Course

Unit 1

Business Vocabulary – Writing: Drafting Notices, Agenda, and Minutes – Reading: Business news, Business articles.

Unit 2

Writing: Style and vocabulary – Business Memorandum, letters, Press Releases, reports – proposals – Speaking: Conversational practice, telephonic conversations, addressing a gathering, conducting meetings.

Unit 3

Active Listening: Pronunciation – information gathering and reporting – Speaking: Cross-Cultural Issues, Group Dynamics, negotiation& persuasion techniques.

Activities

Case studies & role-plays.

OBJECTIVES:

To introduce business vocabulary; to introduce business style in writing and speaking; to expose students to the cross-cultural aspects in a globalised world; to introduce the students to the art of persuasion and negotiation in business contexts.

Course Outcomes

CO1: Familiarize and use appropriate business vocabulary and etiquettes in verbal communication in the professional context

CO2: Understand organizational structures, pay structures and performance assessments

CO3: Apply language skills in drafting various business documents and other necessary communications in the business context

CO4: Understand and address cross cultural differences in the corporate environment CO5: Participate in planned and extempore enactments of various business situations

CO-PO Mapping

Evaluation Pattern

*CA – Can be Quizzes, Assignment, Projects, and Reports.

BOOKS RECOMMENDED:

1. Jones, Leo & Richard New International Business English. CUP. 2003.
2. Horner, David & Peter Words at Work. CUP. 1996.
3. Levi, Group Dynamics for Teams. 3 ed. Sage Publications India Pvt. Ltd. New Delhi, 2011.
4. Owen, BBC Business English. BBC. 1996.
5. Henderson, Greta Lafollette & Price R Voiles. Business English Essentials. 7th Edition. Glencoe / McGraw
6. Sweeney, Communicating in Business. CUP. 2000.