Course

Module 1

Module 1: Course Introduction and Environment (7.5 hours)

1. Course Introduction
2. Globalization and De-Globalization.
3. The IB Environment: National Differences; The CAGE Model.

Module 2

Module 2: Business trade policies (7.5 hours)

1. International Trade – History and Theory.
2. Trade Policy.
3. Trade Treaties – Global, Regional, and Bilateral.

Module 3

Module 3: Investment Strategies (7.5 hours)

1. FDI.
2. The Strategy & Organization of International Business.
3. Country Evaluation & Market Entry.

Module 4

Module 4: Marketing mix and exchange rates (7.5 hours)

1. International Marketing Mix.
2. Exchange Rates & Global Finance.
3. IB Post Pandemic: Global Supply Chains & Virtual Cross-cultural Teams

Management Course Description

We live in a world radically different from the one our parents lived in and one that is rapidly changing before our very eyes. The forces of technological change and liberalization have dramatically altered the landscape and playing field of international business. Industries have transformed, countries have transformed, our lives have transformed. Think, for example, of the changing fortunes and newly global ambitions of Indian firms. No industry and no firm has been left untouched by globalization and its consequences. In many ways, all business is international now. Covid’19 was a great reminder of the interconnectedness of the world we live in. This course is both an exploration of the past – the classic theories of IB–and the present–a constantly evolving, uncertain world of enhanced and increasingly global business opportunities, and increasing risk, especially in the post Pandemic world. Serving as an introduction to the theories and practice of international business, this course covers boththe macro institutional aspect of international business – global and national institutions and policies that impact international business; as well as the firm level micro dimension of international business –the strategies followed by firms as they expand their business across the borders, as well as the practiceof the core business functions – marketing, finance, operations and HR – in the international context.

Course Outcomes& Learning levels

1. You will understand the basic theories and concepts that underlie the study of International Business (IB).
2. You will examine how country differences influence IB practice, and appraise the key role of culture in IB.
3. You will analyze how the IB macro-environment influences firm level micro-actions.
4. You will evaluate market entry and international marketing decisions by firms.
5. You will create original quality content with relation to IB, applying what you have learnt in the course.

Evaluation Pattern

Course Text

1. Daniels John D, Lee H Radebough, Daniel P Sullivan & Prashant.
2. Salwan (2018), International Business: Environment & Operations, 16th Edition, Pearson Education.