Qualification: 
Ph.D
m_santanu@cb.amrita.edu

Dr. Santanu Mandal is an Associate Professor in the Department of Operations and IT at Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore.

Education

  • 2010-2015 (March): Doctoral Degree in Management (Operations/ Supply Chain)
    IBS Hyderabad, IFHE University, India
  • 2006-2008: Master in Business Administration (Marketing and Finance)
    Kalyani University, Kolkata, India
  • 2002-2006: Bachelor of Technology (Chemical Engineering)
    NIT Warangal

Work Experience

Year Affiliation
May 2018 - Present

Associate Professor, Amrita School of Business, Coimbatore

March 2015 – April 2018

Assistant Professor, IBS Hyderabad

August 2012 - May 2013

Visiting Scholar, Department of Management Science and Information Systems, Spears School of Business,
Oklahoma State University, USA

Year of Publication
Title

2019

Dr. Santanu Mandal, “The Influence of Big Data Analytics Management Capabilities on Supply Chain Preparedness, Alertness and Agility: An Empirical Investigation”, Information Technology and People , vol. 32, no. 2, pp. 297-318, 2019.[Abstract]

Purpose
The importance of big data analytics (BDA) on the development of supply chain (SC) resilience is not clearly understood. To address this, the purpose of this paper is to explore the impact of BDA management capabilities, namely, BDA planning, BDA investment decision making, BDA coordination and BDA control on SC resilience dimensions, namely, SC preparedness, SC alertness and SC agility.

Design/methodology/approach
The study relied on perceptual measures to test the proposed associations. Using extant measures, the scales for all the constructs were contextualized based on expert feedback. Using online survey, 249 complete responses were collected and were analyzed using partial least squares in SmartPLS 2.0.M3. The study targeted professionals with sufficient experience in analytics in different industry sectors for survey participation.

Findings
Results indicate BDA planning, BDA coordination and BDA control are critical enablers of SC preparedness, SC alertness and SC agility. BDA investment decision making did not have any prominent influence on any of the SC resilience dimensions.

Originality/value
The study is important as it addresses the contribution of BDA capabilities on the development of SC resilience, an important gap in the extant literature.

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2019

Dr. Santanu Mandal and Saravanan, D., “Exploring the Influence of Strategic Orientations on Tourism Supply Chain Agility and Resilience: An Empirical Investigation”, Tourism Planning and Development, 2019.[Abstract]

Addressing role of strategic orientations, the study explores the influence of entrepreneurial, environmental, supply chain, technology, market and learning orientations in the development of tourism supply chain agility and tourism supply chain resilience. The study adopted a multi-unit study of different tourism supply chains. Using an online survey, 276 completed responses were gathered and analysed using Partial Least Squares. While entrepreneurial, supply chain, technology and market orientations were found to enhance tourism agility, environmental orientation was found to inhibit agility with learning orientation being not a prominent enabler for tourism agility. For tourism resilience, the study found environmental, supply chain and learning orientations as prominent enablers. Entrepreneurial and technology orientations, although had positive path coefficients, their effects were not significant. Market orientation had a negative but significant influence on tourism resilience. © 2019, © 2019 Informa UK Limited, trading as Taylor & Francis Group.

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2018

Dr. Santanu Mandal and Sarathy, R., “The Effect of Supply Chain Relationships on Resilience: Empirical Evidence from India”, Global Business Review, vol. 19, pp. S196-S217, 2018.[Abstract]

The purpose of this study is to explore the influence of supply chain relationships on supply chain (SC) resilience through empirically exploring the effects of trust, communication, commitment and cooperation on SC resilience and its further impact on supply chain performance. We employed a cross-sectional survey through online mode for collecting perceptual responses from supply chain professionals. Using 155 completed responses, the study further analysed using SmartPLS to validate the proposed relationships. Findings suggest communication and cooperation as dominant enablers of SC resilience in the integrated model that explored the inter-relationships also among the proposed relational attributes. Also, SC resilience has positive performance implications. Alternate models were suggested to further explore the inter-play between communication, trust, commitment and cooperation and how the same influences the SC resilience. The study is the first to consider the inter-relationships among the relational attributes and how the same as a whole influences SC resilience. © 2018, © 2018 International Management Institute, New Delh

