Strategic agility is widely considered to be a high priority item, both for researchers and practitioners in the field of strategy & management. This is vital to sustain competitive advantage, especially in the modern complex, hyper-competitive, dynamic and disruptive business environments. In such environments, firms continuously face several threats and opportunities from the external environment and may also have to face equally challenging situations emerging from the internal environment. This may prompt firms to quickly respond by innovating â€“ i.e. introducing new/modified products or services, establish strategic partnerships (with the ability to getting in and out of relationships quickly), improve quality, relook at cost structure & processes to reduce cost, innovate, restructure, reorganise strategies etc. The aim of this project will be to unpack the mechanisms leading to strategic agility and explore its links with innovation.
Department & Campus
Amrita School of Business, Coimbatore
Dr. Smitha Nair is a Professor in Strategy & International Business at Amrita School of Business – Coimbatore. Previously she was a faculty member at Management School, The University of Sheffield (UK) and University of East Anglia (UK). Her research interests include cross border knowledge flows in multinationals, organizational innovation & internationalization patterns of emerging market firms. She has authored/co-authored book chapters and scholarly articles in leading journals like British Journal of Management, International Business Review, Management International Review, Journal of Business Research, European Journal of Marketing and International Journal of Management Reviews. Her education includes PhD in International Business & Strategy, University of Sheffield, UK; Master of Technology from Indian Institute of Technology (Bombay) and Bachelor of Technology from National Institute of Technology (Calicut).