The School of Business (ASB), Amrita Vishwa Vidyapeetham, Kochi campus, celebrated “Prana- A Day with Special Children” at the Kochi Municipal Corporation Town Hall, on February 20, 2019. More than 200 people assembled at the event which was a Corporate Social Responsibility (CSR) initiative of ASB, Kochi, and also a precursor to the 8th edition of Asthra, the flagship event of ASB. It aimed at creating some special memories in the lives of some extremely talented children confined by their physical disabilities.

A rapidly changing world consumed by individualism and self-confinement is badly in need of humanitarian succour. This was the aim of Prana which infused light and joy into the lives of a few specially abled children. ASB Kochi took an initiative to contribute back to the society by creating a platform for the differently-abled to showcase their talents and their craft.

The program began with the lighting of the lamp by Sampoojya Swami Purnamritananda Puri (General Secretary, Mata Amritanandamayi Math) along with other dignitaries. The inauguration ceremony proceeded with the opening address by Mr. P. M. Harris, Chairman, Standing Committee for Works, Kochi Municipal Corporation.

In his address, Mr. P. M. Harris stressed the idea of not to give anyone charity, but to give them a life of dignity. The students of Snehanilayam and Amrita School of Business jointly performed various cultural activities. A colourful Chavittu Nadakam and a scintillating dance was performed by specially abled students of Snehanilayam Special School. The cultural programs proceeded with inclusion of other cultural events which included a group song and a Chenda Melam adding a festive zest to the atmosphere.

Cochin Shipyard supported ASB’s efforts by providing 15 wheelchairs, 10 walking sticks and a stretcher to the needy which was felicitated by cine actor Bala. Mr. Sambath, Assistant General Manager, Corporate Social Responsibility, Cochin Shipyard and Prof. N. R. Menon, Visiting Faculty, ASB Kochi, were also among the dignitaries present on the dais.

The students of ASB also sold products made by the differently abled children to the public thereby earning a revenue for them.

Prana was conducted as a precursor to Asthra, the flagship event of ASB, Kochi. Asthra, which has entered into its 8th edition this year, and is themed as an International Symposium titled “Managing Business in a VUCA World”. Asthra is scheduled to be held on March 8, 2019, at the Amrita Institute of Medical Sciences, Kochi campus. It will bring together leading researchers, corporate practitioners, and other subject matter experts on a single platform.

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