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2018

Dr. Santanu Mandal, “Exploring the influence of big data analytics management capabilities on sustainable tourism supply chain performance: the moderating role of technology orientation”, Journal of Travel and Tourism Marketing, pp. 1-15, 2018.[Abstract]

The current study examines the importance of big data analytics (BDA) management capabilities, namely BDA planning, BDA investment, BDA coordination, and BDA control on sustainable tourism supply chain performance (STSCP). The study also explored the moderating role of technology orientation on BDA management capabilities' association with STSCP. Perceptual responses from 212 analytics professionals suggest BDA planning, BDA coordination, and BDA control as prominent enablers of sustainable tourism supply chain performance. Furthermore, technology orientation was found to enhance the contribution of BDA planning, BDA coordination, and BDA control as enablers. © 2018 Informa UK Limited, trading as Taylor & Francis Group

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2018

Dr. Santanu Mandal, “Exploring the Influence of IT Capabilities on Agility and Resilience in Tourism: Moderating Role of Technology Orientation”, Journal of Hospitality and Tourism Technology, 2018.

2018

T. Ghosh and Dr. Santanu Mandal, “Medical Tourism Experience: Conceptualization, Scale Development, and Validation”, Journal of Travel Research. ABDC-A*, 2018.[Abstract]

While travel for physical well-being has long been a practice, medical tourism is an emerging phenomenon characterized by medical care combined with holiday-making activities. The medical tourism industry has rapidly grown due to exponential growth in the number of medical tourists worldwide. Despite this upsurge in practice, less research attention has been devoted to exploring the experience and perceptions of medical tourists toward the wide range of services available to them at medical destinations. This article conceptualizes a construct called “medical tourism experience” and develops a scale that measures it. A rigorous scale development procedure is employed, and four studies are conducted. Seven dimensions of this construct are explored, namely, treatment quality, medical service quality, medical tourism expense, medical tourism infrastructure, destination appeal, destination culture, and ease of access. The results reveal considerable opportunity for marketers and policy makers to increase the attractiveness of medical destinations and gain sustainable competitive advantages.

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2018

Dr. Santanu Mandal, “Influence of Human Capital on Healthcare Agility and Healthcare Supply Chain Performance”, Journal of Business & Industrial Marketing, vol. 33, pp. 1012-1026, 2018.[Abstract]

Purpose Health-care supply chains must focus on efficient deployment of resources for ensuring optimal supply chain performance. With efficient supply chain (SC) performance, health-care entities would be able to address their patients’ requirements with great speed. This is the essence of health-care agility. Hence, the purpose of this paper is to focus on developing health-care agility through human capital, that is, innovative idea generation capabilities and specialised knowledge possessed by the firm employees. Because information technology (IT) capabilities play a dominant role in information exchange crucial to supply chain operations; the study considered the moderating role of three IT capabilities, viz. outside-in, spanning and inside-out IT capabilities on human capital and health-care SC performance association, and on health-care supply chain performance and health-care agility association. Design/methodology/approach Because the constructs used in the study mainly deals with issues specifically related to hospitals and their associated supply chains, the study collected perceptual responses from senior hospital managers. Perceptual responses were received through face-to-face interviews with 212 hospital managers working in different hospitals. The collected responses were analysed using confirmatory factor analysis and structural equation modelling. Findings Findings suggests positive influences of human capital on health-care SC performance and health-care agility. Furthermore, health-care SC performance was also found to result in enhanced health-care agility. The study further revealed positive moderation of outside-in, spanning and inside-out IT capabilities on human capital and health-care SC performance association and on health-care SC performance and health-care agility association. Originality/value The study addressed the importance of human capital in providing faster services to patients (i.e. agility) in health-care supply chains through improved SC performance. Furthermore, the study addressed the importance of different IT capabilities that enhance the importance of human capital in providing efficient and faster services through efficient SC performance.

