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Publication Type : Conference Proceedings
Publisher : Society for Marketing Advances
Source : Society for Marketing Advances 2020, Fort Worth, TX, United States, November 4-7. 2020.
Campus : Coimbatore, Kochi
School : Department of Management, School of Business
Verified : No
Year : 2020
Cite this Research Publication : Sandhya G., Deepak Gupta, Shobhana Madhavan. Investigating the Willingness to Pay for Organic Apparel in an Emerging Market, Society for Marketing Advances 2020, Fort Worth, TX, United States, November 4-7, 2020.