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Publications
The Impact of Transactional and Relational Strategies in Business Markets: An Agenda for Inquiry

Citation : Arun Sharma, Kishore Gopalakrishna Pillai (2003), “The Impact of Transactional and Relational Str ...

Publisher :ScienceDirect

Publications
Mature Relationships: Why Does Relational Orientation Turn into Transactional Orientation?

Citation : Kishore Gopalakrishna Pillai and Arun Sharma (2003), “Mature Relationships: Why Does Relational O ...

Publisher :ScienceDirect

Publications
A Longitudinal Examination of JIT Purchasing Practices

Citation : Larry C. Giunipero, Kishore Gopalakrishna Pillai, Stephen N. Chapman, Ronald A. Clark (2005), “A ...

Publisher :Emerald

Publications
Networks and Competitive Advantage: A Synthesis and Extension

Citation : Kishore Gopalakrishna Pillai (2006), “Networks and Competitive Advantage: A Synthesis and Extensi ...

Publisher :Taylor & Francis Online

Publications
Calibrating Managerial Knowledge of Customer Feedback Measures: A Conceptual Model

Citation : Kishore Gopalakrishna Pillai, Ronald E. Goldsmith (2006), “Calibrating Managerial Knowledge of Cu ...

Publisher :SAGE Publications

Publications
Calibration of Consumer Knowledge of the Web

Citation : Kishore Gopalakrishna Pillai, Charles Hofacker (2007), “Calibration of Consumer Knowledge of the W ...

Publisher :ScienceDirect

Publications
How Brand Attribute Typicality and Consumer Commitment Moderate the Influence of Comparative Advertising

Citation : Kishore Gopalakrishna Pillai, Ronald E. Goldsmith (2008), “How Brand Attribute Typicality and Cons ...

Publisher :ScienceDirect

Publications
Managers Perceptual Errors Revisited: The Role of Knowledge Calibration

Citation : Kishore Gopalakrishna Pillai (2010), “Managers Perceptual Errors Revisited: The Role of Knowledge ...

Publisher :John Wiley & Sons

Publications
A Firm’s Capability to Calibrate Supply Chain Knowledge

Citation : Kishore Gopalakrishna Pillai, Soonhong Min (2010), “A Firm’s Capability to Calibrate Supply Chai ...

Publisher :ScienceDirect

Publications
Negative Moderating Effect of General Self Efficacy on the Relationship between Need for Cognition and Cognitive Effort

Citation : Kishore Gopalakrishna Pillai, Ronald E. Goldsmith, Michael Giebelhausen (2011), “Negative Moderati ...

Publisher :SAGE Publications

Publications
Print Advertising: Typesize Effects

Citation : Kishore Gopalakrishna Pillai, Constantine S. Katsikeas, Caterina Presi (2012), “Print Advertising: ...

Publisher :ScienceDirect

Publications
The Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing Tactics

Citation : Kishore Gopalakrishna Pillai, V. Kumar (2012), “The Differential Effects of Value Consciousness an ...

Publisher :ScienceDirect

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