M. B. A.

Academics

A two-year, full-time residential program, Amrita's MBA is considered on par with the best in the world. Case Studies, Guest Lectures, Workshops, Seminars, Games, Role Plays - Amrita School of Business integrates a healthy blend of methodologies in imparting holistic nourishment to young managers in the making.

We strive to ensure that the students' managerial competency is built on a very strong foundation of the core values that the Mata Amritanandamayi Math stands for. We have assembled a team of the best of faculty and take pride in making available the best of resources including library, a world class e - learning plaform, an extensive data base repository of knowledge and other facilities to the students.The program follows a daily regimen of at least four classroom sessions of seventy-five minutes each.

There is also one hour of hands-on training in the computer centre and at least two hours of course preparatory work (both individual and group work) for every one hour of classroom session. In all this requires, on an average, twelve to fourteen hours of work each day.

Pedagogy

Learning at ASB is a combination of different teaching methodologies and comprises of class lectures, case discussions, seminars, presentations, group activities, management games, role plays, field projects, industry visits, reflective writing exercises, book reviews and video reviews. Regular colloquia offered by industry experts connect students to the relevance of linking business practice to theory. Business simulations using CAPSTONE provides our students a comprehensive immersion experience in competitive and complex world of business and the opportunity to experience managing a complete business.

Curriculum

First year courses are compulsory for all students. These courses provide basic conceptual knowledge and inculcate attitudes and skills necessary for managerial effectiveness.

In the second year, students take mostly elective courses. These help hone students' basic analytical skills as well as help build an overall business perspective. A wide variety of latest courses in Finance, Human Resources, Marketing, Systems and Operations help the students focus on their desired/ chosen area (s) of specialization. New and innovative courses like Managerial Values and Business Ethics, Business Across Cultures, Business Process Management, High Technology Product Marketing etc help the students to mould themselves into modern managers, while firmly grounded in fundamentals. Overall, the curriculum demands long hours of work and calls for sustained commitment from students.

Since the inception of the first School at Coimbatore, the curriculum has included a course on Self Awareness and Personal Growth. This unique offering that includes yoga and meditation sessions is meant to help students face life's challenges headlong without losing perspective about what truly matters.

Core Courses

Year I			Year II
Business Communication	Economic Analysis- Macro Level	Managerial Values and Business Ethics	International Business
Economic Analysis - Micro Level	Financial Management	Economic Environment and Policy	Strategic Management
Financial Accounting	Introduction to Business Analytics	Cost Management	Innnovation and Entrepreneurship
Oraganisational Behaviour - I	Marketing Management - II	Human Resource Management	Corporate Skills
Marketing Management - I	Oraganisational Behaviour - II	Information System for Managers	Legal Aspect of Business
Data Analytics - I	Data Analytics - II	Business Research Methods	Business Research Project or Course of Independent Study
Self Awareness and Personal Growth - I **	Production and Operations Management - I	Production and Operations Management - II	Environmental Management and Sustainable Development
	Corporate Skills **	Self Awareness and Personal Growth - I **
** Single Credit Subjects

Electives Offered

Finance *	Human Resource Management *	General Management *
Commercial Bank Management	Cross Cultural Management	Business Across Cultures
Corporate Taxation	Industrial Relations	Entrepreneurship
Financial Derivatives	International Human Resource Management	Enterprises Resource planning
Financial Markets and Institutions	Leadership: Models, Theories and Practices	Innovation Management
Financial Modeling	Managing Negotiations	Management Beyond Profit
Financial Statement Analysis	Organization Development	Management of Self for Success and Happiness
International Finance	Performance Management and Compensation	Managerial Applications of System Dynamics
Investment Analysis and Portfolio Management	Talent Acquisition and Development
Project Appraisal and Financing	Strategic Human Resource Management
Strategic Financial Management
Working Capital Management

Marketing *		Business Analytics & Predictive Modeling
B2B Marketing	Product Policy and Brand Management	Business Analytics & Predictive Modeling
Business Development	Retail Marketing	Enterprise Resourcing Planning
Consumer Behavior	Rural Marketing	Lean Management
Consumer Relationship Management	Sales and Distribution Management	Logistics and Supply Chain Management
Digital Marketing	Services Marketing	Total Quality Management
Experimental Marketing	Strategic Brand Management	Manufacturing Systems
Geo Marketing	Strategic Marketing Management	Product Design and Development
Industrial Marketing	Strategic Media Planning	Project Management
Integrated Marketing Communications		Service Operation Management
Marketing Implementations		Strategic Sourcing
* List of Elective is tentative and subject to change

Summer Project

ASB students have, over the years built a strong reputation for the value they have provided through the work done through their summer projects. The summer of 2009, for example, saw ASB students involved in a wide range of live projects across the country.

These included the mapping of business opportunities for Canon in Delhi, Hyderabad & Chennai; exploring chemist channels for Ranbaxy in the NCR region and Hyderabad; Measuring Training Effectiveness for Pantaloon in Bengaluru; an extensive market mapping exercise for NDDB in Haryana and Rajasthan; a study of the treasury operations of primary dealers for IDBI Gilts in Mumbai; Analysis of Presales Activities for i - Practice for Mind Tree, Bengaluru; process optimization using Six - Sigma tools for Brakes India in Chennai; an extensive consumer behavior study for Cavinkare in Tamil Nadu and Gujarat; and a working capital and inventory management exercise for Dhanalakshmi bank in Kerala.

There are, we believe, three strong dimensions on which the ASB students have differentiated themselves.

Attitude: Probably the greatest visible differentiator that ASB students bring to their summer projects is a positive and never say die attitude towards their work. The summer project is understood as a vital learning experience, and no challenge is considered too small or too big. The summer projects are taken very seriously by both the institution (it is treated as the equivalent of two courses) and the students, and the effort put in shows up in the consistently positive feedback we have received from the industry, year after year.

Training: ASB has, arguably, one of the best full time faculty profiles amongst the private B - Schools in the country, and the quality of the training that the MBA students receive is in ample evidence during their summer projects. The ASB students stand out for their sincerity and the work they deliver during their summer project, and the rigor of the training they receive during their first year plays an important role in this process.

Mentorship: To this mix of the ability, attitude and training, we add a unique two level mentorship for the summer projects - each student is appointed an individual faculty guide, as well as an alumni mentor for the project. This mentorship plays a vital role in giving the students the confidence to require minimal hand holding from their industry guides. It is also structured to ensure that the work done by the students maintains the quality standards that we at ASB are proud of.