Academics
Preparing Socially Responsible Leaders with Global Impact
The two-year residential MBA program at ASB offers the knowledge, skills and perspective needed to accelerate a long-lasting career. The courses are refined and kept abreast with inputs from Board of Studies comprising of veterans from industry and academia. The courses arm the students with the most up-to-date hard and soft skills to lead the challenges of business world. For the purpose, the curriculum, pedagogy and learning processes are designed across six trimesters in two years.
The full-time MBA curriculum consists of core and elective courses. Each calendar year is divided into three regular terms and a summer term. To graduate, students are required to complete 30 core courses and 10 electives (or 11 based on their CGPA) among the 60 electives offered.
Students may choose specialization in five specialization areas: Business Analytics, Finance, HR, Marketing, and Operations Management. Interested students may choose dual-specialization.
Students can also apply for dual-degree M.Sc. International Management at Telecom Ecole De Management (TEM), France. In such cases, students should complete five trimesters at ASB and spend two semesters at TEM, with second semester comprising of an internship.
During the two-year study, the students undergo programs like summer internship, business research projects, CAPSTONE business simulation program, additional certification of IBM, SHRM, Lean Sigma and SAP.
The classroom teachings are enriched with different modes of teaching including class discussions, presentations, live projects, quizzes, test papers, surprise tests, regular assignments and class works, assignments and class works.
Curriculum
Year one of the program focuses on bolstering the fundamentals of management in students and inculcate attitudes and skills necessary for managerial effectiveness. During the year, all students pursue the same course of study. Besides the core courses, three trimesters of first year prepare the students for specialization of their interest through supportive subjects from social sciences and quantitative methods. A course of Self Awareness and Personal Growth (SAPG) is also included in the curriculum to prepare the students to meet the life’s challenges. Placement training commences during this time of study.
In the second year of study, students get the opportunity to take the elective courses from over 60+ electives offered under five specialization areas. Specializations are available across these areas - Business Analytics, Finance, HR, Marketing, and Operations Management. Students may also opt for dual specializations at a time. Students begin their Business Research Project (BRP) or Course of Independent Study (CIS) during year two. BRP extends for the complete year and could add significantly to a deeper understanding of the chosen discipline. The students with CGPA of 6 or above can opt for CIS. CIS has to be completed within any one term of the second year. They are also expected to write and publish research papers in journals, expanding their research inquisitiveness and skills. The terms witness rigorous placement training in addition to the corporate skill training delivered by Corporate Industry Relations (CIR). . Overall, the curriculum demands long hours of work and calls for sustained commitment from students.
Since the inception of the first School at Coimbatore, the curriculum has included a course on Self Awareness and Personal Growth. This unique offering that includes yoga and meditation sessions is meant to help students face life's challenges headlong without losing perspective about what truly matters.
| Year One - Core Courses | ||
| Term 1 | Term 2 | Term 3 |
| Data Analytics – I | Data Analytics - II | Cost Management |
| Microeconomics | Human Resource Management | Macroeconomics |
| Financial Accounting | Management of Information Systems | Business Research Methodology |
| Organizational Behavior – I | Marketing Management – II | Colloquia / Business Communication II |
| Marketing Management – I | Organizational Behavior – II | Core Elective - 1 |
| Business Communication I | Financial Management | Core Elective - 2 |
| Introduction to Business Analytics | Operations Management | Corporate Skills (spread across T2, T3, T4) |
| Self-Awareness and Personal Growth – I | Self-Awareness and Personal Growth - I | |
| Year Two - Core Courses | ||
| Term 4 | Term 5 | Term 6 |
| International Business | Innovation & Entrepreneurship | Environmental Management and Sustainable Development |
| Strategic Management | Legal Aspect of Business | Managerial Values & Business Ethics |
| Business Research Project | Self-Awareness and Personal Growth - II | |
| Corporate Skills | ||
| Colloquium -II (Spread across T4,T5,T6) | ||
| Self-Awareness and Personal Growth - II | ||
List of Electives*
| General Management | Finance | Human Resource Management |
| Applied Econometrics (GM/FIN) | Commercial Bank Management | Employee Engagement (Core Elective) |
| Cross Cultural Management (GM/HR) | Corporate Taxation | Industrial Relations |
| Enterprises Resource planning (GM/OM/ISA) | Financial Derivatives | International HRM |
| Innovation (GM/MKTG) | Financial Markets and Institutions (Core elective) | Leadership Skills (GM) |
