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AVSAR Sankalp

Dept/Center/Lab: AMMACHI Labs- Amrita Multi Modal Applications Using Computer & Human Interaction

Project Incharge:Dr. Bhavani Rao R.
AVSAR Sankalp

Project Title:
SANKALP Project: Skills Training for Independent Lives
Dept./ Centre/ Lab
AMMACHI Labs
Project Incharge(s):
Principal Investigator: Dr.Bhavani Rao, Director-AMMACHI Labs
Co-Principal Investigator: Bri. Karunyamrita Chaitanya, Srividya Sheshadri
Dates:
April – 1, 2022
Funding Agency:
Ministry of Skill Development and Entrepreneurship (MSDE), Government of India

Background

Nearly 20 years ago, the 2004 Indian Ocean Earthquake and Tsunami destroyed homes, shattered lives and ruined livelihoods. As one of the many responses to the crisis, Amma and the MA Math started the AmritaSREE program, a community-based Self-Help Groups initiative, to help the women impacted rebuild their lives. Three years ago, the Covid pandemic struck. While the Tsunami locked us out, the Covid pandemic locked us in. Memories of its trail of loss are still fresh in our minds. The pandemic hit hard rural women and transgender individuals in India. Apart from the tragic health impacts, job opportunities dwindled, pushing them further into economic uncertainty. The transgender community, already marginalized, faced heightened discrimination, making it even harder to secure employment or access social services. To help them bide the storm, Amma supported over 250,000 women through the pandemic by providing cash support, food and clothing, and ration supplies, twice a year. It was Amma’s desire to build resilience and preparedness in these communities, addressing the challenges revealed by Covid, to strengthen the women’s Self-Help Group structures through diversification of livelihoods. Under her guidance and as part of an initiative led by the Government of India’s Ministry of Skill Development and Entrepreneurship, called “Avsar SANKALP – Skill Acquisition and Knowledge Awareness for Livelihood Promotion,” Amrita University provided vocational training to 4,500 women and transgender individuals.

Amrita’s Center for Women’s Empowerment and Gender Equality’s study on SHGs during COVID

Amrita Vishwa Vidyapeetham’s implementation of SANKALP was designed based on a study conducted by its Center for Women’s Empowerment and Gender Equality. During the height of the COVID pandemic, the Center initiated a comprehensive study to explore the impact of the nationwide lockdown on self-help groups (or SHGs). This study shed light on the plight of thousands of SHGs that came to a halt due to the inability to convene regularly and carry out their income generating activities. In response to these multifaceted challenges, the centre designed and implemented a comprehensive intervention approach that served as the backbone of Amrita’s delivery of the Sankalp initiative.

Amrita Overall Approach and States of Implementation

Amrita Vishwa Vidyapeetham’s SHG recovery model offers an enriched blend of vocational education and training designed to empower groups and individuals not only economically, but also socially and psychologically. It integrates vital components such as life enrichment education, entrepreneurship development, digital literacy, SHG leadership, and governance. This approach aims to rejuvenate and strengthen existing SHGs, and initiate new groups by preparing individuals for collective enterprises. Amrita University, guided by over a decade of experience in skill development for rural communities, took this Sankalp program to six states in India – Kerala, Tamil Nadu, Odisha, Haryana, Delhi, and Uttar Pradesh.

Courses Offered

Empowering Lives

Methodology

Examples of LEE in the Community

SMART SHG Component

Remote Monitoring Methods (App)

Starting Businesses and Group Empowerment

Overall Numbers

Diverse Training Included

Testimonials

Arya Prasad is one of the participants in the Amrita Sankalp Project at the Kozhikode Tailoring Centre. She has struggled with epilepsy since her childhood, which has led to certain behavioural and psychological issues. Because of this, she was only able to study till the 10th standard. Her limited verbal and social abilities has led to depression and feelings of low self-worth. Arya has two other sisters who do not have health problems and were successful in school, and therefore received all of the attention and care from their father, who has a long history of alcoholism. When she first joined the Sankalp project, she used to say, “I am no more than a patient who has to take medicine everyday. I am not good at doing things like others.” However, many of her fellow participants in the training centre compassionately helped and encouraged her. She was a very regular participant, and fortunately didn’t face epilepsy related issues during the class. She was very happy to come to the centre daily. Because of her limited physical abilities, she often needed more time to finish a practical lesson. To account for this, the Tailoring trainer allowed her to complete the work from home. Downcast, Arya responded, “My family cannot afford a sewing machine at home, and so I can’t complete this work.” The trainer felt compassion, and took it on herself to find a second hand machine for her. Arya’s classmates came together and collected enough money to purchase the machine for her so that she could practise from home and stitch neatly. She was able to complete the course, and successfully passed the NSDC assessment. Now, she is running her own small-business stitching children’s clothing from home.
– Arya Prasad, Kozhikode Tailoring centre
Karunagappally

Mrs. Chitradevi, a participant from the Amrita Sankalp training centre in Madurai, faced financial hardships due to her husband’s sporadic work and history of alcoholism. To improve her situation, she started a beautician course in a nearby town, but was unable to finish it due to a lack of support. She was able to gain basic makeup skills, but struggled to find work. Chitradevi then joined the Amrita Sankalp Class, where she received free beautician training. With dedication, and because of the social support and encouragement from the project, she honed her skills and built her confidence. Following graduation, she was able to quickly find employment, did well, and gradually expanded her makeup and jewellery businesses. With time, Chitradevi established her own beauty shop in the village, crediting her success to the training and support she received in the Amrita Sankalp Class. In her own words: “Now I am super happy with my business, and have become the most famous beautician in my village for bridal make up. In my beauty shop, I am happy to see the same customers regularly for hair colour, haircut, eyebrow threading, and facials. Who I am today is all because of Amma and the Amrita Sankalp Project. My sincere thanks to Amrita and Amma for her blessing that created self-confidence within me to start this business.
– Chitradevi, Palamedu
Madurai

I joined the Ashram Tailoring Center as a student I thought the class would solely cover vocational education. However, a great deal of life skill-related work was completed in class. I have friends who range in age from 19 to 70. That was a unique experience for me. Suma, the class’s oldest student, was seventy years old. Everybody would ask her, “Why did you come to study this? and Sumaamma would always smile and say, ” Nothing has an age restriction. If a person is mentally capable of working and is in good enough health, they can perform any profession at any age.” During the course, she also started working part-time at Saukhyam Pads (which are recyclable pads produced by the women). She works at Saukhyam Pads full-time now.
– Susheela Devi, Yogashala,
Kerala

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