Publication Type : Journal Article
Publisher : International Journal of Scientific & Engineering Research
Source : International Journal of Scientific & Engineering Research, Volume 8, Issue 7, p.800-805 (2017)
Keywords : Impact, Irula Tribes, Nilgiri District, Soap Operas, Television viewing, Tribal Women
Campus : Coimbatore
School : Dept. of Mass Communication, School of Engineering
Center : Electronics Communication and Instrumentation Forum (ECIF)
Department : Communication
Year : 2017
Abstract : Irulas are a unique ethnic community living in the Nilgiri district mostly confined to the forest. This provided the backdrop for the study to ascertain the influence of soap operas in their lives. Several anthropological and ethnographic studies have advocated that TV is the main source of medium through which families get knowledge about life outside their settlement. A survey of 120 Irula women was conducted in the bokkapuram area in the Nilgiris. The demographics under seven heads were analysed on their influence of the soaps. They spend a surprisingly significant amount of time with television watching soaps. The effect is yet to be fully documented. This study concludes that, these tribal women are not aware of the impact of soaps in their lives that act as a psychological trap.
Cite this Research Publication : Dileep Raj and Dr. Balasubramanian A., “A Study on the impact of Soap Operas among Irula Tribal women in Bokkapuram, Gudular, Nilgiri District, Tamil Nadu”, International Journal of Scientific & Engineering Research, vol. 8, no. 7, pp. 800-805, 2017.