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Dr. Payel Das

Assistant Professor, Department of Mass Communication, Coimbatore

Qualification: Ph.D
d_payel@cb.amrita.edu

Bio

Dr. Payel Das is currently an Assistant Professor in the Department of Mass Communication, Amrita Vishwa Vidyapeetham, Coimbatore. She is a doctorate and NET qualified faculty. She has a Masters in Mass Communication and MBA Marketing. She is also a recipient of ICSSR Post-Doctoral Fellowship, New Delhi.

Her areas of Interest are Fandom, New Media & Branding, Media Culture Society, Public Relations, Corporate Communications, Gender studies and Development Communication.

 

Edited Book

  • Das, P., Pandey, G.P., &Joshi, C. (2014). Media and Women: Emerging Perspectives (ed.). ISBN-978-93-80966-35-9, Sunrise Publications, New Delhi.

Reviewed Book 

  • Das, P. (2014). ‘An Appraisal: Press in the North-east’, Book Review, Pandey, G.P. (2013) ‘Press in the North East’, Communication Today, Vol.16, No.2, April-June, 2014 issue in pp. 151-154: ISSN No: 0975-217X.

Papers Presented in Seminars/Conferences/ Workshops/ Training Programs

  1. December 22-24, 2016. ‘Exploring the Influence of Social Media on Brand Equity and Brand Evangelism of Young Consumers’ in a Three Day4th International Marketing Conference, MARCON, organized by Indian Institute of Management, Calcutta.
  2. October 6-7, 2016. ‘Fan No. 1: A Study of Celebrity Fandom in India’ in a Two Day ‘International Conference on Media and Communication: Prospects and Challenges (ICMAC-2016), Organized by Symbiosis Institute of Media and Communication – PG, Lavale, Pune.
  3. October 6-7, 2016. ‘An (R)evolution of the ‘app’-ealing side of News Consumption’, in a Two Day ‘International Conference on Media and Communication: Prospects and Challenges (ICMAC-2016), Organized by Symbiosis Institute of Media and Communication – PG, Lavale, Pune
  4. March 11-12, 2015. ‘Media Advocacy and Human Rights’ in a Two Day International Seminar sponsored by Indian Council of Social science Research, New Delhi on “Media and Human Rights: Problems and Prospects” organized by the Department of Mass Communication Studies, Assam University Silchar, Assam.
  5. March 15-16, 2013. ‘Media and its role in Education from Feminist Perspective’ in a Two Day National Conference sponsored by Indian Council of Social Science Research, New Delhi on “Media and Women: Different Emerging Perspectives in the Way of Development” organized by the School of Communication Studies and Creative Arts, Assam University Silchar, Assam.
  6. June 28-30, 2012. ‘Media and its Content in the Role of Women Empowerment and Education from Feminist Perspective’, in a Three Day National Seminar on “Issues of Content & Technology in Contemporary Media-ICT CM” organised by College of Journalism and Mass Communication, TeerthankarMahaveer University, Moradabad.
  7. March 26- 28, 2012. ‘Effectiveness of Health Awareness among the Daily Paid Women Workers: A case Study in the Cachar District of Assam’ in a UGC sponsored National Seminar on “Why Development Matters: Capture better the complexity of Human Life” at Ananda Chandra College of Commerce, Jalpaiguri, West Bengal.
  8. March 14-15, 2012. ‘Impact of Mass Media on Health Awareness among the Rural Agricultural Women: A Case Study in the Sonabarighat and Mashimpur village of Cachar, Assam’ in a UGC sponsored National Seminar on “Development Constraints in North East India”, Govt. J. Buana College, Lunglei, Mizoram.
  9. Feb, 2011. ‘Empowering People through access to information and Knowledge’ in a Two Day National seminar on “Collection Development in Academic, Public and Special Libraries and Information Centers in Digital Era with special reference to North East India” sponsored by Ministry of Culture, jointly organised by Department of Library and Information Science, Assam University Silchar and Central Reference Library, Ministry of Culture, Govt. of India, Kolkata.
  10. February 17- 18, 2011. ‘Bihu: Its changing trends and Sustainability’ in a National Seminar on Folk Media and Sustainable Development in the North-East organized by the Gandhi Smriti and DarshanSamiti, New Delhiand Gurudev Rabindranath Tagore Foundation, New Delhi.
  11. June 20, 2010. ‘Role of Media in Curbing Naxalism’ In a National Seminar on “Media and Naxalism” organised by All India Journalist Association.

Participation 

  1. 2011: Participated and acted in more than 90 rural awareness programme as ‘Aasha’ in National Rural Health Mission (NHRM) rural awareness campaign of ‘Mamoni’ and ‘Aasha’ scheme awareness and benefit for under the banner of Bhabikaal, an active Theatre Production House of Silchar, Cachar District of Assam in different places of Cachar.
  2. 2011: Participated as an active member in Children’s workshop organized by National School of Drama (NSD) in collaboration with Bhabikaal.
  3. 2011 (July): Acted for a big budget theatre production “Monosa- the Struggle for Recognition” and played the Title Character ‘Monosa’, telecasted at North East Doordarshan.
  4. 2010: Wrote editorials in The Sentinel newspaper.
Publications

Journal Article

Year : 2017

Holistic Industry Interaction (Focusing on Industry – Academia Linkage)

Publisher : Enhancing B-School Competitiveness. InSinghvi, S.R. and Agnihotri, A. (Ed.).

Year : 2016

Corporate social responsibility and its impact on consumer behaviour – a consumer’s perspective

Publisher : International Journal of Sustainable Society

Year : 2015

Mass Media Exposure and Gender Awareness: A Study on the Post Graduate Students

Publisher : The International Journal Of Humanities Social Studies (IJHSS)

Year : 2014

A Comparative Study on the Coverage of Women Issues in Meghalaya

Publisher : International Journal of Experimentation and Innovation in Education (IJEIE)

Year : 2013

Media and its Role in Education and Women Empowerment

Publisher : Satpathy, Chandra, K. and Biswas, Behari, N. (ed) Vistas of Education

Year : 2012

Media and its Content in the Role of Women Empowerment and Education from Feminist Perspective

Publisher : Issues of Communication Development and Society

Year : 2012

Effectiveness of Health Awareness among the Daily Paid Women Workers: A case Study in the Cachar District of Assam

Publisher : International Journal of Human Development and Sustainabilit

Year : 2011

Education, Media and Women Empowerment from Feminist Perspective

Publisher : University News Journal

Year : 2011

Different Feminist Perspective and the Role of Media: An Overview

Publisher : International Journal of Communication Development

Year : 2011

Patterns of Social Advertising in Print Media

Publisher : Communication Today

Conference Proceedings

Year : 2016

Exploring the Influence of Social Media on Brand Equity and Brand Evangelism of Young Consumers

Publisher : 4th International Marketing Conference, IIM Calcutta

Book Chapter

Year : 2018

Does Social Media Enhance Brand Fandom?: An Empirical Exploration

Publisher : Optimizing Millennial Consumer Engagement With Mood Analysis

Year : 2018

Evaluation of Celebrity Endorsements on Consumer Perception and Brand Equity in Indian Market

Publisher : Holistic Approaches to Brand Culture and Communication Across Industries

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