Dr. Muralee Krishnan C. currently serves as Associate Professor at School of Business, Amrita Vishwa Vidyapeetham, Coimbatore Campus.


  • FPM (Fellow Programme in Management), XLRI Jamshedpur, Economics, 2018
  • MBA, Regional Engineering College (NIT Trichy), Bharathidasan University, 2007
  • M.E (Instrumentation Engineering), SGGS Institute of Engineering and Technology, 1993
  • B.Tech (Electronics & Communication Engg), T.K.M College of Engineering, University of Kerala, 1989

Academic Appointments

  • Associate Professor, Amrita School of Business, Amrita Vishwa Vidyapeetham, Jan 2019 - present
  • Professor, Jyothi Engineering College, APJ Abdul Kalam Technological University, 2008 – 2018

Industry Experience

  • Head- Business Development, ICSA India Limited , 2007- 2008
  • Managing Director, em.Planet Technologies Private Ltd, 1999 - 2007


Publication Type: Journal Article

Year of Publication Title


Muralee Krishnan C. and Gupta, S., “Political Pricing of Electricity – Can it go with Universal Service Provision?”, Energy Policy, vol. 116, pp. 373 - 381, 2018.[Abstract]

Political parties in India are known to use electricity prices as a tool to secure a win in the democratic election process. This article examines the setting of electricity prices from a political economy perspective. Citizens differ in their willingness to pay for electricity, and the consumer surplus and electoral uncertainty seem to influence their choices while exercising their franchise. To win, political parties must receive a majority of votes, and a party in power may try to achieve this by choosing to ignore a consumer group, either by charging a price higher than their willingness to pay or by choosing to satisfy them by charging a lower price. Two theoretical models are proposed: the first model computes the possible prices when common (perfectly correlated) electoral shocks are anticipated, while the second model computes the possible prices for independent and identically distributed electoral shocks. We test these models with available data on willingness to pay and electricity price for Agricultural, Domestic, and Industrial consumers in an Indian State by generating prices that would be charged to each of these types of consumers to maximize the chances of re-election. Actual prices seem to confirm the second model more than the first.

More »»


Muralee Krishnan C. and Gupt, S., “Evolution of Electricity Tariff in India”, Economic and Political Weekly, vol. 52, no. 19, pp. 101-108, 2017.

Ongoing Research

  • Study of policy innovation diffusion in energy sector using methods of qualitative enquiry
  • Exploring influence of political competition on energy prices using Game Theoretic modeling.
  • Microeconomic reforms and Environmental sustainability issues.
  • Funding of electricity distribution network loss reduction (commercial) and managing political opposition.


  • Electricity Prices in Kerala- Moving away from Ramsey prices – Energy Secure India : Options and strategies – INGCORE 14-15 Dec 2012
  • Political pricing of Electricity- Can it go with universal service provision – Papers in Public Policy Conference (PPEP) at National Institute of Public Policy and Finance (NIPFP) 23-24 March 2017
  • Political Pricing of Electricity, XII International Conference on Public Policy and Management at Indian Institute of Management, Bangalore 2017.

Invited Presentations

  • Training on Advanced Management Practices and Technology Management - Fluid Control Research Institute, Palakkad 2012, 2013 and 2014


  • Sadh-guru Award – Student rated best teacher award for the year 2013-14 from the University of Calicut.

Teaching Experience (MBA and Undergraduate)

  • Environmental Management and Sustainable Development
  • Microeconomics
  • Research Methodology
  • Entrepreneurship

Professional Affiliations

  • Indian Society for Technical Education (ISTE)
  • International Association for Energy Economics (IAEE)
  • Global Association for Risk Professionals (GARP)
  • Professional Risk Managers’ International Association (PRMIA)
  • Palakkad Management Association (affiliated to All India Management Association AIMA)

Service Activities

  • Reviewer: Energy Policy, Energy Journal