Qualification: B. E. (Marathwada University, Maharashtra), M. B. A. (Amrita School of Business, Coimbatore) 

Started his career as Manager in Sales (Small and Medium Enterprise Division) in ICICI Bank Ltd. Was responsible for the Liability Product Business for certain major branches in Hyderabad. Then he moved to Reliance Consumer Finance as Manager in Sales (Small and Medium Enterprise Division) for the Asset Products. He was associated in setting up this company in Hyderabad. He was also responsible for setting up the channels as well as motivating them to meet business goals.

Worked with HDFC Bank Ltd as a Relationship Manager (Small and Medium Enterprise Division) for Working Capital Finance. He was responsible for handling a portfolio of Rs 45 Crores consisting of over 30 SME clients. Generating new avenues for business was an additional part of his portfolio.

He is currently with ASB Amritapuri with a goal of creating young managers with sharp business acumen necessary to meet the challenges of current corporate world.

Teaching Areas: Sales and Distribution Management, Marketing


Publication Type: Journal Article
Year of Publication Publication Type Title
2016 Journal Article A. P Shivdas and , “Sustainability through Frugal Innovations: An Application of Indian Spiritual Wisdom”, Prabandhan: Indian Journal of Management, vol. 9, no. 5, pp. 7–23, 2016.[Abstract]

Today, the entire world is on the brink of disaster. The waves of crises like global warming, climate change, financial crisis, mental traumas, and tensions are engulfing mankind. Many business strategies are being discussed with sustainability as the watch word. In this context, the age-old Indian wisdom has much to offer. The gap between the haves and have-nots is on the rise. Affordability of many products is becoming a distant dream for the common man. To cater to the needs and wants of the contemporary world, firms have to adopt frugal innovation to produce low-cost and high-quality sustainable products/services. The aim of this paper was to create a conceptual model of understanding sustainability through frugal innovation by combining ideas from these fields and basing the model on the spiritualistic perspective of Indian wisdom. The case study methodology was adopted to substantiate the above conceptual model. More »»
2015 Journal Article A. P Shivdas and Sivakumar, S., “Innovation in services: A lancastrian approach to the field of e-learning”, Education and Information Technologies, 2015.[Abstract]

Innovation in services is one of the prime drivers of several economies. There are various schools of thought that have emerged over the past few decades in this area. The present paper focuses on the evolution of the ‘synthesis’ school of thought. It contributes to literature by extending the framework proposed by Lancaster (The Journal of Political Economy, 74(2), 132–157, 1966) and other researchers by incorporating aspects of Web 2.0 technology with a specific reference to e-learning. The proposed framework is validated using case study from the field of e-learning. © 2015 Springer Science+Business Media New York More »»
2014 Journal Article J. Chandrasekhar and P Shivdas, A., “The Yagna Spirit–new age business dynamism”, International Journal of Business and Emerging Markets, vol. 6, no. 1, pp. 34–53, 2014.[Abstract]

New paradigms of doing business are evolving as the world is struggling with a financial crisis. It has become a compelling need for business enterprises to explore innovative solutions to overcome this crisis. The voluntary organisations are establishing social businesses as corporate entities and are embracing social responsibility projects. The distance between philanthropy and business is being substantially reduced. The emerging success stories of new age business entrepreneurship reveal the insights expressed in ancient Indian literature, which has struck deep roots in Indian ethos – the Yagna Spirit, which is becoming a new age business dynamism. 1) This paper1 discusses the concept of Yagna from the entrepreneurial perspective and makes an attempt to develop the core philosophy of Yagna Entrepreneurship; 2) It elucidates the traits of Yagna Entrepreneurs and traditional business practices influenced by the spirit of Yagna in the contemporary business context. More »»
2013 Journal Article A. P Shivdas and Sivakumar, S., “The Economics of Frugal Innovation - A Conceptual Exploration of the Eastern Paradigm”, A Conceptual Exploration of the Eastern Paradigm, vol. 10, 2013.
Publication Type: Conference Paper
Year of Publication Publication Type Title
2014 Conference Paper R. Raman, Vachhrajani, H., P Shivdas, A., and Prema Nedungadi, “Low cost tablets as disruptive educational innovation: modeling its diffusion within Indian K12 system”, in Innovations in Technology Conference (InnoTek), 2014 IEEE, 2014.[Abstract]

The world of today is not looking for innovations that are mere incremental but those that are disruptive. Aakash, the Low Cost Tablet (LCT) initiative by Indian govt. was launched in 2011 amidst dominance by the likes of Apple, Amazon, and Samsung etc. Single most objective of this initiative was affordable ICT learning tool for the 220+ million students. LCT like Aakash can be seen as a disruptive innovation from the as they are simple to use, cheap, low performing, targeted at low portion of mainstream market and focused on social sectors like education, health to increase access and equity. Within Rogers theory of Diffusion of Innovation, we propose a framework for innovation attributes that can significantly predict student and teacher behavior intentions and motivations towards LCT for use in classrooms. Authors investigate the innovation attributes for adoption of LCT in a social group comprising of (N=121) potential-adopter students and teachers from India. The results revealed that motivations for adopting LCT are strongly associated with innovation attributes like relative advantage, compatibility, ease of use, peer influence, perceived enjoyment and perceived usefulness. Overall, both teachers and students expressed positive attitude towards using LCT as it enhanced their digital literacy skills. Bigger question is to identify what kind of new teacher training program, models and approaches and learning environment are required for successful adoption of educational innovation like LCT. Findings contribute to the design of new pedagogical models that maximizes learning potential of LCTs for K12 education.

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