Year : 2026
Driving Change: Analyzing Visual Advertisements of Tata EV Cars Through Archetypal Branding Through Sustainable Advertising
Cite this Research Publication : B. Gokul, Arumugam Balasubramanian, Driving Change: Analyzing Visual Advertisements of Tata EV Cars Through Archetypal Branding Through Sustainable Advertising, Smart Innovation, Systems and Technologies, Springer Nature Switzerland, 2026, https://doi.org/10.1007/978-3-032-12999-4_47
Publisher : Springer Nature Switzerland
Year : 2025
Exploring and Understanding of Social Dynamics in Peer Networks
Cite this Research Publication : S. Arumugam, A. Balasubramanian, B. Dhivyalakshumi, B. Vasanthi, Exploring and Understanding of Social Dynamics in Peer Networks, Smart Innovation, Systems and Technologies, Springer Nature Singapore, 2025, https://doi.org/10.1007/978-981-96-1206-2_43
Publisher : Springer Nature Singapore
Year : 2025
Investigating Media Content: A Comparison of the National and Regional Print Media Coverage of the Manipur Violence in India
Cite this Research Publication : Malavika Malavika, Arumugam Balasubramanian, Investigating Media Content: A Comparison of the National and Regional Print Media Coverage of the Manipur Violence in India, Atlantis Highlights in Social Sciences, Education and Humanities, Atlantis Press International BV, 2025, https://doi.org/10.2991/978-94-6463-756-4_18
Publisher : Atlantis Press International BV
Year : 2025
A Weighted Graph Model for Analyzing the Communications between Characters in Movies
Cite this Research Publication : Kaleeswaran Pragadeesh, Arumugam Balasubramanian, Subramanian Arumugam, A Weighted Graph Model for Analyzing the Communications between Characters in Movies, Atlantis Highlights in Social Sciences, Education and Humanities, Atlantis Press International BV, 2025, https://doi.org/10.2991/978-94-6463-756-4_22
Publisher : Atlantis Press International BV
Year : 2025
Probing the impact of the COVID-19 pandemic on government high school students, Nellore, India
Cite this Research Publication : Rajalakshmi Sulur Anbalagan, Sreshta Gudugunta Lakshmi, Chudalai Sankali Sowndaram, Balasubramanian Arumugam, Probing the impact of the COVID-19 pandemic on government high school students, Nellore, India, Frontiers in Education, Frontiers Media SA, 2025, https://doi.org/10.3389/feduc.2025.1442878
Publisher : Frontiers Media SA
Year : 2025
Physicians’ Attitudes Toward E-Prescription in Kerala: Facilitators, Barriers, and Insights
Cite this Research Publication : P. S. Saranya, A. Balasubramanian, Physicians’ Attitudes Toward E-Prescription in Kerala: Facilitators, Barriers, and Insights, Lecture Notes in Networks and Systems, Springer Nature Singapore, 2025, https://doi.org/10.1007/978-981-96-1744-9_36
Publisher : Springer Nature Singapore
Year : 2023
Promoting Network Connectivity in a Textile Showroom
Cite this Research Publication : A. Balasubramanian, V. Sanmathi, J. Kavya, R. Amarnath, Promoting Network Connectivity in a Textile Showroom, Smart Innovation, Systems and Technologies, Springer Nature Singapore, 2023, https://doi.org/10.1007/978-981-19-7447-2_56
Publisher : Springer Nature Singapore
Year : 2017
Carl Jung’s Archetypes in Malayalam Film: A Case Study on The Film ‘Urumi’
Cite this Research Publication : S. vargesh and Dr. Balasubramanian A., “Carl Jung’s Archetypes in Malayalam Film: A Case Study on The Film ‘Urumi’”, in SHS Web of Conferences: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 2017.
Publisher : SHS Web of Conferences: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16
Year : 2017
Carl Jung’s Archetypes in Malayalam Film: A Case Study on The Film ‘Urumi
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Publisher : An International Communication Association Regional Conference
Year : 2017
The Practice of Traditional Rituals in Naga Aradhana (Snake worship): A Case study on Aadimoolam Vetticode Sree Nagarajaswami Temple in Kerala, India
Cite this Research Publication : D. das and Dr. Balasubramanian A., “The Practice of Traditional Rituals in Naga Aradhana (Snake worship): A Case study on Aadimoolam Vetticode Sree Nagarajaswami Temple in Kerala, India”, in SHS Web of Conferences: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 2017.