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2017

Dr. Santanu Mandal and Rajneesh Ranjan Jha, “Exploring the Importance of Collaborative Assets to Hospital-supplier Integration in Healthcare Supply Chains”, International Journal of Production Research, vol. 56, no. 7, pp. 2666-2683, 2017.[Abstract]

Research has established the dominant influence of collaboration and integration in manufacturing supply chains. However, the role of these characteristics in healthcare supply chain operations and performance has not yet been investigated. The current research proposes three assets under collaboration as dominant enablers of hospital-supplier integration: collaborative planning, collaborative execution and collaborative decision-making. Considering the advances in technology in healthcare, we propose that technology orientation moderates the above linkages. Survey-based responses were collected from hospitals, chemistry and pharmaceuticals, and medical equipment and surgical suppliers that are key entities in healthcare supply chains. In total, 239 completed responses were collected and analysed using structural equation modelling. The findings suggest all three as dominant enablers of hospital-supplier integration. Furthermore, technology orientation was found to positively moderate the impact of planning and execution on hospital-supplier integration. This orientation also suggested that hospital-supplier integration results in positive operational performance.

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2017

Dr. Santanu Mandal, Souvik Roy, and Amar Raju G., “Exploring the Role of Website Attractiveness in Travel and Tourism: Empirical Evidence from the Tourism Industry in India”, Tourism Planning & Development, vol. 14, no. 1, pp. 110-134, 2017.[Abstract]

The purpose of this paper is to comprehend the causes and outcome of website attractiveness in the travel and tourism context. To address this, we proposed three constructs, namely website analytics, website agility and website resilience, and tried to explore the contribution of each of these constructs to website attractiveness. This study conceptualizes website attractiveness as a very significant component of a travel/tourism website especially from the customer point of view because a customer will continue using the services of particular travel site depending on how responsive the website services are to the needs of the customers. Based on insights from resource-based view theory, supply chain and marketing perspectives, antecedents and consequence of website attractiveness are identified. The partial least squares method was used for exploring the relationship of website attractiveness with proposed antecedents and consequence. Website analytics and website agility positively impacts website attractiveness. Further positive association was also found between website analytics and website agility along with website resilience. Lastly, website attractiveness was found to positively influence website revisit intention of visitors.

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2017

Dr. Santanu Mandal, Venkateswara Rao Korasiga, and Payel Das, “Dominance of Agility in Tourism value Chains: Evidence from India”, Tourism Review, vol. 72, pp. 133-155, 2017.[Abstract]

This study examines the concept of agility to Indian tourism supply chains (SCs) and its enablers revealing that the tourism SC agility enhances the competitive advantage with relationship development, shared vision, inter-firm integration and technology perception as significant enablers.

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2017

Dr. Santanu Mandal, “Exploring the Influence of IT Capabilities on Agility and Resilience in Tourism: Moderating Role of Technology Orientation”, 5th PAN-IIM World Management Conference. IIM Lucknow, 2017.

2017

Dr. Santanu Mandal, “Enablers of Sustainable Tourism Supply Chain Performance: Moderating Role of Technology Orientation”, Advancing Frontiers in Operation Research: Towards a Sustainable World (AFOR 2017). Operation Research Society of India, Heritage Institute of Technology, 2017.

2017

Dr. Santanu Mandal, “Enablers of Hospital Resilience and Performance: An Empirical Study”, Advancing Frontiers in Operation Research: Towards a Sustainable World (AFOR 2017). Operation Research Society of India, Heritage Institute of Technology, 2017.

2017

Dr. Santanu Mandal, “Comprehending Technology Attachment in the Case of Smart Phone-Applications”, Journal of Electronic Commerce in Organizations (JECO), , vol. 15, no. 1, pp. 23-43, 2017.

