M. A. Krishnakumar currently serves as Assistant Professor in the Department of Visual Media and Communication, School of Arts & Sciences, Amrita Vishwa Vidyapeetham, Kochi. 

Qualification - M. F. A. (Visual Media), M.B.A.


Publication Type: Journal Article

Year of Publication Title


P. B, Binu, G. P., and M. A. Krishnakumar, “Gendered Marketing in Children: A Study on Colour and Graphics in Advertisements”, IJITEE, vol. 8, no. 7, 2019.[Abstract]

Television advertisement has become a part of kids’ daily lives. Advertising is the most influential and powerful medium in the present society. It shapes the attitude and beliefs of the children and it encompass every aspect of their life. Children are exposed to the field of advertising. The research paper examines the effective use of colour and graphics in branding. The paper also highlights the historical context of gender stereotypes in advertising. The paper uses both qualitative and quantitative form of analysis. Qualitative method encompasses a detailed analysis of advertisements and products with variables from colour, graphic designs and gendered marketing towards the influence on children, this study get more support with in-depth interview with experts in the field of Advertising, psychologist deals with children habit and consuming products.

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D. T and M. A. Krishnakumar, “Semiotic Analysis of Selected Photographs of Kevin Carter”, IJPAM, vol. 119, pp. 1801-1814, 2018.[Abstract]

The language of the photograph, today, is widely used in conveying ideas, stories, and messages. The acceptance of photography, therefore, is increasing day by day. This paper tries to analyze the storytelling powers of photographs. The study focuses on Kevin Carter’s selected photographs and to substantiate the argument that photographs as a powerful artistic media. Methodology of this research is visual analysis of photographs by Kevin Carter using semiotic theory.

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