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Frugal Innovation Capabilities: Conceptualization and Measurement

Publication Type : Journal Article

Publisher : Prometheus: Critical Studies in Innovation [ABDC B]

Source : Prometheus: Critical Studies in Innovation [ABDC B], Volume ahead-of-print, Issue ahead-of-print (2021)

Campus : Amritapuri

School : Department of Management, School of Business

Department : Department of Management

Year : 2021

Abstract : Firms in emerging markets are rapidly developing frugal innovation capabilities(FICs) in order to harness the growth potential of these markets. Researchers have explored this frugal innovation phenomenon through case studies of such firms. This nascent domain of study has been growing, and the demand for a specialized focus on FICs and its measurement has been strongly expressed. This article aims to address this gap by conceptualizing FICs using the theoretical framework of dynamic capability, developing a measurement scale, and empirically validating the scale to measure FICs. Data from the medical device and automobile sectors in India were applied for this purpose. It is proposed that FICs is a composite variable with four dimensions: value for money, acceptable quality, scalability, and marketability. The confirmatory factor analysis results validate these dimensions, thus presenting a gateway to explore FICs and its vast applications.

Cite this Research Publication : Dr. Avinash Shivdas, Sivakumar, D. Soumya, Saswata Barpanda, and Bishu, D. Ram, “Frugal Innovation Capabilities: Conceptualization and Measurement”, Prometheus: Critical Studies in Innovation [ABDC B], vol. ahead-of-print, no. ahead-of-print, 2021.

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