2016

Dr. Santanu Mandal, “Influence of Partner Relationship and IT Integration on Supply Chain Capabilities: An Empirical Relational Paradigm”, Pacific Asia Journal of the Association for Information Systems, vol. 8, no. 2, 2016.[Abstract]

Supply chain relationships are now becoming more important due to efficient and effective information sharing and leading to integration. The purpose of this study is to investigate the influence of trust and commitment on integrated logistics capabilities. A second purpose is to explore the influence of integrated logistics capabilities on supply chain agility, resilience and robustness. The study employed a cross-sectional web-based survey of 183 logistics and supply chain professionals from Indian Manufacturing firms for data collection. Confirmatory factor analysis was employed for testing the reliability and validity of the measurement instrument. Further, partial least squares was utilized for testing the proposed relationships. The study found positive effects of trust and commitment on integrated logistics capabilities which in turn positively affect the development of supply chain capabilities viz. agility, resilience and robustness. Further, trust was found to have a positive effect on commitment. The study is the first to empirically validate the relationship between integrated logistics capabilities and three dominant supply chain capabilities viz. agility, resilience and robustness. Secondly, it also addressed the impact of two dominant relational attributes that have not been explored. The study empirically explored that logistics is an integral part of supply chain management as suggested in its definition. Further, our study undersigned IT integration as a significant moderator in the enabler-mechanism-outcome paradigm.

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2016

Dr. Santanu Mandal, Souvik Roy, and G. Amar Raju, “Tourism Supply Chain Agility: An Empirical Examination Using Resource-based View”, International Journal of Business Forecasting and Marketing Intelligence, vol. 2, no. 2, pp. 151-173 , 2016.[Abstract]

Tourism supply chains need to be agile, i.e. they should be in a position to respond in a speedy manner to customer's requirements. Hence we argue in this study using resource-based view that firms in tourism supply chains will use their variable, renewable, inimitable and non-substitutable (VRIN) resources and non-VRIN resources to develop tourism supply chain agility. Further, we posit such tourism supply chain agility as a dynamic capability that may impart competitive advantage. Perceptual data were gathered from different entities in tourism supply chains and were analysed using PLS. Empirical findings based on 233 complete responses suggest VRIN and non-VRIN resources to as significant enablers of tourism supply chain agility and such a capability results in a competitive advantage for the associated supply chains. Further, our study revealed perceived environmental dynamism as a dominant moderator influencing the proposed linkages among resources and tourism supply chain agility.

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2016

Dr. Santanu Mandal, “An Empirical Investigation on Integrated logistics Capabilities, Supply Chain Agility and Firm Performance”, International Journal of Services and Operations Management, vol. 24, no. 4, pp. 504-530, 2016.[Abstract]

With increasing dynamicity in customer's tastes and preferences, firms are finding a tough time to sustain their positions in the market. Further newer technologies in every sphere are increasing the competition gradually. Therefore, firm operations have also become all the more global and more prone to increasing uncertainties. In this backdrop, supply chain agility helps a firm to sustain its competitive edge through fulfilling its customer's requirements in a speedy manner. Therefore, supply chain agility is a dominant supply chain capability that deserved special attention and investigation. Many theoretical lenses have been used for investigating different attributes of this essential supply chain capability. The current study adds to the growing literature by using a social exchange perspective on the development of supply chain agility through integrated logistics capabilities and its impact on firm performance. Specifically, the study explores the role of trust, commitment, reciprocity and power under social exchange theory in influencing integrated logistics capabilities and supply chain agility. Data collected from 177 logistics and supply chain professionals largely support the proposed relationships.

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2016

Dr. Santanu Mandal, “Exploring the Role of Organizational Capabilities in Achieving Supply chain Robustness: An Empirical Investigation”, EBSCC 2016. IIT Kharagpur, 2016.

2016

Dr. Santanu Mandal, “Exploring the Inter-Relationship among Dynamic Capabilities in Healthcare Supply Chains and Performance”, MESH 2016. IIT Kharagpur, 2016.

2016

Dr. Santanu Mandal, “An Empirical Competence-Capability Model of Supply Chain innovation”, Business: Theory and Practice, vol. 17, 2016.

2016

Dr. Santanu Mandal, “Towards an Integrated Logistics Capabilities Model of Supply Chain Flexibility”, A social exchange perspective. Romanian Economic and Business Review, vol. 11, no. 3, 2016.

