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Re-defining Marketing Paradigm-In Search of an Innovative Marketing Mix

Publication Type : Magazine Article

Publisher : Souvenir on SME coating Industry Conference

Source : Souvenir on SME coating Industry Conference (2013)

Campus : Kochi

School : School of Business

Center : Center for Entrepreneurship

Department : Department of Management

Verified : Yes

Year : 2013

Abstract :

Cite this Research Publication : Dr. Rejikumar G., “Re-defining Marketing Paradigm-In Search of an Innovative Marketing Mix”, Souvenir on SME coating Industry Conference, 2013.

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