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Dr. Deepak Gupta

Professor, School of Business, Coimbatore

Qualification: B-Tech, MA, MS, PGDM, Ph.D
g_deepak@cb.amrita.edu
Research Interest: E-Learning, Entrepreneurship, Globalization, Innovation, Innovation Management, International Business, International Marketing, Knowledge Economy, Knowledge Management, Marketing, Marketing Research, Marketing Research, Customer Insights & Business Intelligence, Online Decision Making & Learning, SAP & Customer Relationship Management, Skilled Migration

Bio

Dr. Deepak Gupta is a graduate in Chemical Engineering from IIT Delhi and did his PGDM at IIM Calcutta. At UC Berkeley,he earned an M.Sc. in Marketing at the HaasSchool, An MA in Economics, and an Interdisciplinary Ph.D. As a keen researcher, Dr. Deepak Gupta conducts research across various domains such as International Business, International Marketing, and Marketing Research, Innovation Management, E-learning, Entrepreneurship, Online Decision Making & Learning, Customer Insights & Business Intelligenceand Skilled Migration.

Dr. Gupta teaches courses in International Business, Marketing, Marketing Research, Business Research Methods and Innovation for the MBA program and on the Research Traditions in Marketing, Philosophy of Management Research, and Research Ethics for the Ph.D. program. In the industry, he worked for two and a half years in Ponds India Ltd. He was an adjunct faculty for SUNY Buffalo.
Industry and Academic Experience: 26 years
Education

  • Ph.D.
  • M.Sc. Marketing (UC Berkeley)
  • MA Economics (UC Berkeley)
  • PGDM, (IIM-C)
  • B.Tech. (IIT-D)

Positions Held

Worked with Ponds for three years as Area Sales Manager, planning, implementing, and controlling the sales of Pond’s products in specified geographical locations in the Southern and eastern parts of India.

Professional Certification

SAP (BPERP)

Selected Publications

Publications include papers in international journals including “Transportation Research Record,” “International Higher Education”.

Publications

Journal Article

Year : 2017

Text plagiarism classification using syntax based linguistic features

Cite this Research Publication : K. Vani and Gupta, D., “Text plagiarism classification using syntax based linguistic features”, Expert Systems with Applications, vol. 88, pp. 448-464, 2017.

Publisher : Expert Systems with Applications

Year : 2016

Study on extrinsic text plagiarism detection techniques and tools

Cite this Research Publication : Ka Vani and Gupta, Db, “Study on extrinsic text plagiarism detection techniques and tools”, Journal of Engineering Science and Technology Review, vol. 9, pp. 150-164, 2016.

Publisher : Journal of Engineering Science and Technology Review

Conference Paper

Year : 2020

Adapting aspirations: Negative life events, Resource Scarcity and Extreme Poverty (Accepted)

Cite this Research Publication :
Maheshwar Pratap, Madhavan, S., and Dr. Deepak Gupta, “Adapting aspirations: Negative life events, Resource Scarcity and Extreme Poverty (Accepted)”, in Doctoral Colloquium in Management and Development, Institute of Rural Management Anand, Gujarat, November, 2020.

Publisher : Institute of Rural Management Anand, Gujarat

Year : 2020

Adapting aspirations: Negative life events, Resource Scarcity and Extreme Poverty (Accepted)

Cite this Research Publication :
Maheshwar Pratap, Madhavan, S., and Dr. Deepak Gupta, “Adapting aspirations: Negative life events, Resource Scarcity and Extreme Poverty (Accepted)”, in Annual Meeting of Academy of Management, Vancouver, Canada, August, 2020.

Publisher : Annual Meeting of Academy of Management

Year : 2017

Study of Essential Personality Characteristics for the Young Indian Millennial: A Tobit Analysis

Cite this Research Publication : Viswanathan Venkateswaran, Dr. Sangeetha G, and Dr. Deepak Gupta, “Study of Essential Personality Characteristics for the Young Indian Millennial: A Tobit Analysis”, in 2017 International Conference on Advances in Computing, Communications and Informatics (ICACCI), 2017.

