MBA, B-Tech
0476 – 2808113

Anju Kamal currently serves as Assistant Professor at Department of Management, Amritapuri. Anju holds a B. Tech. degree in Electronics from CUSAT, an MBA from Amrita School of Business, Coimbatore and is pursuing her Ph. D. at Amrita School of Business (ASB), Coimbatore. Prior to her joining academics, Anju had about 9 years of experience in IT Industry with global firms as a Human Resource professional and her areas of expertise include Training and Development, Performance Management, Corporate Communication, Oracle HRMS, HR Audits and Employee engagement initiatives. She currently handles courses in Organizational Behaviour, Performance Management and Compensation, Talent Management and Organization Development.

In her constant quest to understand herself and others around her better, her research interest includes Organizational communication, Metaphors, Organization Theory, Cross–cultural management and Psychology. She is particularly interested in understanding how Organizational communication constitute Platform sourcing Organizations.


  • B.Tech Electronics (CUSAT).
  • MBA Amrita School of Business.
  • Pursuing PhD at Amrita School of Business.


  • Psychometric Scale Development in Management , September 7 - 12, 2016, IIT Madras (AICTE)
  • Demystifying Machine Learning DML , December 10 - 14, 2018, Amrita Vishwa Vidyapeetham
  • Administrative Science Quarterly and Organization Management Theory Paper Development Workshop, April 27 - 28, 2019,  IIM Bangalore
  • Selected to present at the Organization Management Theory Professional Development Workshop of Academy of Management 79th Annual Meeting  August 9 - 13, 2019, Boston MA


Publication Type: Conference Paper

Year of Publication Title


Anju Kamal and Dr. Rajiv Prasad, ““The Chinese whisper –"Do employees really hear what management says?” - An exploration into the organizational communication of platform sourcing organizations””, in in INDAM2020 Indian Academy of Management Sixth Biennial Conference, Indian Institute of Management Tiruchirappalli, Tiruchirappalli, 2020.


Anju Kamal and Souhedra R., “Personality style as a predictor of learning styles”, in ATHENAEUM, IIT Chennai Campus, 2018.


Anju Kamal and Anu Kurien, “Motives of Smartphone usage as predictors of the personality of University students”, in ATHENAEUM , IIT Chennai Campus, 2018.


Anju Kamal and Deepa, “Personality and Learning styles”, in International Conference on Electrical, Electronics, Computers, Communication, Mechanical and Computing EECCMC, 2018.


Anju Kamal and Dr. Saswat Barpannda, “Factors influencing the energy consumption behavior pattern among the Indian higher education institution students”, in Proceedings of 2017 IEEE International Conference on Technological Advancements in Power and Energy: Exploring Energy Solutions for an Intelligent Power Grid, TAP Energy 2017, 2018, pp. 1-6.[Abstract]

Towards the development of a sustainable campus of higher education institutions, energy consumption behavior of students is one of the several matters that require attention. Insights in to the energy consumption behavior of students will help to chalk out a good strategy for energy management. The purpose of this study is to assess energy consumption behavior among Indian higher education institutions students. This study has an objective to determine the factors which influence the energy consumption behaviors of students. The 'energy culture' framework from the literature is used in the study for arriving at the energy consumption behavior pattern of the students. Further the study also explores the role that personality of the student plays in exhibiting a sustainable energy consumption behavior. A self-administrated survey was carried out involving 75 respondents at Amrita University. The students were assessed on Building Regulation, Environmental Concern, Social Aspiration and Comfort along with Education, Activities, Social Marketing and Personality variables of Openness, Conscientiousness, Extraversion, and Agreeableness and Emotional stability. The data was analyzed using multiple regression and the results revealed that the independent variables Education, Activities, Social Marketing and Openness, Conscientiousness, Extraversion, Agreeableness and Emotional stability were influencing the dependent variables of Building Regulation, Environmental Concern, Social Aspiration and Comfort. Social marketing and Education were strongly and significantly related to the all the dependent variables. The personality variables of Conscientiousness, Extraversion also was found to be strongly and significantly related to Environmental Concern, Social Aspiration and Comfort. This study highlights the need for understanding social marketing, education and personality as an important potential variable for promoting energy efficient consumption behavior among students. The present study contributes to an understanding of the factors influencing the Energy Consumption Behavior Pattern and thus work attempts to make a small contribution to theory and research in Energy Consumption. © 2017 IEEE.

