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Dr. Partha Saha

Assistant Professor (SG), School of Business, Bengaluru

Qualification: Ph.D
Research Interest: Customer Experience, Healthcare Analytics, Marketing Analytics, Marketing Communications, Personalization


Dr. Partha Saha is an Assistant Professor (SG) at Amrita School of Business, Bengaluru campus. He completed his doctorate from the Indian Institute of Technology (IIT), Kharagpur in 2019. Before joining Amrita Viswa Vidyapeetham, he also worked with Symbiosis International University and BITS, Pilani as a teaching faculty. He is very keen to apply Artificial Intelligence (AI) and Machine Learning (ML) Techniques in different business and social infrastructure domains to develop suitable and sustainable solutions. As his research thesis, he developed an AI-powered Decision Support System to understand the relationships among different elements associated with Indian Maternal and Child healthcare. His work has also been facilitated as the best paper award under the theme of maternal and child healthcare at the Indian Public Health Association conference organized by AIMS Jodhpur. He has published his papers in several reputed journals related to healthcare and marketing.

Dr. Partha Saha is also having experience working in the construction and related industries. He did his Civil Engineering from Jadavpur University and MBA from ICFAI Business School. After his MBA, he worked in mid-managerial positions for around half a decade in the construction-related industry where he lead and supervised dealers and salespersons in different regions of India.

His research interest includes Marketing Analytics, Marketing Communications, Personalization, Customer Experience, and Healthcare Analytics.

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