Dr. Avinash Shivdas obtained his PhD in the area of Frugal Innovation from Amrita Vishwa Vidyapeetham. His research interests are centred around the strategic behaviours of firms practicing frugal innovation, with additional research interests in behavioural intentions and sustainable consumption. His academic contributions include presentations at esteemed international conferences held by the American Marketing Association, Strategic Management Society, and the prestigious Indian Institutes of Management, along with publications in top-tier journals recognized by Scopus’s Q1 quartile and the ABDC list.
Before joining academia, Dr. Shivdas spent six years in the sales & marketing sector with leading banks in India, focusing on liability product sales, key account management, and working capital finance. He holds an MBA from Amrita Vishwa Vidyapeetham and a Bachelor of Engineering in Electronics from Marathwada University, Maharashtra.
His teaching portfolio includes courses in Principles of Marketing, B2B Sales Strategy, and Strategic Marketing Management.
Teaching Areas: Marketing Management, Sales Management, Social Entrepreneurship
Year : 2024
Cite this Research Publication : Siju, N. M., & Shivdas, A. (2024). Technologies in Sustainable Supply Chain: Insights from a Systematic Literature Review. Digital Technology and Changing Roles in Managerial and Financial Accounting: Theoretical Knowledge and Practical Application, 36, 281-304.
Publisher : Emerald Publishing Limited
Year : 2023
Cite this Research Publication : Shivdas, A., & Sivakumar, S. (2023, December 16-18). Developing Firm-level Frugal Innovation Capability in Emerging Markets: Strategic Impact Of Entrepreneurial And Marketing Orientations. International Conference on Marketing Innovation organised by IIM Kashipur and Earl V. Snyder Innovation Management Centre, Syracuse University, USA.
Year : 2022
Cite this Research Publication : Shivdas, A., & Sivakumar, S. (2022). 2022 AMA Summer Academic Conference. In 2022 AMA Summer Academic Conference: Light in the Darkness: Marketing’s Role in Driving Positive Change (Vol. 33, pp. 1003–1005). Chicago, IL; American Marketing Association
Year : 2017
Cite this Research Publication :
Dr. Avinash Shivdas and Sougata Ray, “Resource Utilization by Pharmaceutical Companies in India: Emphasis on R D, Labor and Capital”, in 2017 International Conference on Data Management, Analytics and Innovation (ICDMAI) (pp. 19-23). IEEE, 2017
Publisher : 2017 International Conference on Data Management
Year : 2014
Cite this Research Publication : Raghu Raman, Vachhrajani, H., Dr. Avinash Shivdas, and Prof. Prema Nedungadi, “Low cost tablets as disruptive educational innovation: modeling its diffusion within Indian K12 system”, in Innovations in Technology Conference (InnoTek), 2014 IEEE, 2014.
Publisher : 2014 IEEE Innovations in Technology Conference .
Year : 2023
Cite this Research Publication : Raman, R., Nair, V. K., Shivdas, A., Bhukya, R., Viswanathan, P. K., Subramaniam, N., & Nedungadi, P., "Mapping sustainability reporting research with the UN's sustainable development goal," Heliyon, Volume 9, Issue 8, August 2023, Article number e18510, DOI: 10.1016/j.heliyon.2023.e18510 (Review)
Publisher : Heliyon
Year : 2022
Cite this Research Publication : Raman, R.; Subramaniam, N.; Nair, V.K.; Shivdas, A.; Achuthan, K.; Nedungadi, P., "Women Entrepreneurship and Sustainable Development: Bibliometric Analysis and Emerging Research Trends," Sustainability (Switzerland), Volume 14, Issue 15, August 2022, Article number 9160, DOI: 10.3390/su14159160
Publisher : Sustainability (Switzerland)
Year : 2021
Cite this Research Publication : Dr. Avinash Shivdas, Sivakumar, D. Soumya, Saswata Barpanda, and Bishu, D. Ram, “Frugal Innovation Capabilities: Conceptualization and Measurement”, Prometheus: Critical Studies in Innovation [ABDC B], vol. ahead-of-print, no. ahead-of-print, 2021.
