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Wine Tourism through the lens of online reviews

Publication Type : Journal Article

Publisher : Scopus, ABDC-C

Source : Journal of Foodservice Business Research

Url :

School : School of Business

Year : 2021

Abstract : This study examines the dimensions of wine-experienscape that influence customer satisfaction. Using the framework of experienscape, the dimensions for wine tourism was explored. The data was collected from TripAdvisor for Indian wineries. Results indicate that the Sensory dimension and Natural dimension of wine-experienscape increase the likelihood of customer satisfaction. The results are seen to vary with reviewer heterogeneity. The results have managerial and theoretical implications.

Cite this Research Publication : Gunasekar, S., Das, P., Dixit, S., Mehta, S. & Mandal, S. (2021). Wine Tourism through the lens of online reviews. Journal of Foodservice Business Research. Taylor & Francis. ISSN-15378039.

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