Publication Type : Conference Paper
Source : International Conference on Marketing Innovation organised by IIM Kashipur and Earl V. Snyder Innovation Management Centre, Syracuse University, USA.
Campus : Amritapuri
School : School of Business
Year : 2023
Abstract :
Cite this Research Publication : Shivdas, A., & Sivakumar, S. (2023, December 16-18). Developing Firm-level Frugal Innovation Capability in Emerging Markets: Strategic Impact Of Entrepreneurial And Marketing Orientations. International Conference on Marketing Innovation organised by IIM Kashipur and Earl V. Snyder Innovation Management Centre, Syracuse University, USA.