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Anju Kamal and Dr. Saswat Barpannda, “Moderating role of Technological Changes in the relationship between Human Capital and Labour productivity in the Indian Automobile Industry”, in 59th Annual, Indian Society for Labour Economics –ISLE Conference , Trivandrum, 2017.

Publication Type: Journal Article

Year of Publication Title


Anju Kamal, “Organizational Metaphors – the Case of Organization Development Intervention at ABC Business School”, ON Research - Journal of EU Business School , vol. 3, pp. 67-72, 2019.[Abstract]

The objective of this case study is to explore the application of organizational metaphors in realistic contexts. Metaphors define the realities that we exist in. Metaphors give teams and institutions an orientation of direction, definition of their past and principles for existence. They help answer queries about the organization like, “What is my Organization like - is it a family, a prison? or a jungle? To what kind of Organization am I contributing to? According to Gareth Morgan (1986), Aristotle was among the earliest to recognize the role that metaphors play in the creation of knowledge. To extend our understanding about Organizations, in the book Images of Organizations, Morgan (1986, 1997) presents eight metaphorical images: machines, organisms, brains, cultures, political systems, psychic prisons, flux and transformation and instruments of domination. The unit of investigation in this study is the Organization called as ABC Business School. Data for developing the case was gathered through observation, formal documents and from interactions with the stakeholders in the case. Through the analysis of the case of Organizational Development Intervention at ABC Business School, this study concludes that ABC Business School can be depicted through the brain metaphor. The study asserts the fact that ABC school adopts the double loop learning characteristic of brain metaphor where the learning focus is on the adjustment of models, approaches, and continuous learning in order to respond to changing circumstances. This study which looks at the application of organizational metaphors in realistic contexts also offer further insights into the suggestions and evidences as to who are the stake holders involved in running and leading organizations towards prosperity and growth.

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Anju Kamal and Souhreda Radhakrishnan, “Individual Learning Preferences Based on Personality Traits in an E-learning Scenario”, Education and Information Technologies, Springer Nature (Scopus), vol. 24, pp. 407–435, 2018.[Abstract]

Differences in styles of learning have become important considerations at all levels of education over the last several years. Examining college students' preferred style of learning is useful for course design and effective instructional methods. Using the Felder-Silverman Index of Learning Styles (ILS), and MBTI Inventories we investigate the relationship between personality traits and learning styles among millennial students in an e-learning scenario. Personality evaluation may serve as a valuable apparatus in counseling and guiding the students. This study will help the instructors to understand the personality of students and hence the courses offered can be designed with keeping in mind personality traits of students that help students to engage more in learning. The participants of the study were tested on the Personality dimensions of extrovert/introvert, sensing/intuitive, thinking/feeling, judging/ perceiving using MBTI and learning dimensions of whether a person has active/reflective, sensing/intuitive, verbal/visual, sequential/global learning style using Felder-Silverman Index of Learning Styles. The empirical analysis reveals that all the variables of MBTI i.e. Extrovert/Introvert, Sensing/Intuitive, Thinking/Feeling, Judging/Perceiving are positively correlated with Active /Reflective, Sensing/Intuitive, Verbal/Visual, Sequential /Global respectively. The paper identifies teaching strategies for e-learning courses while recognizing the four learning styles based on personality traits. From the study it can be concluded that the effectiveness of e-learning courses can be improved by providing instruction in a manner consistent with each student's learning style according to their personality traits. The findings have implications for both full-time educators and practitioners because firms also provide considerable amounts of continuing education for their professionals in an online setting through training modules.

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