Ph.D, MBA, B-Tech

Dr. Rejikumar G. is an accomplished and passionate teacher, with more than eight years of experience teaching management subjects at the postgraduate and Ph.D. level backed by a work experience of 20 years in the Central Revenue Service. An enthusiastic researcher with a distinguished record of 23 research articles published in Scopus listed journals (17 in ABDC list) and six articles under review in leading Scopus and ABDC indexed journals. 105 Scopus citations and 236 Google Scholar citations prove the relevance of research areas. A reviewer of manuscripts for IIMB Management Review, SAGE open, TQM Journal, IEE Consumer Magazine, Journal of Cleaner Production, and AMA conferences, to name a few. Adept at working with students, have encouraged them continuously to successfully innovate and upskill in turn helping to achieve successful placements. A thorough team player well versed in creating a robust curriculum in the fields of Data-Driven Marketing, E-Commerce, E-Business and Strategic Brand Management. Through numerous FDP’s, MDP’s and a successful record of consultancy for export firms have helped academic and business entities for better performance. Dr. Rejikumar received the Emerald Literati Award 2020 for the best commended research paper for “Healthcare service quality: a methodology for servicescape re-design using Taguchi approach", published in the “The TQM Journal”

Major Consultancy Assignments

Consultant / Advisor to lead the study on “Kerala State Export competitiveness” for Federation of Indian Export Organisations(set up by Ministry of Commerce,Govt. of India)

Work Experience

June 2015 - November 2015 Director, AIMA (All India Management Association) Nodal Center, Ernakulam
June 2014 – May 2015 Director, Department of Management Studies, Naipunnya Institute of Management & Technology, Angamally, Kerala
November 2013- May 2014 Associate Professor and HOD, MBA Department, 
Ilahia College of Engineering and Technology, Muvattupuzha, Ernakulam
April 2012 - September 2013 Assistant Professor, Rajagiri Business School, Cochin
1992 - 2012 (20 Years) Revenue Service, Govt. of India


  • Life Member, Kochi Chapter, Operations Research Society of India
  • Life Member, Engineer’s Club, Ernakulam
  • Life member, Rajiv Gandhi Sports Council, Cochin
  • Trustee, Jwala Trust, Ernakulam


