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Gendered Marketing in Children: A Study on Colour and Graphics in Advertisements

Publication Type : Journal Article

Publisher : IJITEE

Source : IJITEE, Volume 8, Issue 7 (2019)

Campus : Kochi

School : School of Arts and Sciences

Department : Visual Media and Communication

Year : 2019

Abstract : Television advertisement has become a part of kids’ daily lives. Advertising is the most influential and powerful medium in the present society. It shapes the attitude and beliefs of the children and it encompass every aspect of their life. Children are exposed to the field of advertising. The research paper examines the effective use of colour and graphics in branding. The paper also highlights the historical context of gender stereotypes in advertising. The paper uses both qualitative and quantitative form of analysis. Qualitative method encompasses a detailed analysis of advertisements and products with variables from colour, graphic designs and gendered marketing towards the influence on children, this study get more support with in-depth interview with experts in the field of Advertising, psychologist deals with children habit and consuming products.

Cite this Research Publication : P. B, Binu, G. P., and M. A. Krishnakumar, “Gendered Marketing in Children: A Study on Colour and Graphics in Advertisements”, IJITEE, vol. 8, no. 7, 2019.

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