Publisher : Prometheus: Critical Studies in Innovation [ABDC B]
Year : 2021
Cite this Research Publication : Dr. Avinash Shivdas and Sougata Ray, “Research and Development efforts in Indian Pharmaceutical Industry: How much does it matter?”, International Journal of Pharmaceutical and Healthcare Marketing [ABDC C], vol. ahead-of-print, no. ahead-of-print, 2021.
Publisher : International Journal of Pharmaceutical and Healthcare Marketing [ABDC C], Volume ahead-of-print, Issue ahead-of-print
Year : 2020
Cite this Research Publication : Dr. Avinash Shivdas, Dileep G. Menon, and Chitra S. Nair, “Antecedents of Acceptance and Use of a Digital Library System: Experience from a Tier 3 Indian City”, The Electronic Library, vol. ahead-of-print., no. ahead-of-print., 2020.
Publisher : The Electronic Library [ABDC B], Emerald Publishing Limited
Year : 2019
Cite this Research Publication : Akshay Prakash and Dr. Avinash Shivdas, “A Model On Understanding Mobile Buying Behaviour Of Migrant Workers With Consideration To Kerala Region”, International Journal of Innovative Technology and Exploring Engineering, vol. 8, no. 8, pp. 649-653, 2019.
Publisher : International Journal of Innovative Technology and Exploring Engineering
Year : 2019
Cite this Research Publication : Dr. Avinash Shivdas and Karthik Illikotil, “A Model on the Factors that Drives the Smartphone Demand from the Retailer’s Perspective, Thrissur”, International Journal of Recent Technology and Engineering, 2019.
Publisher : International Journal of Recent Technology and Engineering
Year : 2017
Cite this Research Publication : H. J. Bhate and Dr. Avinash Shivdas, “Analysis of Critical Success Factors of Laundromats in Emerging Economies like India: An Application of Gap Analysis”, International Journal of Applied Business and Economic Research, vol. 15, pp. 159-170, 2017.
Publisher : International Journal of Applied Business and Economic Research
Year : 2016
Cite this Research Publication : Dr. Avinash Shivdas and Chandrasekhar J., “Sustainability through Frugal Innovations: An Application of Indian Spiritual Wisdom”, Prabandhan: Indian Journal of Management, vol. 9, no. 5, pp. 7–23, 2016.
Publisher : Prabandhan: Indian Journal of Management
Year : 2015
Cite this Research Publication : Dr. Avinash Shivdas and Soumya Sivakumar, “Innovation in Services: A lancastrian Approach to the Field of E-learning”, Education and Information Technologies, 2015.
Publisher : Education and Information Technologies
Year : 2014
Cite this Research Publication : Dr. Chandrasekhar J. and Dr. Avinash Shivdas, “The Yagna Spirit–new age business dynamism”, International Journal of Business and Emerging Markets, vol. 6, no. 1, pp. 34–53, 2014.
Publisher : International Journal of Business and Emerging Markets, Inderscience Publishers Ltd
Year : 2014
Cite this Research Publication : Bhumika Gupta, Jeayaram Subramanian, Hardik Vachhrajani, and Dr. Avinash Shivdas, “Exploring the Sources of Innovation in Food Processing SMEs of Kerala”, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, vol. 8, pp. 1149 - 1153, 2014.
Publisher : International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering
Year : 2013
Cite this Research Publication : Dr. Avinash Shivdas and Soumya Sivakumar, “The Economics of Frugal Innovation - A Conceptual Exploration of the Eastern Paradigm”, Southwestern Journal of Economics, vol. 10, 2013.
Publisher : Southwestern Journal of Economics
Year : 2022
Cite this Research Publication : Shivdas, A., & Sivakumar, S. (2022). 2022 AMA Summer Academic Conference. In 2022 AMA Summer Academic Conference: Light in the Darkness: Marketing’s Role in Driving Positive Change (Vol. 33, pp. 1003–1005). Chicago, IL; American Marketing Association.
