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Women Empowerment & Gender Equality

Women Empowerment · Gender Equality · Shg Enterprise

Centring women as enterprise owners, health leaders and community change agents — from the AmritaSREE SHG movement born after the 2004 Tsunami to Smart-SHGs, Soukhyam reusable pads, AMMACHI Labs vocational training and the AWESOME framework — transforming 316,200+ women across 23 states from beneficiaries into community leaders, backed by India’s first UNESCO Chair on Gender Equality and Women’s Empowerment.

316,200+

Women Beneficiaries · 23 States

13,500+

Shgs · $14.2m Support

1 Million

Soukhyam Reusable Pads Produced

604,519

C20 Gender-equality Participants

Major Initiative States

Kerala · Karnataka · Tamil Nadu · Odisha · Rajasthan · Uttar Pradesh · Himachal Pradesh · West Bengal · Bihar · Madhya Pradesh · Gujarat

THE INTEGRATED MODEL

AmritaSREE & Smart-SHG Enterprise

Digital Financial Inclusion

Women as Health & Water Leaders

Soukhyam — Menstrual Health

AMMACHI Labs Vocational Training

AWESOME Framework & Policy

FLAGSHIP INITIATIVES

Initiated after the 2004 tsunami under Amma’s guidance — 13,500+ SHGs, 250,000+ women, $14.2M in support. Smart-SHGs with mobile savings, loan tracking, UPI and online markets. Vocational training with microcredit and marketing; partnership with Glorka Wear (LA) for ethical fashion in MP & Rajasthan.

1 million reusable pads from banana-fibre agricultural waste via a hub-and-spoke village-SHG model; awareness videos in 7 languages; NITI Aayog Women Transforming India Award 2022. WE Sanitation: India’s first women assistant plumbers, masons & toilet builders — 33,802 awareness campaigns, 1,750 Water Ambassadors across 18 states & Tanzania

316,200+ women beneficiaries trained in 23 states — tailoring, plumbing, carpentry, mushroom growing, seaweed cultivation, beekeeping, beauty therapy, fabric painting, soap making and 2-wheeler repair, breaking gender stereotypes. 5,800 women & transgender individuals trained since COVID with GoI & World Bank. ShaktiCon: 5,000+ participants from 70+ countries.

TSix-dimensional framework (economic vitality, health, environment, education, society, safety). Amma chaired Civil20 India 2023 — Gender Equality Working Group engaging 604,519 participants across 73 countries, 2,625 organisations, 1,000+ policy recommendations. India’s first UNESCO Chair on Gender Equality (2016).

THE COLLABORATORS

1

Average CTC

Average CTC

Average CTC

Average CTC

Average CTC

Average CTC

Average CTC

Average CTC

Average CTC

Community capacity building

  • Smart-SHG digital literacy — mobile banking, UPI, DBT & fraud prevention; Maam Suraksha Abhiyan — menstrual hygiene, maternal nutrition & anaemia prevention.
  • Paralegal Volunteer training — legal awareness & domestic-violence support; government-scheme navigation for women farmers; WE Sanitation plumbing & masonry training.
  • WISE Water Ambassadors (India & Tanzania, 1,750 trained); gender-sensitisation curriculum for CRPF & police (50,000+ personnel); ShaktiCon & IoT workshops — women as technology co-creators.

Dynamic Early Warning, Disasteru003cbr/u003eResilience u0026 Community-Led DRR

Disaster Risk Reduction · Hydroclimatic Resilience u003cbr/u003e· Community Preparedness

A single, community-anchored ecosystem that detects, warns, responds and rebuilds — uniting real-time sensor networks, AI decision systems, hydroclimatic monitoring, ocean observatories, community preparedness and resilience hubs across India’s most hazardexposed regions. 19+ years of compassion-driven, AI-IoT-enabled multi-hazard protection.

3×

IPL World Centre
Of Excellence

300+

Sensors Live 24/7 — Ghats & Himalaya

1 M+

Beneficiaries · 14 CCRRC
Hubs · 25 States

19+ yrs

Warnings Every Monsoon
Since 2009

Full DRR cycle: before, during & after

  • Preparedness: PRA-based multi-hazard risk mapping across all 14 CCRRC villages.
  • Early Warning: AI-IoT landslide & AmritaKripa flood alerts, 3–24 hr ahead.
  • Response: 400+ AYUDH volunteers; Navy, NDRF & police coordination (2018).
  • Recovery: trauma support, PMFBY crop insurance, MGNREGS action plans.
  • Mitigation & Adaptation: tsunami-resistant housing, nature-based slope stabilisation, climate-smart cropping, livelihood diversification, SHG buffers.

CCRRC network & recognition

  • 14 hubs · 200 spokes: pre-positioned resilience centres equipped with telemedicine, digital learning & DRR infrastructure before crises strike.
  • 25 states · 2,200+ communities: 300+ active projects across health, livelihood, education, agriculture & water; 1M+ beneficiaries via hub-and-spoke.
  • NABARD Award 2012 for Rural Innovations; parliamentary appreciation for landslide research; IPL World Centre of Excellence for 3 consecutive designations.

Scale-up Opportunity

Rural Women Enterprise & Gender Equality Resilience Hubs

SHG-Bank Linkage — Smart-SHG digital finance scale-up

WSHG Capacity Building — entrepreneurship & skilling

Soukhyam reusable-pad village production hubs

Women FPO Finance — SHG agri-enterprise & value chains

JLG Promotion — women micro-enterprise credit

Maam Suraksha & menstrual-health scale-up

WISE Water Ambassador programme

AWESOME framework — evidence-based gender policy

ALIGNED WITH RURAL DEVELOPMENT MANDATE

Rural & Tribal Reach

Aspirational districts & last mile

Women & SHG-Led

13,500+ SHGs, community-owned

Scalable & Replicable

23 states with global partners

UNESCO-Backed

India’s first Chair on Gender Equality

Evidence-Based

G20 outcomes, 316,200+ beneficiaries

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