| Course Name | Corporate Communication |
| Course Code | 24OEL635 |
| Program | Master of Science in Chemistry ( M. Sc. Chemistry ) |
| Credits | 2 |
| Campus | Amritapuri , Coimbatore , Mysuru |
Structure and characteristics of an organization; Factors influencing communication- Flow of communication in an organization – Bottom step, top down vertical and horizontal barriers to communication; Organization of a PR department and counselling firms.
Role of PR in an organization; PR processes – image building – PR and various publics – internal & external; PR and crisis management- national community, labour unrest, and accidents.
PR tools – House journals – kinds and production of house journals; Open house; New media; Gossip, rumour mongering and criticism.
Media Relations – press conference, press releases, press visit, interviews, preparations and distributions of publicity materials to media.
PR for Govt. PR for Non Govt. organizations, PR for armed forces, PR for entertainment and sports, PR for tourism, PR for philanthropic organizations, PR for celebrities. Event management, Ethics in PR.
BOOKS RECOMMENDED: Balan K.R.: Lectures on applied Public Relations. Dennis L. Wilcox, Philip H. Ault & Warren K. Agee: Public Relations strategies & tactics. Mehta D.S.: Handbook of Public Relations in India Scott M.Cutlip, Allen H. Centre & Glen M. Broom: Effective Public Relations. Philip Lesley: Lesleys Public Relations Handbook Kaul J.M.: Public Relations Handbook. Frank Jefkins: Planned Public Relations Sam Black: The role of Public Relations in Management.
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