Students may choose specialization in five specialization areas: Business Analytics, Finance, HR, Marketing, and Operations Management. Interested students may choose dual-specialization.
Students can also apply for dual-degree M.Sc. International Management at Telecom Ecole De Management (TEM), France. In such cases, students should complete five trimesters at ASB and spend two semesters at TEM, with second semester comprising of an internship.
During the two-year study, the students undergo programs like summer internship, business research projects, CAPSTONE business simulation program, additional certification of IBM, SHRM, Lean Sigma and SAP.
The classroom teachings are enriched with different modes of teaching including class discussions, presentations, live projects, quizzes, test papers, surprise tests, regular assignments and class works, assignments and class works.
Year one of the program focuses on bolstering the fundamentals of management in students and inculcate attitudes and skills necessary for managerial effectiveness. During the year, all students pursue the same course of study. Besides the core courses, three trimesters of first year prepare the students for specialization of their interest through supportive subjects from social sciences and quantitative methods. A course of Self Awareness and Personal Growth (SAPG) is also included in the curriculum to prepare the students to meet the life’s challenges. Placement training commences during this time of study.
In the second year of study, students get the opportunity to take the elective courses from over 60+ electives offered under five specialization areas. Specializations are available across these areas - Business Analytics, Finance, HR, Marketing, and Operations Management. Students may also opt for dual specializations at a time. Students begin their Business Research Project (BRP) or Course of Independent Study (CIS) during year two. BRP extends for the complete year and could add significantly to a deeper understanding of the chosen discipline. The students with CGPA of 6 or above can opt for CIS. CIS has to be completed within any one term of the second year. They are also expected to write and publish research papers in journals, expanding their research inquisitiveness and skills. The terms witness rigorous placement training in addition to the corporate skill training delivered by Corporate Industry Relations (CIR). . Overall, the curriculum demands long hours of work and calls for sustained commitment from students.
Since the inception of the first School at Coimbatore, the curriculum has included a course on Self Awareness and Personal Growth. This unique offering that includes yoga and meditation sessions is meant to help students face life's challenges headlong without losing perspective about what truly matters.