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Dr. Avinash Shivdas

Associate Professor, School of Business, Amritapuri

Qualification: Ph. D. (Faculty of Management, Amrita Vishwa Vidyapeetham), M. B. A. (Amrita School of Business, Coimbatore), B.E. (Marathwada University, Maharashtra)
avinash_shivdas@am.amrita.edu
Ph: 0476 – 2808110
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Research Interest: Frugal Innovation, Technology Adoption Models, Entrepreneurship, Strategic Management

Bio

Dr. Avinash Shivdas obtained his PhD in the area of Frugal Innovation from Amrita Vishwa Vidyapeetham. His research interests are centred around the strategic behaviours of firms practicing frugal innovation, with additional research interests in behavioural intentions and sustainable consumption. His academic contributions include presentations at esteemed international conferences held by the American Marketing Association, Strategic Management Society, and the prestigious Indian Institutes of Management, along with publications in top-tier journals recognized by Scopus’s Q1 quartile and the ABDC list.

Before joining academia, Dr. Shivdas spent six years in the sales & marketing sector with leading banks in India, focusing on liability product sales, key account management, and working capital finance. He holds an MBA from Amrita Vishwa Vidyapeetham and a Bachelor of Engineering in Electronics from Marathwada University, Maharashtra.
His teaching portfolio includes courses in Principles of Marketing, B2B Sales Strategy, and Strategic Marketing Management.

His teaching portfolio includes courses in Principles of Marketing, B2B Sales Strategy, and Strategic Marketing Management

Teaching Areas: Marketing Management, Sales Management, Social Entrepreneurship

Publications

Journal Article

Year : 2023

Mapping sustainability reporting research with the UN’s sustainable development goal

Cite this Research Publication : Raman, R., Nair, V. K., Shivdas, A., Bhukya, R., Viswanathan, P. K., Subramaniam, N., & Nedungadi, P. (2023). Mapping sustainability reporting research with the UN's sustainable development goal. Heliyon.

Year : 2022

Women Entrepreneurship and Sustainable Development: Bibliometric Analysis and Emerging Research Trends

Cite this Research Publication : Raman, R.; Subramaniam, N.; Nair, V.K.; Shivdas, A.; Achuthan, K.; Nedungadi, P. Women Entrepreneurship and Sustainable Development: Bibliometric Analysis and Emerging Research Trends, Sustainability 2022, 14, 9160 (Scopus Q1, IF-4.08)

Publisher : Sustainability

Year : 2021

Research and Development efforts in Indian Pharmaceutical Industry: How much does it matter?

Cite this Research Publication : Dr. Avinash Shivdas and Sougata Ray, “Research and Development efforts in Indian Pharmaceutical Industry: How much does it matter?”, International Journal of Pharmaceutical and Healthcare Marketing [ABDC C], vol. ahead-of-print, no. ahead-of-print, 2021.

Publisher : International Journal of Pharmaceutical and Healthcare Marketing [ABDC C], Volume ahead-of-print, Issue ahead-of-print

Year : 2021

Frugal Innovation Capabilities: Conceptualization and Measurement

Cite this Research Publication : Dr. Avinash Shivdas, Sivakumar, D. Soumya, Saswata Barpanda, and Bishu, D. Ram, “Frugal Innovation Capabilities: Conceptualization and Measurement”, Prometheus: Critical Studies in Innovation [ABDC B], vol. ahead-of-print, no. ahead-of-print, 2021.

Publisher : Prometheus: Critical Studies in Innovation [ABDC B]

Year : 2020

Antecedents of Acceptance and Use of a Digital Library System: Experience from a Tier 3 Indian City

Cite this Research Publication : Dr. Avinash Shivdas, Dileep G. Menon, and Chitra S. Nair, “Antecedents of Acceptance and Use of a Digital Library System: Experience from a Tier 3 Indian City”, The Electronic Library, vol. ahead-of-print., no. ahead-of-print., 2020.

Publisher : The Electronic Library [ABDC B], Emerald Publishing Limited

Year : 2019

A Model On Understanding Mobile Buying Behaviour Of Migrant Workers With Consideration To Kerala Region

Cite this Research Publication : Akshay Prakash and Dr. Avinash Shivdas, “A Model On Understanding Mobile Buying Behaviour Of Migrant Workers With Consideration To Kerala Region”, International Journal of Innovative Technology and Exploring Engineering, vol. 8, no. 8, pp. 649-653, 2019.

Publisher : International Journal of Innovative Technology and Exploring Engineering

Year : 2019

A Model on the Factors that Drives the Smartphone Demand from the Retailer’s Perspective, Thrissur

Cite this Research Publication : Dr. Avinash Shivdas and Karthik Illikotil, “A Model on the Factors that Drives the Smartphone Demand from the Retailer’s Perspective, Thrissur”, International Journal of Recent Technology and Engineering, 2019.

Publisher : International Journal of Recent Technology and Engineering

Year : 2017

Analysis of critical success factors of laundromats in emerging economies like India: An application of gap analysis

Cite this Research Publication : H. J. Bhate and Dr. Avinash Shivdas, “Analysis of Critical Success Factors of Laundromats in Emerging Economies like India: An Application of Gap Analysis”, International Journal of Applied Business and Economic Research, vol. 15, pp. 159-170, 2017.