Publisher : 2017 International Conference on Advances in Computing, Communications and Informatis

Year : 2017

Influence of Product Perception and Discounts on the Preference of Online Payment

Cite this Research Publication : A. Mishra, Dr. Sangeetha G, Dr. Deepak Gupta, and N., K., “Influence of Product Perception and Discounts on the Preference of Online Payment”, in 2016 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2016, 2017.

Publisher : 2016 IEEE International Conference on Computational Intelligence and Computing Research,

Year : 2017

Evidence Centred Approach to Measuring Learning Outcomes Amongst Management Students Using Epistemic Games

Cite this Research Publication : S. Rambhatla and Dr. Deepak Gupta, “Evidence Centred Approach to Measuring Learning Outcomes Amongst Management Students Using Epistemic Games”, in Proceedings - IEEE 8th International Conference on Technology for Education, T4E 2016, 2017, pp. 120-123.

Publisher : Proceedings - IEEE 8th International Conference on Technology for Education

Conference Proceedings

Year : 2021

Automatic Multi-disease Diagnosis and Prescription System Using Bayesian Network Approach for Clinical Decision Making

Cite this Research Publication : P. Laxmi, Gupta, D., Radhakrishnan, G., Amudha J., and Sharma, K., “Automatic Multi-disease Diagnosis and Prescription System Using Bayesian Network Approach for Clinical Decision Making”, Advances in Artificial Intelligence and Data Engineering, vol. 1133. Springer, pp. 393–409, 2021.

Publisher : Advances in Artificial Intelligence and Data Engineering, vol. 1133. Springer, pp. 393–409, 2021.

Year : 2020

Investigating the Willingness to Pay for Organic Apparel in an Emerging Market

Cite this Research Publication : Sandhya G., Deepak Gupta, Shobhana Madhavan. Investigating the Willingness to Pay for Organic Apparel in an Emerging Market, Society for Marketing Advances 2020, Fort Worth, TX, United States, November 4-7, 2020.

Publisher : Society for Marketing Advances

Year : 2017

Employment Guarantee Scheme through the Lens of Financial Inclusion

Cite this Research Publication :
Maheshwar Pratap, Dr. Sangeetha G, Dr. Deepak Gupta, and Anitha Kaveri, “Employment Guarantee Scheme through the Lens of Financial Inclusion”, 2017 International Conference on Data Management, Analytics and Innovation, ICDMAI 2017. Institute of Electrical and Electronics Engineers Inc., pp. 230-235, 2017

Publisher : 2017 International Conference on Data Management, Analytics and Innovation,

Year : 2017

Decoding Engagement in MOOCs: An Indian Learner Perspective

Cite this Research Publication : Anitha Kaveri, Dr. Sangeetha G, Dr. Deepak Gupta, and Maheshwar Pratap, “Decoding Engagement in MOOCs: An Indian Learner Perspective”, Proceedings - IEEE 8th International Conference on Technology for Education, T4E 2016. Institute of Electrical and Electronics Engineers Inc., pp. 100-105, 2017.

Publisher : Proceedings - IEEE 8th International Conference on Technology for Education, T4E 2016

Year : 2016

Convergence or Divergence: MOOCs and Legacy of Higher Education Outcomes

Cite this Research Publication : Anitha Kaveri, Dr. Deepak Gupta, Dr. Sangeetha G, and Maheshwar Pratap, “Convergence or Divergence: MOOCs and Legacy of Higher Education Outcomes”, Proceedings - 2016 IEEE 4th International Conference on MOOCs, Innovation and Technology in Education, MITE 2016. Institute of Electrical and Electronics Engineers Inc., pp. 20-24, 2016

Publisher : Proceedings - 2016 IEEE 4th International Conference on MOOCs, Innovation and Technology in Education, MITE 2016, Institute of Electrical and Electronics Engineers Inc., p.20-24.

Year : 2015

Decoding the Indian MOOC learner

Cite this Research Publication : Anitha Kaveri, Dr. Sangeetha G, Dr. Deepak Gupta, and Maheshwar Pratap, “Decoding the Indian MOOC learner”, Proceedings of the 2015 IEEE 3rd International Conference on MOOCs, Innovation and Technology in Education, MITE 2015. Institute of Electrical and Electronics Engineers Inc., pp. 182-187, 2015.

Publisher : Proceedings of the 2015 IEEE 3rd International Conference on MOOCs, Innovation and Technology in Education, MITE 2015

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