Publisher : SHS Web of Conferences: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)
Year : 2016
E-Reading Vs. Reading Habits for the Academic Purpose among Coimbatore University Students – A Case Study
Cite this Research Publication : G. S. Manikandan and Dr. Balasubramanian A., “E-Reading Vs. Reading Habits for the Academic Purpose among Coimbatore University Students – A Case Study”, in International Conference on Media and Visual Literacy (Exploring Skills and Developments among youth), 2016.
Publisher : International Conference on Media and Visual Literacy
Year : 2016
A Study of the Impact of Tuition centres on the 10th and 12th standard students in Coimbatore
Cite this Research Publication : A. Joseph Chettupuzha, Aromal, S. P., Krishnan, S. R., Manson, P., Sidharthan,, and Dr. Balasubramanian A., “A Study of the Impact of Tuition centres on the 10th and 12th standard students in Coimbatore”, in International Conference on Media and Visual Literacy (Exploring Skills and Developments among youth), 2016.
Publisher : International Conference on Media and Visual Literacy
Year : 2015
A study on Gender Bias in words in Tamil News papers: Feministic Approach
Cite this Research Publication : R. Ariharasutha and Dr. Balasubramanian A., “A study on Gender Bias in words in Tamil News papers: Feministic Approach”, in International Conference on Elements of Arts and Human in Tamil Literature,, 2015.
Publisher : International Conference on Elements of Arts and Human in Tamil Literature,
Year : 2014
Health Awareness and Youth: A Study on the Impact of Visual and Caption on the Cigarette Packets on Youth.
Cite this Research Publication : Dr. Balasubramanian A., “Health Awareness and Youth: A Study on the Impact of Visual and Caption on the Cigarette Packets on Youth.”, in International Conference on Communication and Media 2014(i-come'14) , Holiday Villa Beach Resort and Spa, Langkawi, 2014.
Publisher : International Conference on Communication and Media 2014(i-come'14)
Year : 2014
An analysis of the siblings bond in the Iranian movie ‘Children of Heaven’
Cite this Research Publication : J. Sreekumar and Dr. Balasubramanian A., “An analysis of the siblings bond in the Iranian movie 'Children of Heaven'”, in International Conference on Arts and Humanities ICOAH-2014, Colombo, Sri Lanka, 2014.
Publisher : International Conference on Arts and Humanities ICOAH-2014
Year : 2013
A Study on social impact of internet on students of state universities in Tamil Nadu, India
Cite this Research Publication : Dr. Balasubramanian A., “A Study on social impact of internet on students of state universities in Tamil Nadu, India”, in The Asian Conference on Media and Communication, IAFOR, Tamil Nadu, India, 2013.
Publisher : The Asian Conference on Media and Communication
Year : 2013
A Study on social impact of internet on students of state universities
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Publisher : The Asian Conference on Media and Communication, IAFOR
Year : 2012
Institutional preparedness for e-governance in Indian Affiliating Universities – A study on Teaching Faculty Perspective
Cite this Research Publication : Dr. Balasubramanian A., “Institutional preparedness for e-governance in Indian Affiliating Universities - A study on Teaching Faculty Perspective”, in International conference on Information Technology, E-Government and Application , Abu Dhabi, UAE, 2012.
Publisher : E-Government and Application
Year : 2011
A Study of Institutional Preparedness for e-governance in Indian affiliating universities – University student’s perspective
Cite this Research Publication : Dr. Balasubramanian A., “A Study of Institutional Preparedness for e-governance in Indian affiliating universities – University student’s perspective”, in National Conference on Grassroots Communication for Development, Manonmaniam Sundaranar University, Tamil Nadu, India , 2011.
Publisher : Manonmaniam Sundaranar University
Year : 2009
ICT and Women Empowerment in Nellai District
Cite this Research Publication : Dr. Balasubramanian A., “ICT and Women Empowerment in Nellai District”, in International Conference on ICT and Women Empowerment, Manonmaniam Sundarnar University, Tamil Nadu, India and AMIC, Singapore , 2009.
Publisher : Manonmaniam Sundarnar University