2016

Dr. Santanu Mandal, Roy, S., and Amar, R. G., “A Dynamic Capability View on Tourism Supply Chain Resilience”, Journal of Environmental Management & Tourism, vol. 7, no. 1, p. 133, 2016.

2016

Dr. Santanu Mandal, “An Integrated-empirical Logistics Perspective on Supply Chain Innovation and firmPerformance”, Business: Theory & Practice, vol. 17, no. 1, pp. 32-45, 2016.

2015

Dr. Santanu Mandal, “Supply and Demand Effects on Supply Chain Flexibility: An Empirical Exploration”, Knowledge and Process Management, vol. 22, no. 3, pp. 206-219, 2015.[Abstract]

Supply chain flexibility has been an important supply chain capability in providing firms the necessary alternate configurations and hence safeguarding them from disruptions. This study investigates the influence of supply and demand competence on supply chain flexibility and its influence on a firm's operational and relational performance. While the former competence refers to production and supply management‐related activities, the latter refers to distribution and demand management‐related activities. Within this framework, process compliance, that is, how well supply chain management processes are internally executed by the firm's employees, is observed as an enabler (moderator) on the relationship between supply chain competence and supply chain flexibility. Further, the model also explores the moderating influence of environmental uncertainty on the linkage between supply chain flexibility and firm performance. The model is empirically validated based on perceptual data collected from 163 supply chain professionals through web‐based survey. Implications for both managers as well as practitioners are also provided. Copyright © 2015 John Wiley & Sons, Ltd.

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2015

Dr. Santanu Mandal, “An Empirical-collaborative Model of Supply Chain Agility”, International Journal of Logistics Systems and Management, vol. 21, no. 4, pp. 465-502, 2015.[Abstract]

Supply chain agility has been investigated from multiple perspectives. Without supply chain collaboration, supply chain agility cannot be achieved. The current study aims to investigate the influence of seven dimensions of supply chain collaboration viz., information sharing, goal congruence, decision synchronisation, incentive alignment, resource sharing, collaborative communication and joint knowledge creation on supply chain agility. As the proposed relationships may vary depending on the context, the moderating role of environmental uncertainty has also been investigated. Based on empirical data collected from 164 logistics and supply chain professionals, the findings develops a priority order for the seven dimensions of SC collaboration required for SC agility development.

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2015

Dr. Santanu Mandal, “Towards an Empirical-Relational Model of Supply Chain Flexibility”, International Journal of Information Systems and Supply Chain Management (IJISSCM), , vol. 8, no. 3, 2015.

2015

Dr. Santanu Mandal, “Towards an Empirical-Relational Model for Supply Chain Innovation”, International Journal of Information Systems and Supply Chain Management (IJISSCM), vol. 8, no. 4, pp. 14-29, 2015.

2014

Dr. Santanu Mandal, “Supply Chain Resilience: A State of the Art Review”, International Journal of Disaster Resilience in the Built Environment, vol. 5, no. 4, pp. 427-453, 2014.[Abstract]

Purpose
– The purpose of this paper is to report a comprehensive review of supply chain resilience and identify several research issues.

Design/methodology/approach
– The articles which have been published in international journals in the period 1980-2012 were collected by using databases like ISI Web of Knowledge, ScienceDirect and EBSCO. The articles were scrutinized based on relevance to context and value addition. The articles contributing significantly in the domain of supply chain resilience were selected for final review and various issues were identified.

Findings
– The paper argues that though several conceptual to few empirical works been done on supply chain resilience in recent years, there is large scope for research to address the issues in risk management, supply chain design, sourcing strategies, green practices, sustainable competitive advantage, supply chain security, supply chain performance and supply chain resilience.

Research limitations/implications
– The insights deduced in the paper are primarily based on 45 articles selected for critical review and analysis in the domain of supply chain resilience and hence should be interpreted only as key concerns in the area.

Originality/value
– The paper reports an evaluation of 45 key articles reported in the domain of supply chain resilience and indicates the research opportunities in the area.