| Management of Self for Success and Happiness | Financial Modeling and Valuation | Management Beyond Profit |
| Financial Statement Analysis | Organisational Change and Development | |
| Corporate Fraud and Internal Control | Performance Management and Compensation | |
| Investment Analysis and Portfolio Management | Talent Acquisition and Development | |
| Wealth Management | Managerial Competency and Career Development | |
| Strategic Financial Management | Industrial Law | |
| Financial Risk Management | Learning and Development | |
| Energy Finance | Strategic Compensation Management (with SHRM certification) | |
| Quantitative Equity Portfolio Management | HR Analytics (with SHRM certification) | |
| Investment Banking | Managerial Competency and Career Development |
| Marketing | Operations | Information Systems and Analytics |
| Marketing Practice (Core Elective) | Services Operations Management (Core Elective) | Business Data Management (Core Elective) |
| Sales and Distribution Management | Logistics and Supply Chain Management | Digital Media Strategies and Analytics |
| The Art of Corporate and Marketing Communications | Project Management | eGovernance |
| Experiential Marketing | Manufacturing Systems | IT Business Analysis |
| Digital Media Strategies and Analytics (IS&A) | Total Quality Management | Cyber security, Governance, Risk & Compliance |
| Rural Marketing | Operations Strategy | Business Analytics |
| Foundations of Management Consulting | Process Flow Management | Enterprise Resource Planning |
| Consumer Behaviour | Disaster Operations Management | Data Analytics using R & Python |
| Social Media Marketing | Green Supply Chain | Internet of Things |
| Omni-channel Retail and e-commerce | Multi Criteria Decision Making | Advanced Tools for Decision Support |
| Integrated Marketing Communications | Artificial Intelligence | Multivariate Analysis for BusinessIT Infrastructure Management |
| Storytelling with Data | IT Infrastructure Management | |
| Strategic Marketing Management | ||
| B2B Marketing |
Experiential Learning
Summer Internships
Summer Internship opportunities are provided to the students through Placement Committee of the campus. Placement committee is run by the students themselves, owing them an opportunity to interact with the companies during their course of study. After the completion of the internships, students submit an internship report as well as present summer posters highlighting their achievements during the summers. Many a times, students get placement offers during their summers itself. The summer internship also enables the students to indulge into live projects, which they can continue even after the internships. The eight weeks of training will expose and equip students with skills to develop innovative solutions for real-life applications. They would also experience the operational and functional problems pertaining to organizations.
Global Competency
Our students undergo Capstone Business Simulation program involving decision-making on all the functional areas of a business enterprise. In this web-based simulation, the students own a business and play the roles of managers, engage in an experience that integrates all functional areas of business. The students also com¬pete in the Capsim Business Simulation Global Challenge with business students worldwide.
Industry Certifications
ASB has partnered with companies to ensure that the students receive the best opportunities in helping maximize their employability. The partnership enables the students to gain training and certification in functional areas of Business Analytics, ERP, Human Resource and Finance.
IBM Business Analytics Certification
This certification provides an industry standard benchmark for technical competence of students in Business Analytics and offers certification to students. For the purpose, IBM has established Amrita-IBM Business Analytics Lab in the campus.
Enterprise Resource Planning (ERP) with SAP
Trained by SAP Academic Alliance community, faculty train students in transactions and configurations of different modules of SAP including Materials Management (MM), Financial Accounting and Cost Accounting (FI/CO), Production Planning (PP), Inventory Management/ Warehouse Management (IM/WM), Human Capital Management (HCM), Project Systems (PS), Sales and Distribution (SD) and many more.
HR Analytics, Compensation and Benefits Program by SHRM
Society for Human Resource Management (SHRM) trains students in HR Analytics, and Compensation and Benefit programs. The program on HR Analytics teaches students to apply analytic processes to the human resource department of the organization. Meanwhile, the compensation and benefits program equips the participants with knowledge to build Rewards strategy of the organization aligned with the organization’s business & HR strategy and the value of contribution of employees.
Lean Six Sigma Yellow Belt
ASB students are provided with training and certification of the Lean Six Sigma Methodology during the year two of the program. The Six Sigma Yellow Belt training program allows students to possess a profound understanding of process improvement via process management introduction. Students become familiar with the fundamental tools associated with Six Sigma and become a valuable player within a company’s larger goals and objectives.
