A two-year, full-time residential program, Amrita's MBA is considered on par with the best in the world. Case Studies, Guest Lectures, Workshops, Seminars, Games, Role Plays - Amrita School of Business integrates a healthy blend of methodologies in imparting holistic nourishment to young managers in the making.
We strive to ensure that the students' managerial competency is built on a very strong foundation of the core values that the Mata Amritanandamayi Math stands for. We have assembled a team of the best of faculty and take pride in making available the best of resources including library, a world class e - learning plaform, an extensive data base repository of knowledge and other facilities to the students.The program follows a daily regimen of at least four classroom sessions of seventy-five minutes each.
ASB students have, over the years built a strong reputation for the value they have provided through the work done through their summer projects. The summer of 2009, for example, saw ASB students involved in a wide range of live projects across the country.
These included the mapping of business opportunities for Canon in Delhi, Hyderabad & Chennai; exploring chemist channels for Ranbaxy in the NCR region and Hyderabad; Measuring Training Effectiveness for Pantaloon in Bengaluru; an extensive market mapping exercise for NDDB in Haryana and Rajasthan; a study of the treasury operations of primary dealers for IDBI Gilts in Mumbai; Analysis of Presales Activities for i - Practice for Mind Tree, Bengaluru; process optimization using Six - Sigma tools for Brakes India in Chennai; an extensive consumer behavior study for Cavinkare in Tamil Nadu and Gujarat; and a working capital and inventory management exercise for Dhanalakshmi bank in Kerala.
There are, we believe, three strong dimensions on which the ASB students have differentiated themselves.
Attitude: Probably the greatest visible differentiator that ASB students bring to their summer projects is a positive and never say die attitude towards their work. The summer project is understood as a vital learning experience, and no challenge is considered too small or too big. The summer projects are taken very seriously by both the institution (it is treated as the equivalent of two courses) and the students, and the effort put in shows up in the consistently positive feedback we have received from the industry, year after year.
Training: ASB has, arguably, one of the best full time faculty profiles amongst the private B - Schools in the country, and the quality of the training that the MBA students receive is in ample evidence during their summer projects. The ASB students stand out for their sincerity and the work they deliver during their summer project, and the rigor of the training they receive during their first year plays an important role in this process.
Mentorship: To this mix of the ability, attitude and training, we add a unique two level mentorship for the summer projects - each student is appointed an individual faculty guide, as well as an alumni mentor for the project. This mentorship plays a vital role in giving the students the confidence to require minimal hand holding from their industry guides. It is also structured to ensure that the work done by the students maintains the quality standards that we at ASB are proud of.