As part of 𝐀𝐦𝐫𝐢𝐭𝐚𝐯𝐚𝐫𝐬𝐡𝐚𝐦 𝟕𝟐, celebrating the 72nd Birthday of our beloved Chancellor, Sri Mata Amritanandamayi Devi, the Amrita School of Business, Coimbatore, observed 𝐖𝐨𝐫𝐥𝐝 𝐂𝐥𝐞𝐚𝐧𝐮𝐩 𝐃𝐚𝐲 𝟐𝟎𝟐𝟓 through a collaborative initiative with 𝐍𝐚𝐦𝐦𝐚 𝐍𝐚𝐯𝐚𝐤𝐤𝐚𝐫𝐚𝐢, a local NGO.
In line with UNESCO’s sustainability goals and Amma’s 𝐀𝐦𝐚𝐥𝐚 𝐁𝐡𝐚𝐫𝐚𝐭𝐚𝐦 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 launched in 2010 to promote environmental responsibility, public hygiene, and civic awareness, a cleanup drive was organized along the railway tracks in the Navakkarai region. Faculty, staff, and students of ASB joined hands with NGO volunteers and the Forest Department officials of the Madukkarai Division to carry out the initiative. The team meticulously cleaned the railway track surroundings and successfully collected 13 bags of waste, making a meaningful contribution to environmental preservation and community well-being.
This initiative not only encouraged active community participation but also reaffirmed ASB’s commitment to sustainability and its role in nurturing socially responsible citizens. Special thanks to Mr. Chandru and his team from the Forest Department for their invaluable support throughout the programme.
At Amrita, we share our Chancellor Amma’s vision and drive to serve the needy. In the outreach program, we, the students, lend our helping hand to the people of the village of Ettimadai. The village dwellers are our neighbors and we believe that it is our duty to help them.
Outreach includes a lot of initiatives, but primarily we focus on an educational program wherein we teach the young kids in the village. We, their older brothers and sisters, try our best to ignite the fire of learning in the young minds of the village.
Most children in the village are economically backward and need all the support they can get. Every week we sit with them and teach them different subjects. The students learn team games and other activities such as painting and drawing.
For us, outreach is a most fulfilling program. It provides us the satisfaction of doing something positive with our time and at the same time, watching young minds blossom under our care. It is a feeling that cannot be explained in words, only experienced.
We realize that this small effort of ours may not be enough to single-handedly change the lives of these children. But we believe that the kids are like lamps that need to be lit. The spirit to rise above the surroundings may become their oil. We only try to light the lamp. May the resultant flame burn brighter and light up the lives of all.