Journal Papers

amrita-school-of-communication-ascom-research

  1. Sudha Venkataswamy, Digital Access and Inequality among Primary School Children in Rural Coimbatore, Media Watch, Vol. 6, No. 1, Pp. 103 - 123, 2015.
  2. S. Venkataswamy, A normative theory of the information society, Information, Communication & Society, vol. 17, pp. 1049–1051, 2014.
  3. S. Venkataswamy, Children in the online world: Risk, regulation, Media International Australia, no. 151, 2014
  4. S. Venkataswamy, Book Review: Media and Digital Literacies in Secondary School, 2013
  5. S. Venkataswamy, Book Review of The Oxford Handbook of Internet Studies by William H Dutton, International Journal of Communication, vol. 7, pp. 2724-2726, 2013.
  6. Dr. Kalyani Suresh, Social Media Participatory Cultures-A Study Of The Dynamics Between User Personality And Facebook Use, International Journal of Current Research, Vol. 5, No. 4, Pp. 925 - 930, April 2013.
  7. Thilaka and Dr. V. Natarajan, The Dynamics of Online Readers Comments and the Online Media – A Content Analysis, International Journal of Information Technology and Computer Science, Vol. 6, Pp. 115 - 122, November / December 2012.
  8. A. Balasubramanian and Govindaraju, P., Institutional preparedness for e-governance in Indian Affiliating Universities–A Study on Teaching Faculties perspective, International Journal of Information Technology & Computer Science ( IJITCS ) , vol. 6, pp. 42-46, 2012.
  9. K. Suresh and Ramakrishnan, C., Twittering Public Sentiments: A Predictive Analysis of Pre-Poll Twitter Popularity of Prime Ministerial Candidates for the Indian Elections 2014, Media watch, vol. 6, pp. 238-254, 2015
  10. A. Balasubramanian and B.G, J. Balu, Tribal Language and Community Radio: A Case study on “Radio Mattoli” Wayanad, Kerala, Online Journal of Communication and Media Technologies, pp. 160-170, 2015.
  11. D. Ramdas and Balasubramanian, A., Health Awareness and Youth: A Study on the Impact of Visual and Caption in the Cigarette Packets on Youth, Procedia-Social and Behavioral Sciences, vol. 155, pp. 260–264, 2014
     