Publisher : International Journal of Applied Business and Economic Research

Year : 2016

Sustainability through Frugal Innovations: An Application of Indian Spiritual Wisdom

Cite this Research Publication : Dr. Avinash Shivdas and Chandrasekhar J., “Sustainability through Frugal Innovations: An Application of Indian Spiritual Wisdom”, Prabandhan: Indian Journal of Management, vol. 9, no. 5, pp. 7–23, 2016.

Publisher : Prabandhan: Indian Journal of Management

Year : 2015

Innovation in services: A lancastrian approach to the field of e-learning

Cite this Research Publication : Dr. Avinash Shivdas and Soumya Sivakumar, “Innovation in Services: A lancastrian Approach to the Field of E-learning”, Education and Information Technologies, 2015.

Publisher : Education and Information Technologies

Year : 2014

Exploring the Sources of Innovation in Food Processing SMEs of Kerala

Cite this Research Publication : Bhumika Gupta, Jeayaram Subramanian, Hardik Vachhrajani, and Dr. Avinash Shivdas, “Exploring the Sources of Innovation in Food Processing SMEs of Kerala”, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, vol. 8, pp. 1149 - 1153, 2014.

Publisher : International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering

Year : 2014

The Yagna Spirit–new age business dynamism

Cite this Research Publication : Dr. Chandrasekhar J. and Dr. Avinash Shivdas, “The Yagna Spirit–new age business dynamism”, International Journal of Business and Emerging Markets, vol. 6, no. 1, pp. 34–53, 2014.

Publisher : International Journal of Business and Emerging Markets, Inderscience Publishers Ltd

Year : 2013

The Economics of Frugal Innovation – A Conceptual Exploration of the Eastern Paradigm

Cite this Research Publication : Dr. Avinash Shivdas and Soumya Sivakumar, “The Economics of Frugal Innovation - A Conceptual Exploration of the Eastern Paradigm”, Southwestern Journal of Economics, vol. 10, 2013.

Publisher : Southwestern Journal of Economics

Conference Paper

Year : 2023

Developing Firm-level Frugal Innovation Capability in Emerging Markets: Strategic Impact Of Entrepreneurial And Marketing Orientations

Cite this Research Publication : Shivdas, A., & Sivakumar, S. (2023, December 16-18). Developing Firm-level Frugal Innovation Capability in Emerging Markets: Strategic Impact Of Entrepreneurial And Marketing Orientations. International Conference on Marketing Innovation organised by IIM Kashipur and Earl V. Snyder Innovation Management Centre, Syracuse University, USA.

Year : 2022

Light in the Darkness: Marketing’s Role in Driving Positive Change

Cite this Research Publication : Shivdas, A., & Sivakumar, S. (2022). 2022 AMA Summer Academic Conference. In 2022 AMA Summer Academic Conference: Light in the Darkness: Marketing’s Role in Driving Positive Change (Vol. 33, pp. 1003–1005). Chicago, IL; American Marketing Association

Year : 2017

Resource Utilization by Pharmaceutical Companies in India: Emphasis on R D, Labor and Capital

Cite this Research Publication :
Dr. Avinash Shivdas and Sougata Ray, “Resource Utilization by Pharmaceutical Companies in India: Emphasis on R D, Labor and Capital”, in 2017 International Conference on Data Management, Analytics and Innovation (ICDMAI) (pp. 19-23). IEEE, 2017

Publisher : 2017 International Conference on Data Management

Year : 2014

Low cost tablets as disruptive educational innovation: modeling its diffusion within Indian K12 system

Cite this Research Publication : Raghu Raman, Vachhrajani, H., Dr. Avinash Shivdas, and Prof. Prema Nedungadi, “Low cost tablets as disruptive educational innovation: modeling its diffusion within Indian K12 system”, in Innovations in Technology Conference (InnoTek), 2014 IEEE, 2014.

Publisher : 2014 IEEE Innovations in Technology Conference .

Conference Proceedings

Year : 2022

2022 AMA Summer Academic Conference: Light in the Darkness: Marketing’s Role in Driving Positive Change

Cite this Research Publication : Shivdas, A., & Sivakumar, S. (2022). 2022 AMA Summer Academic Conference. In 2022 AMA Summer Academic Conference: Light in the Darkness: Marketing’s Role in Driving Positive Change (Vol. 33, pp. 1003–1005). Chicago, IL; American Marketing Association.

Book Chapter

Year : 2024

Technologies in Sustainable Supply Chain: Insights from a Systematic Literature Review

Cite this Research Publication : Siju, N. M., & Shivdas, A. (2024). Technologies in Sustainable Supply Chain: Insights from a Systematic Literature Review. Digital Technology and Changing Roles in Managerial and Financial Accounting: Theoretical Knowledge and Practical Application, 36, 281-304.

Publisher : Emerald Publishing Limited

Awards
  • Received the Best Paper Award from IIM Ranchi for the paper titledThe Yagna Spirit – New Age Business Dynamism, presented at the international conference on Management in the New World Order – Concepts and Practices from India during August 2012
  • Received the Best Paper Award from IEEE, Pune Chapter for the paper titled “Resource Utilization by Pharmaceutical Companies in India: Emphasis on R&D, Labor and Capital”, presented at the International Conference for Data Management, Analytics and Innovationduring February, 2017.
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