Course

OPEN ELECTIVES-UG (Arts , Humanities and Commerce)

Unit 1

Introduction to Event Management and Communication – Defining events, Types of events, Event Team, Principles of event Management, SWOT Analysis, Introduction to communication – principles, forms and objectives of communication, barriers to effective communication, types and techniques of effective communication. The cross-cultural dimensions of business communication. Business and social etiquette.

Unit 2

Event Planning, Team Management and Group communication – Event Planning – Creativity, Taking a brief, Timelines and budgeting, Event Calendar, Creation of Check list, Group communication – importance, meetings, group discussions. Video conferencing. Reporting an event – types of business reports – format, choice of vocabulary, coherence and cohesion.

Unit 3

Marketing of Events and presentation- The Need for Marketing, Event Promotion, Tools of Promotion – Advertising, Public Relations, Media kit, Direct Marketing, Word of Mouth, Hospitality, Websites, The Promotion Schedule, Planning a Promotion Campaign for an Event. Event

Sponsorship, Event Organizer, Event Partners, Event Associates, sponsorships. Techniques of Presentation.

Unit 4

Business Communication and propaganda – Understanding Business Communication – types and techniques – PR strategies – methods of propaganda – use of media (print and electronic) – use of celebrities.

Unit 5

Writing press releases and reports – Define Press Release – features of press release – need for press release and reports – drafting press release and report for an event – media relations for business promotion

Course Objectives:

To introduce the students to the techniques of business communication. To inculcate the skills of event management.

Course Outcomes:

CO1: Describe Business communication and Event Management.

CO2: Apply the principles of event management.

CO3: Demonstrate the use of various media tools to manage events.

CO4: Develop the ability to communicate effectively in business situations.

CO – PO MAPPING:

Evaluation Pattern:

REFERENCE BOOKS:

1. Devesh Kishore, Ganga Sagar Singh – Event Management: A Blooming Industry and an Eventful Career – Har-Anand Publications
2. Swarup Goyal – Event Management – Adhyayan Publishers

SUGGESTED READING:

1. Savita Mohan – Event Management and Public Relations – Enkay Publishing House
2. Semenik – Promotion and IMC –
3. Hory Sankar Mukerjee – Business Communication: Connecting at Work
4. Bryan a Graner: HBR Guide to Better Business Writing- 2013
5. Lesiler & Flat lay – Basic Business communication – McGraw
6. Savita Mohan – Event Management and Public Relations – Enkay Publishing
7. Steve Mandel – Effective Presentation Skills: A Practical Guide for Better Speaking
8. Devesh Kishore, Ganga Sagar Singh – Event Management: A Booming Industry and an Eventful Career – Har-anand Publications
9. Swarup Goyal – Event Management – Adhyayan Publisher
10. Savita Mohan – Event Management and Public Relations – Enkay Publishing
11. Anton Shone, Bryn Parry – Successful Event Management – A Practical Handbook
12. July Allen – Event Planning – The ultimate guide – Wiley
13. J. Sebellin Ross – Public Relations – Kindle edition