Conference Papers

  1. S. Venkataswamy, Growing Up in the Digital Landscape: The Digital Natives of Tamil Nadu, in 21st AMIC Annual International Conference on “Forty Yeas of Media & Communication in Asia: Retrospect, Introspect & Prospects, Shah Alam, Malaysia, 2012
  2. S. Venkataswamy, Transcending Gender-Advertising Fairness Cream for Indian Men, in 20th AMIC Annual International Conference on "Taking Stock of Media and Communication Studies: The Challenges and Opportunities of Globalisation, New Media and the Rise of Asia, Hyderabad, India, 2011.
  3. S. Venkataswamy, Managing the Indian MBA Brand: The Challenging Future, in 19th AIMS National Convention, Indian Institute of Management, Kolkata, 2007.
  4. S. Venkataswamy, Impact of New Media on the Everyday Lives of Children in India, in 15th AMIC Annual International Conference on "Media in Asia, Aspirations, Choices & Realities, Penang, Malaysia, 2006.
  5. Dr. Kalyani Suresh, Chitra Ramakrishnan presented a paper titled Online twitter'ing' sentiments: A study of pre-poll tweets for predictive analysis of public sentiment in International Association for Media and Communication Research (IAMCR) conference, Hyderabad during July 15 - 19, 2014.
  6. J. Sreekumar and Balasubramanian, A presented a paper titled An analysis of the siblings bond in the Iranian movie "Children of Heaven" in the International Conference on Arts and Humanities at Colombo, Srilanka during April 2 - 3, 2014.
  7. A. Balasubramanian and Ramdas, D., Health Awareness and Youth: A Study on the Impact of Visual and Caption on the Cigarette Packets on Youth., in International Conference on Communication and Media 2014(i-come'14) , Holiday Villa Beach Resort and Spa, Langkawi, 2014
  8. J. Sreekumar, Media representation of Sachin Tendulkar's retirement: A comparison of newspaper editorials, in International Association for Media and Communication Research Conference IAMCR 2014, Hyderabad, 2014
  9. S. Chowdhury, Films that voice the Voice of the Weak, in Two-day National Seminar on Media and the Marginalised, Central University of Mizoram, 2015.
  10. S. Chowdhury, The concept of Class & Caste in the 'Media Society, in International Conference Media in Transformation: Exploring Role of ICT, Innovative Communications, And New Media , Colombo, Srilanka, 2014
  11. S. Chowdhury,Internet is No More an Elitist Form of Mass Communication, in National Seminar on Journalistic Role, Surendranath College, Kolkata, 2012.
  12. S. Chowdhury, Who creates and controls the path to Public Mind, in International Conference on Diversity & Plurality of Media , M.C. National University of Journalism, Madhya Pradesh, 2011.
  13. J. Balu B.G and Balasubramanian, A., Tribal Language and Community Radio: A Case Study on Radio Mattoli Wayanad, Kerala, India, in International Conference on Communication, Media, Technology and Design (ICCMTD – 2015), Dubai, United Arab Emirates., 2015, pp. 160-170.
  14. R. Ariharasutha and Balasubramanian, A.,A study on Gender Bias in words in Tamil News papers: Feministic Approach, in International Conference on Elements of Arts and Human in Tamil Literature,, 2015.
  15. A. Balasubramanian, A study on the Impact of Google search on the reading habits of Academicians, in Global Congress on Computing and Media Technologies (GCMT-2015) , Sathyabama University, Chennai in association with Aisa Pacific University, Malaysia, 2015.
  16. A. Balasubramanian, A Study on social impact of internet on students of state universities, in The Asian Conference on Media and Communication, IAFOR, Tamil Nadu, India, 2013.
  17. A. Balasubramanian and B, V., Power cut and Advertisement Strategy, in Tamil Science Congress., 2012.
  18. A. Balasubramanian, A Study of Institutional Preparedness for e-governance in Indian affiliating universities – University student’s perspective, in National Conference on Grassroots Communication for Development, Manonmaniam Sundaranar University, Tamil Nadu, India , 2011.
  19. A. Balasubramanian, ICT and Women Empowerment in Nellai District, in International Conference on ICT and Women Empowerment, Manonmaniam Sundarnar University, Tamil Nadu, India and AMIC, Singapore , 2009.
  20. A. Balasubramanian, Institutional preparedness for e-governance in Indian Affiliating Universities - A study on Teaching Faculty Perspective, in International conference on Information Technology, E-Government and Application , Abu Dhabi, UAE, 2012.
     

Book Chapters

  1. S. Venkataswamy, Global Branding, in B.Sujata (Ed.) Going Global: Challenges and Experiences, First Edition., Hyderabad: IUP, 2006, pp. 48-55.
  2. S. Chowdhury, Media Trials: Contradiction to Media Ethics?, in Media Ethics: Reality or Myth? A Collection of Essays, vol. 1, Visva Bharati University Publishers, 2015, pp. 6–14
  3. S. Chowdhury, New Media is part of the Hoi Polloi, in Issues of Communication, Development and Society, New Delhi: Kanishka Publishers, 2013.
  4. S. Chowdhury, The Fifth Estate, in Issues of Journalistic Ethics and Freedom in the Contemporary Age of Digital Media, Kolkata, India: Subarnarekha and Journalism Congress, Calcutta University, 2012
     

Magazine Article

S. Venkataswamy, Global Branding(Article), Marketing MasterMind, pp. 32-36, 2004.
 

Conference Proceedings

A. Anil and Ramakrishnan, C., Games as nonliterary narratives: A temporal view of Aarseth's ontic dimensions, International Conference on Advances in Computing, Communications and Informatics (ICACCI), 2015 . IEEE, pp. 1667-1671, 2015