Back close
Admissions

Evaluating the influence of social media on brand sacralization: An empirical study among young online consumers

Publication Type : Journal Article

Source : South Asian Journal of Global Business Research

Campus : Amaravati

School : School of Business

Year : 2016

Abstract :

Cite this Research Publication : Payel Das, Santanu Mandal,Evaluating the influence of social media on brand sacralization: An empirical study among young online consumers,South Asian Journal of Global Business Research,

Admissions Apply Now