions, seminars, presentations, group activity, business games, role plays, soft skills training, and field projects. A typical student day consists of at least three classroom sessions of seventy five minutes duration, one hour of hands-on experience in the computer centre, and at least two hours of course preparatory work (both individually and in groups) for every one hour of classroom session; requiring on an average, ten to twelve hours of total work each day.
Case Study Method: The case study method, a staple of the top B-Schools in the world finds extensive use in ASB especially in the second year elective courses. ASB is a member of the Harvard Business Publishing (HBP) as well as European Case Clearing House (ECCH) - the premier repository for management cases in the world. In addition to the use of management cases in classes, students have also been encouraged to write live cases in certain courses such as in International Business, where groups of students wrote up on the globalization experiences of companies in Kerala and Tamil Nadu.
Role Plays: Role plays find extensive use in courses such as Business Communication, Organizational Behavior, Sales and Distribution Management, and Cross Cultural Management.
Business Games: The course Cross Cultural Management - also features a unique, and extremely powerful pedagogical device management games created by student groups to test and teach cross-cultural concepts.
Live Projects: Many ASB courses involve fieldwork where students interact with corporates and other institutions in course related live projects. The courses utilizing field based projects cut across the different academic disciplines. In some courses such as Marketing Research, the ASB alumni mentor and occasionally commission the project work. In general, the group projects have proven to be excellent tools to bring class-room learning to life; to connect the students with their alumni and industry; and to give an experience of the 'real world' dynamics to the students, many of whom have no prior industry experience.
Summer Projects: Every summer, first year MBA students undertake industry projects of 8to 10 week duration on various functional areas of management on company premises. This paves way for a confident landing in corporate assignments after their MBA Program. Students are provided a good exposure to interact with professionals from the industry on different functional areas, which enhances their caliber to face corporate placements. This year each student was assigned an ASB alumnus as a summer project mentor.
Value Education: ASB believes in imparting an education for life along with an education for a living. As a step in this direction, the course Self Awareness and Personal Growth is an integral part of the curriculum for both years. This course provides an opportunity for holistic learning. It also involves the practice of yoga and meditation to help tide over the demands of stress filled corporate life. In addition, a course on "Managerial Values and Business Ethics" is taught as a core course in second year. The emphasis on values of course extends much beyond the formal coursework - it is reflected in almost every choice we have made.
Field Trips and Industrial Visits: Faculty take active interest on scheduling field trips to bring in a real-life experience of concepts being covered in class. These field trips may involve local industries (in Bangalore), and overnight stays (such as in Chennai and Hyderabad).
Policies and Doctrines
Laptop Policy
Based on the earlier experience, the school has decided that laptops will not be provided by the institution and the cost of the laptops are not included in the fees. Students are required to get his/her own laptop at the start of the orientation programme.
Policy on Ragging
Anti Ragging clause under UGC Regulations 2009 - Ragging is totally prohibited in Amrita Vishwa Vidyapeetham, and anyone found guilty of ragging and/or abetting ragging, whether actively or passively, or being a part of a conspiracy to promote ragging, is liable to be punished in accordance with these Regulations as well as under the provisions of any penal law for the time being in force.
