Publication Type : Conference Paper
Source : 2022 AMA Summer Academic Conference. In 2022 AMA Summer Academic Conference
Campus : Amritapuri
School : School of Business
Year : 2022
Abstract :
Cite this Research Publication : Shivdas, A., & Sivakumar, S. (2022). 2022 AMA Summer Academic Conference. In 2022 AMA Summer Academic Conference: Light in the Darkness: Marketing’s Role in Driving Positive Change (Vol. 33, pp. 1003–1005). Chicago, IL; American Marketing Association