| Course Name | Scripting for Rural Broadcasting |
| Course Code | 24OEL652 |
| Program | Master of Science in Chemistry ( M. Sc. Chemistry ) |
| Credits | 2 |
| Campus | Amritapuri , Coimbatore , Mysuru |
Introduction to rural broadcasting. Rural life and issues. Cultural ecology – Anthropological approaches – traditional social activities-translocal ruralistic features. Practical: Visit any rural area for making detail analysis on the topics during weekends.
Rural communities. Analysis of social and political life in a rural community. Caste/ class dynamics and regional influences.
Scope and Impact of broadcast journalism in rural development. Two day workshop by an external expert from the broadcast industry on the rudiments of script writing focusing on rural aspects/ communities.
Practice on Scripting. Focus on covering special issues concerning rural women, youth, farmers, self-help groups cottage industries etc.
Developing the final script for rural broadcasting that will have practical application in the field. Final evaluation by the external expert.
1.Eschenbach, J. (1977). The role of broadcasting in rural communication.
2.Friedrich-Ebert-Stiftung. George, A. M. (2004). India untouched: The forgotten face of rural poverty. East West Books.
3.Kumar, K. (2003). Mixed signals: Radio broadcasting policy in India. Economic and political weekly, 2173- 2182.
4.Maddison, J. (1971). Radio and television in literacy. Unesco.
5.Manyozo, L. (2011). People’s radio: communicating change across Africa. Southbound Penang
6.Neurath, P. M. (1962). Radio farm forum as a tool of change in Indian villages. Economic Development and Cultural Change, 10(3), 275-283.
7.Onabajo, F. (2003). 37 Message Design & the Appropriateness of Language in Rural Broadcasting. Four Decades in the Study of Languages & Linguistics in Nigeria: O’Hare, K. (1992). Scripts: Writing for Radio and Television. Canadian Journal of Communication, 17(4).
8.Sharma, A., & Kashyap, S. K. (2013). Information need assessment for empowering rural women through community radio programmes: A study in Tarai region of Uttarakhand. Journal of
9.Community Mobilization and Sustainable Development, 8(2), 169-173.
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