Qualification: 
MBA, BA
remyavmenon@am.amrita.edu

Remya Vivek Menon currently serves as an Assistant Professor in the area of Marketing at Department of Management, Amritapuri campus.

She started her career with the banking industry and worked for around 3 years with HDFC Bank and HSBC Bank. Subsequently, she was associated with the Corporate and Industrial Relations (CIR) unit at the Amritapuri campus of Amrita Vishwa Vidyapeetham and worked as a Soft-Skills Trainer and Placement Manager for over 3 years. Prior to joining ASB, she had a short stint with the Marketing Department of Amrita Institute of Medical Sciences and Research Centre, Kochi. She is currently pursuing her part time Ph.D. in Management at Amrita Vishwa Vidyapeetham. Her area of research is digital marketing with special focus on non-profit branding.

Recent Workshops /Conferences Attended

Year

Name of Workshop/ Conference

2019

GIAN workshop on Cases as a Pedagogical Tool, IIM – Kozhikode, India, 22-26 April 2019

2019

44th International Advertising Association World Congress, Kochi, 20-22 February, 2019.

2019

Workshop on Machine learning in Social Media Analysis, Dept. of CSE & ACRD, Amrita Vishwa Vidyapeetham, Kollam, 2 March, 2019.

Publications

Publication Type: Journal Article

Year of Publication Title

2018

Karthik C. Menon, Dileep G. Menon, and Remya Vivek Menon, “Indian Electricity Power Market (Iex, Kerala Region) Spot Price: Forecasting using ARIMA Model”, Journal of Advanced Research in Dynamical and Control Systems, vol. 10, no. 12, pp. 483-490, 2018.[Abstract]


Electricity traded as a commodity have distinct characteristics of being completely fungible, simultaneous in a generation to usage & at any given time, there should be a near perfect supply-demand equilibrium in the power grids. Smart grids use ancillary services & demand response programs to manage any demand fluctuations. Independent System Operators (ISOs) & Regional Transmission Organisations (RTO) are responsible for keeping the grid balanced with generation & load. Power Grid Corporation (ISO), Indian Energy Exchange (ISO) & Kerala State Electricity Board (RTO) are the key players who perform this function for Kerala region. IEX manage the energy markets by operating three submarkets day-ahead, real-time& capacity markets. Through day-ahead market, electricity generators &load-serving entities submit their bids to receive & offer electricity to the power grid based on varying cost on each hour for the next operating day. In the real-time market, ISO & RTOs manage these changes in production & consumption throughout the day. They optimize the generation dispatch schedule where they consider generation cost & transmission constraints. Capacity markets are employed to have study flow of capital investments in the market thereby increasing the generation capacity. Currently, KSEB forecast & schedule power generation to ensure sufficient power is available at its disposal for transmission. But with generation capacity standing at a mere 30% of demand, it has to depend upon bulk purchases. To bring transparency to KSEB�s procurement programme, the Kerala state regulatory commission (erc Kerala) have provided adequate guidelines to consider commodity markets as well along with its traditional flat-ratecontracts. On this research study, we are forecasting day-ahead electricity spot price at IEX Kerala region using modern electrometric techniques. The time series analysis of Autoregressive Integrated Moving Average (ARIMA) model is applied to the historical IEX spot price data starting from 1st February 2017 to 31st January of 2018. In every deregulated electricity market, it�s a practice to perform the price forecasting first and then to prepare the bids accordingly. KSEB can also apply this technique to improve their procurement efficiency. From 2017 onwards, IEX has created a new separate bid region for the Kerala market, making Kerala specific market study very relevant.

More »»

Publication Type: Conference Proceedings

Year of Publication Title

2018

Remya Vivek Menon and Soni Vivek, “Social Media Strategies to Promote Energy Conservation in Gen y-A Conceptual Model”, Proceedings of 2017 IEEE International Conference on Technological Advancements in Power and Energy: Exploring Energy Solutions for an Intelligent Power Grid, TAP Energy 2017. IEEE, Kollam, India, pp. 1-6, 2018.[Abstract]


Energy conservation is the talk of the town and environment conscious organizations, government; companies are looking for multiple ways to enhance the awareness among householders, youngsters and corporates. The most prominent strategy adopted is through spreading the campaigns in social media. Social media platforms provide an economical, dependable and well-timed mechanism for sharing information. Adoption of the smart phone, government policies, and the user friendly applications has made social media usage ubiquitous and faster. The current literature shows deficiency of social media strategies in the online platform for better promotion of energy conservation. This study focuses on developing a conceptual model for promoting conscious energy conservation behaviour in Gen Y using the best social media strategies.

More »»