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Privacy Breach Perceptions and Litigation Intentions: An Evidence from Indian E-Commerce Customers (ABDC-B)

Publication Type : Journal Article

Publisher : Elsevier

Source : IIMB Management Review (ABDC-B) (accepted), Elsevier (2020)

Url :

Campus : Kochi

School : Department of Management, School of Business

Department : Department of Management

Year : 2020

Abstract : This paper examined the formation of litigation intentions among e-commerce customers under the privacy breach due to the influence of antecedents such as vulnerability, social risk, privacy dispositions, effectiveness privacy policy, awareness of data management and moderators like privacy control beliefs, efficacy in coping and litigation complexity. A structural equation modelling analysis revealed that reasons for privacy breach perceptions are customer dispositions about privacy, anticipated vulnerability due to privacy breach, and social risk related to personal information disclosure. The control beliefs and coping skills of customers under privacy threat positively moderates litigation intentions. Similarly, the task complexity of litigation significantly reduces litigation intentions.

Cite this Research Publication : Rejikumar G, Gopikumar V, K. G. Sofi Dinesh, Aswathy Asokan-Ajitha, Ajay Jose, Privacy breach perceptions and litigation intentions: Evidence from e-commerce customers, IIMB Management Review, 2021,ISSN 0970-3896,

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