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2014

Dr. Santanu Mandal, “Towards a Model of Sustainability Capabilities and Competitive Advantage: Empirical Evidence from India.”, International Journal of Applied Management Sciences and Engineering, vol. 1, no. 1, pp. 41-57, 2014.

2013

Dr. Santanu Mandal, Rathin Sarathy, Mishra, V., Sourabh Bhattacharya, and Surajit Ghosh Dastidar, “Supply Chain Responsiveness: A Relational Capability Perspective”, POMS Meetings 2013 . Denver Colorado, USA, 2013.[Abstract]

Developing supply chain responsiveness in a global context mandates presence of several relational attributes. Based on RBV, dynamic capability and commitment-trust theory, the study conceptually explores trust, commitment, communication, co-operation, adaptation and interdependence as relational resources in developing supply chain responsiveness and suggests several suitable outcomes.

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2013

Dr. Santanu Mandal, Surajit Ghosh Dastidar, and Sourabh Bhattacharya, “Supply Chain Innovation: A Dynamic Capability Perspective”, POMS Meetings 2013. Denver Colorado, USA, 2013.[Abstract]

New products and processes along with improvement in existing ones are the key features of an innovative supply chain. Using theoretical lenses of RBV and dynamic capabilities, the study formulates a conceptual framework for antecedents and consequences of supply chain innovation from a firm perspective.

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2013

Dr. Santanu Mandal, “Supply Risk Structural Equation Model of Trust, Dependence, Concentration, and Information Sharing Strategies”, International Journal of Risk and Contingency Management (IJRCM), vol. 2, pp. 58-79, 2013.

2013

Dr. Santanu Mandal, “Towards a New Framework for Sustainable Supply Chain Management”, International Journal of Manufacturing, Materials, and Mechanical Engineering (IJMMME), vol. 3, no. 3, pp. 1-12, 2013.

2013

Dr. Santanu Mandal, “Consumer Perception of Genetically Modified Food: Empirical Evidence from India”, Journal of international food & agribusiness marketing, vol. 24, no. 2, pp. 162-183, 2013.

2013

Dr. Santanu Mandal, “Conceptualizing a Model for Demand–Side Risk in Supply Chain”, International Journal of Disaster Recovery and Business Continuity, vol. 3, pp. 1-12, 2013.

2012

Dr. Santanu Mandal, “An Empirical Investigation into Supply Chain Resilience”, IUP Journal of supply chain management, vol. 9, no. 4, 2012.

2012

Dr. Santanu Mandal and Chakraborty, S., “GDP, Railway Freight, Inflation & Population Density: An Econometric Quadrangular Study in Indian Context”, International Journal of Business Economics and Management Research, vol. 3, no. 4, pp. 58-77, 2012.

2011

Dr. Santanu Mandal, “Supply Chain Risk Identification and Elimination: A Theoretical Perspective”, IUP Journal of Supply Chain Management, vol. 8, no. 1, 2011.

2011

Dr. Santanu Mandal, “Revisiting Supply Chain Agility from an IT Perspective: An Empirical Study”, IUP Journal of Supply Chain Management, vol. 8, no. 2, 2011.

2011

Dr. Santanu Mandal, “Revisiting IT Adoption in supply Chain and Its Impact on Products and Services Delivery : An Empirical Study”, Econspeak, A Journal of Advances in Management, IT& Social Sciences, vol. 1, no. 4, pp. 36-43, 2011.

2011

Dr. Santanu Mandal, “ Dynamic Knowledge Management: A Breakthrough in the Traditional Watch-Glass Perspective in the Indian IT Sector Context”, Review of Knowledge Management, vol. 1, no. 1, p. 38, 2011.

2011

Dr. Santanu Mandal, “Towards Investigation of Causality between Agricultural Production, Trade and Economic Growth in the BRICS countries”, SS International Journal of Economics and Management, vol. 1, no. 4, 2011.
  • Best Paper Award: “Exploring the Inter-Relationship among Dynamic Capabilities in Healthcare Supply Chains and Performance”. MESH 2016, IIT Kharagpur, December 2016.
  • “Analytics Using R” at IBS Hyderabad from June 23-24, 2016.