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Dr. Avinash Shivdas

Asst. Professor

Dr. Avinash Shivdas currently serves as Assistant Professor at department of Commerce and Management, Amritapuri.

Qualification: BE, MBA, Ph.D
Ph: 0476 – 2808110
Research Interest: Frugal Innovation, Marketing Strategy, Sales & Distribution Management, Services Marketing


Dr. Avinash has worked in area of sales & marketing with leading banks in India for 6 years. He has diverse experience in liability product sales, key account management and  working capital finance. He holds an engineering degree in electronics from Marathwada University and an MBA from Amrita Vishwa Vidyapeetham. Currently he is an Assistant Professor with Amrita School of Business, Amritapuri.

He has a PhD in the area of Frugal Innovations undertaken by firms in India, with a special focus on the various strategic orientations adopted by firms. He has presented papers in conferences as well as published papers in national and international journals in the areas of frugal innovation, service innovation and strategy.

Teaching Areas: Sales and Distribution Management, Marketing

Qualification: B. E. (Marathwada University, Maharashtra), M. B. A. (Amrita School of Business, Coimbatore), Ph. D.


Conference Paper

Low cost tablets as disruptive educational innovation: modeling its diffusion within Indian K12 system

Authors : Dr. Avinash Shivdas, Dr. Prema Nedungadi, Prof. Raghu Raman, Raghu Raman, Vachhrajani, H., Dr. Avinash Shivdas

Publisher : Innovations in Technology Conference (InnoTek), 2014 IEEE

Journal Article

Exploring the Sources of Innovation in Food Processing SMEs of Kerala

Authors : Dr. Avinash Shivdas, Dr. Hardik Vachhrajani, Dr. Jeayaram Subramanian, Bhumika Gupta

Publisher : International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering

Analysis of critical success factors of laundromats in emerging economies like India: An application of gap analysis

Authors : Dr. Avinash Shivdas, Bhate, H.J.

Publisher : International Journal of Applied Business and Economic Research

Innovation in services: A lancastrian approach to the field of e-learning

Authors : Dr. Avinash Shivdas, Sivakumar, S.

Publisher : Education and Information Technologies

The Yagna Spirit–new age business dynamism

Authors : Dr. Avinash Shivdas, Chandrasekhar J.

Publisher : Inderscience Publishers Ltd

The Economics of Frugal Innovation – A Conceptual Exploration of the Eastern Paradigm

Authors : Dr. Avinash Shivdas, Soumya Sivakumar

Publisher : A Conceptual Exploration of the Eastern Paradigm

Sustainability through Frugal Innovations: An Application of Indian Spiritual Wisdom

Authors : Dr. Avinash Shivdas, Chandrasekhar J.

Publisher : Prabandhan: Indian Journal of Management

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