  ABDC/SCOPUS Publications
2021 Sofi Dinesh, Rejikumar G., and Sisodia G. An Empirical Investigation into Carpooling Behaviour for Sustainability, Transportation Research Part F: Psychology and Behaviour (ABDC-A)(accepted)
2020 Rejikumar G., Aswathy Asokan Ajitha, Sofi Dinesh and Ajay Jose (2020). The Role of Cognitive Complexity and Risk Evasiveness in Online Herd Behavior, Electronic Commerce Research (ABDC-A)(Publisher-Springer) (in press)
2020 Persis Jinil, Anjali S., Sunder M, Vijaya, Rejikumar G., Sreedharan V. Raja, Saikouk Tarik (2020). Improving patient care at a multi-speciality hospital using Lean Six Sigma, Production Planning and Control (ABDC-A) (Taylor and Francis) (in press)
2020 Rejikumar G. and Aswathy Asokan Ajitha (2020). Role of Impulsiveness in Online Purchase Completions: An Empirical Study among Indian Customers, Journal of Indian Business Research, Vol. ahead-of-print No. ahead-of-print. DOI (ABDC –C) (Publisher: Emerald) (in press)
2020 Rejikumar G., Gopikumar V., Sofi Dinesh, Aswathy Asokan and Ajay Jose (2020). Privacy Breach Perceptions and Litigation Intentions: An Evidence from Indian E-Commerce Customers, IIMB Management Review (ABDC-B) (Publisher-Elsevier) (accepted)
2020 Sonia Mathew, Ajay Jose, Rejikumar G., and Dony Peter, (2020). Examining the relationship between e-service recovery quality and e-service recovery satisfaction moderated by perceived justice in the banking context, Benchmarking: An International Journal, Vol. 27 No. 6, pp. 1951-1980 (ABDC-B)(Publisher: Emerald)
2020 Rejikumar G., Aswathy Asokan A. and Sreedharan V. R. (2020). Impact of data-driven decision- making in Lean Six Sigma: an empirical analysis. Total Quality Management & Business Excellence, 31 (3-4), 279-296. (ABDC-C) (Publisher: Taylor and Francis)
2019  Rejikumar G., Sreedharan V. R. and Saha R. (2019). "An integrated framework for service quality, choice overload, customer involvement and satisfaction: Evidence from India’s non-life insurance sector", Management Decision, Vol. ahead-of-print No. ahead-of-print.DOI:10.1108/md-12-2018-1354
(ABDC-B) (Publisher: Emerald)
2019 Rejikumar G., Aswathy Asokan Ajitha, Malavika S. Nair, and Raja Sreedharan V. (2019). "Healthcare service quality: a methodology for servicescape re-design using Taguchi approach", The TQM Journal, Vol. 31 Issue: 4, pp.600-619, (ABDC-B) (Publisher: Emerald)
2019  Rejikumar G., Arunprasad P., Persis J. and Sreeraj K. M. (2019). Industry 4.0: key findings and analysis from the literature arena. Benchmarking: An International Journal, DOI: 10.1108/BIJ-09- 2018-0281 (article in press) (ABDC-B) (Publisher: Emerald)
2018  Abhijith Unnikrishnan and Rejikumar G. (2018). An exploratory study on information retention in social media platforms among Generation Y, International Journal of Internet Marketing and Advertising, 12(4), pp. 305-324 (ABDC-C) (Publisher: Inderscience)
2017  Rejikumar G. and Asokan, A. A. (2017). Information seeking behavior causing satisfaction modification intentions: An empirical study to address emerging challenges in a service context. Journal of Indian Business Research, 9(4), 304-328, (ABDC-C) (Publisher: Emerald)
2016   Rejikumar G. (2016). Antecedents of green purchase behaviour: An examination of moderating role of green wash fear. Global Business Review, 17(2), 332-350. (ABDC-C) (Publisher: Sage)
2015   Rejikumar G. (2015). An empirical study on antecedents of perceived service recovery quality in e- banking context. Journal of Internet Banking and Commerce, 20(3). (ABDC-C) (Publisher: ARRAY Development)
2013   Rejikumar G. (2013). A pre-launch exploration of customer acceptance of usage-based vehicle insurance policy. IIMB Management Review, 25(1), 19-27. (ABDC-B)(Publisher: Elsevier)
2013   Rejikumar G. (2013). Customer price sensitivity as a basis for moderation in satisfaction among mobile customers. Indian Journal of Marketing, 43(10), 33-46. (ABDC-C) (Publisher: Associated Management Consultants (P) Ltd)
2012 Rejikumar G. and Ravindran D. S. (2012). An Empirical Study on Service Quality Perceptions and Continuance Intention in Mobile Banking Context in India. Journal of Internet Banking and Commerce, 17(1), 1. (ABDC-C) (Publisher: ARRAY Development)
  SCOPUS Only Publications
2020  K. G. Sofi Dinesh and Rejikumar G. (2020). Demystifying Collaborative Consumption: A Systematic Literature Review, International Journal of Business and Globalisation (accepted)(Q4) (Publisher: Inderscience)
2019   Manimuthu A., Raja Sreedharan, Rejikumar G. and Marwaha D. (2019). A literature review on Bitcoin: Transformation of crypto currency into a global phenomenon. IEEE Engineering Management Review. doi: 10.1109/EMR.2019.2901431 (Q4) (Publisher: IEEE)
2018 Rejikumar G. and K. S. Archana (2018). Patient Centeredness in Health Care: Perspectives from an Empirical Investigation. Asian Journal of Pharmaceutical and Clinical Research, [S.l.], p. 450-456, aug. 2018. (Q2) (Publisher: Innovare Academic Sciences Pvt. Ltd.)
2018  Rejikumar G., Aswathy Asokan. A, and Gopi Kumar. V (2018). Pharmaceutical Marketing: Directions for Customer Orientation. Research J. Pharm. and Tech. 11(8): Aug 2018 (Q2) (Publisher: A & V publishers)
2017 Rejikumar G., Aswathy Asokan, A. (2017) Customer perceived determinants of online buying: A conjoint experiment. Journal of Advanced Research in Dynamical and Control Systems, 18-Special Issue, 1907-1918, (Q4) (Publisher: Institute of Advanced Scientific Research)
  SCOPUS Conferences
2019  Rejikumar G., V. Nimisha and S. V. Mohan, "An examination of customer reviews for service process innovations: A study with respect to E-travel services," 2019 11th International Conference on Advanced Computing (ICoAC), IEEE, India, 2019, pp. 152-157, DOI: 10.1109/ICoAC48765.2019.246832.
2017 Aswin Ravindran and Rejikumar G., “An Investigation on Service Quality Attributes of Indian Hotels by Text Mining”, 2017 IEEE International Conference on Computational Intelligence and Computing Research, December 2017
2020 Sonia Mathew, Ajay Jose, Rejikumar G., Dony Peter Chacko, Towards a theory of well-being in digital sports viewing behavior-A transformative service research approach, CONVERGENCE 2020,Jagdish Sheth School of Management (Formerly IFIM Business School), December 18-19, 2020
2020 Sofi Dinesh, Richa Sahay & Rejikumar G., Managing the mind in the VUCA world: Insights from Indian wisdom, International Conclave on Globalizing Indian Thought, IIMK, January 16- 18, 2020
2019 Rejikumar G. and K.G.Sofi Dinesh, The Role of Cognitive Complexity and Risk Evasiveness in Herd Behavior, 2019 AMA Summer Academic Conference at Chicago, IL on August 9-11.
2019 K.G.Sofi Dinesh and Rejikumar G., Consumer Behavior in Collaborative Consumption: Analysing the Role of Cognitive Complexity and Psychological Empowerment on Customer Value, 2019 AMA Summer Academic Conference at Chicago, IL on August 9-11.
2018 K.G.Sofi Dinesh and Rejikumar G., “Collaborative Consumption: Scope and Challenges from the Consumers’ Perspective”, International Conference on Advances in Business Management- ICABM, Symbiosis Institute of Business Management, Pune, December 2018 (Scopus)
2018 Sneha Mohandas and Rejikumar G., “Lean Sigma Deployment for Process Improvement in an OEM plant: A case study”, IEEE International Conference on Electrical, Electronics, Computers, Communication, Mechanical and Computing (EECCMC), January 2018
2013 Rejikumar G. An Empirical study on Moderating effects of Price Sensitiveness in Mobile Telecom Context” at 5th IIMA Conference on Marketing in Emerging Economies, IIMA, January 2013