Amrita personifies serenity, tranquillity, vibrance and ravishing charm in the lap of Mother Nature. Every student at Amrita is bestowed with an environment to equip the body, mind and soul with enough nourishment to transform oneself to face the challenges of life and career successfully. Every student at Amrita is uniquely blessed to start their professional lives in a soulful environment which they would cherish all their lives. Every day at Amrita starts with a morning prayer,which purifies the mind and the soul preparing for a hectic day ahead. The prayer focuseson the well-being of the world and humanity in general which is certainly a great way to commence the day. Sure, this enhances the positivity and spiritual development of the individual multi-fold. Classes at Amrita commence after the prayer session, facilitated by dedicated faculty who are interested in building the intellectual and emotional quotient of the students.
Every session presents a good platform to build students’ strategic thinking, analytical reasoning, decision making and people management skills, in addition to equipping them with strong conceptual grounding. Faculty at ASB also play various roles of a friend, philosopher, guide and foster parent for two years and beyond. “Education for Living and Education for Life” are the lofty principles of our beloved Chancellor Sri Mata Amritanandamayi Devi, Amma, based on which this great institution is built. Focusing on holistic development of every individual, Amrita offers extensive industrial orientation in the form of colloquia, workshops, industrial visits, guest lectures, alumni interactions and summer internships. Today, industry looks for professionals with a serious bent of mind to appreciate issues with a scientific and systematic outlook. Students at Amrita School of Business (ASB) transform into well-groomed and industry-ready individuals,having a right exposure to industry oriented curriculum and unique co-curricular activities.
They get an opportunity to work on a Business Research Project, spanning for over a year’s time. This opens up avenues to quest for deeper insights about various business and social issues of importance. They present their research work in refereed conferences and journals which sets a good platform to enrich their academic knowledge and industry orientation. ASBians also have the excellent opportunity to hone their physical and spiritual well-being through yoga, meditation, indoor and outdoor sports and nature treks. The picturesque and breath-taking beauty of the Western Ghats presents a perfect setting for all these academic and spiritual pursuits. Campus life at ASB is at its best, filled with vibrant and fulfilling moments, that brightens the smiles and lightens the hearts of ASBians. Events at ASB showcase creativity of the team, celebrating individual and cultural differences. From Onam to Yugadhi, from Ganesh Chaturthi to Krishna Jayanthi; Holi and many more, the campus lights-up with cheer and enthusiasm among students.
These celebrations make them feel at home and at the same time inculcate team working and appreciation for Indian ethos and culture. “Utsav” and “Pragati” are flagship events at ASB, unleashing their creative potential and enhancing the business management skills of ASBians. They also work in domain specific clubs in HR, Marketing, Finance and Operations, that provide them with an opportunity to explore more into the domains. Not limited to these events;students are also a part of forums like “Kalakriti” and“Festcom” that encourage them to actively integrate themselves in cultural and extra-curricular activities. These serve as a brilliant platform to condition oneto work in multi-cultural global organizations, comprising of people from highly diverse backgrounds. Students at ASB get to be a part of the Village Outreach program, where they visit Ettimadai village and participate in the well-being of the community, helping to equip the children of the village get the right focus in education and environmental awareness.
A unique opportunity is bestowed on the students of ASB, to be a part of Live-in-Labs®: a distinct community-building initiative, overlooked by our beloved Chancellor.
Here the students get a life-time experience to immerse themselves in various societal and economic issues of rural India.
ASB is home to a plethora of clubs and committies. While some of these clubs are focused on specific functional streams, others organize special events like screening documentaries and movies. In addition to these clubs, we have a Students' Life Committee, a B-Fest Committee, a Colloquium committee, a Web Committee and a Placement Committee to manage a surfeit of activities at ASB. These clubs and committies act as a principal edge between the outside world and "Planet Ettimadai".