Unit 1
Management concept Principles of Management – Factors influencing Management decision in media Structure and characteristics of media organizations Newspapers and Magazines, Radio, Television, Cinema – Ownership in Media Industries Merits and de-merits.
Unit 2
Economics of newspaper Advertising vs circulation Management problems of small, medium, large newspapers: gathering, processing, printing, circulation, distribution, advertising, professionalism, trade unionism, News room diversity.
Unit 3
Economics and Administrative concerns of government owned electronic media-market driven media: private channels Social commitment vs Profit making.
Unit 4
Economics of film Industry creativity, production, marketing distribution, exhibition, ownership vs piracy.
Unit 5
News agencies and syndicates: Ownership and organization structures committees to study the problems of various media in India.