Qualification: 
Ph.D
m_santanu@cb.amrita.edu

Dr. Santanu Mandal is an Associate Professor in the Department of Operations and IT at Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore.

Education

  • 2010-2015 (March): Ph.D. (Operations Management)
    IBS Hyderabad, IFHE University, India
  • 2006-2008: Master in Business Administration (Marketing)
    Kalyani University, Kolkata, India
  • 2002-2006: Bachelor of Technology (Chemical Engineering)
    National Institute of Technology Warangal

Work Experience

Year Affiliation
May 2018 - Present

Associate Professor, Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore

March 2015 – April 2018

Assistant Professor, IBS Hyderabad
IFHE University

August 2012 - May 2013

Visiting Scholar, Department of Management Science and Information Systems, Spears School of Business,
Oklahoma State University, USA

Ongoing Research

  • Ongoing work includes projects on topics such as medical tourism, sustainable operations, analytics role in supply chain, development of agility and resilience in services etc.

Teaching Experience (MBA and Undergraduate)

  • Operations Management
  • Data Analytics-I/Business Analytics
  • Business Research Methods
  • Business Process Integration
  • Information Systems for Managers
  • Total Quality Management
  • Project Management
  • Disaster Operations Management

Professional Affiliations

  • Production and Operations Management Society, USA

Service Activities

  • Ad Hoc Reviewer: International Journal of Operation and Production Management, International Journal of Logistics Management, International Journal of Production Research, Asia Pacific Journal of Marketing and Logistics, Benchmarking: An International Journal, Asia Pacific Journal of Tourism Research, Journal of Humanitarian Logistics and Supply Chain Management, International Journal of Innovation and Technology Management, International Journal of Disaster Resilience in Built Environment, Journal of Cleaner Production.
  • Dissertation committees: Vaishnavi Vadivelu, Agathiyan, Madhukar Patil
Year of Publication
Title

2019

Dr. Santanu Mandal, “The Influence of Big Data Analytics Management Capabilities on Supply Chain Preparedness, Alertness and Agility: An Empirical Investigation”, Information Technology and People , vol. 32, no. 2, pp. 297-318, 2019.[Abstract]

Purpose
The importance of big data analytics (BDA) on the development of supply chain (SC) resilience is not clearly understood. To address this, the purpose of this paper is to explore the impact of BDA management capabilities, namely, BDA planning, BDA investment decision making, BDA coordination and BDA control on SC resilience dimensions, namely, SC preparedness, SC alertness and SC agility.

Design/methodology/approach
The study relied on perceptual measures to test the proposed associations. Using extant measures, the scales for all the constructs were contextualized based on expert feedback. Using online survey, 249 complete responses were collected and were analyzed using partial least squares in SmartPLS 2.0.M3. The study targeted professionals with sufficient experience in analytics in different industry sectors for survey participation.

Findings
Results indicate BDA planning, BDA coordination and BDA control are critical enablers of SC preparedness, SC alertness and SC agility. BDA investment decision making did not have any prominent influence on any of the SC resilience dimensions.

Originality/value
The study is important as it addresses the contribution of BDA capabilities on the development of SC resilience, an important gap in the extant literature.

More »»

2019

S. Chakraborty and Dr. Santanu Mandal, “Enablers of Clinician Involvement Inclination, Care Delivery Agility and Clinical Productivity: An Empirical Investigation”, Benchmarking: An International Journal, 2019.

2019

Dr. Santanu Mandal and Saravanan, D., “Exploring the Influence of Strategic Orientations on Tourism Supply Chain Agility and Resilience: An Empirical Investigation”, Tourism Planning and Development, 2019.[Abstract]

Addressing role of strategic orientations, the study explores the influence of entrepreneurial, environmental, supply chain, technology, market and learning orientations in the development of tourism supply chain agility and tourism supply chain resilience. The study adopted a multi-unit study of different tourism supply chains. Using an online survey, 276 completed responses were gathered and analysed using Partial Least Squares. While entrepreneurial, supply chain, technology and market orientations were found to enhance tourism agility, environmental orientation was found to inhibit agility with learning orientation being not a prominent enabler for tourism agility. For tourism resilience, the study found environmental, supply chain and learning orientations as prominent enablers. Entrepreneurial and technology orientations, although had positive path coefficients, their effects were not significant. Market orientation had a negative but significant influence on tourism resilience. © 2019, © 2019 Informa UK Limited, trading as Taylor & Francis Group.

More »»

2018

Dr. Santanu Mandal and Sarathy, R., “The Effect of Supply Chain Relationships on Resilience: Empirical Evidence from India”, Global Business Review, vol. 19, pp. S196-S217, 2018.[Abstract]

The purpose of this study is to explore the influence of supply chain relationships on supply chain (SC) resilience through empirically exploring the effects of trust, communication, commitment and cooperation on SC resilience and its further impact on supply chain performance. We employed a cross-sectional survey through online mode for collecting perceptual responses from supply chain professionals. Using 155 completed responses, the study further analysed using SmartPLS to validate the proposed relationships. Findings suggest communication and cooperation as dominant enablers of SC resilience in the integrated model that explored the inter-relationships also among the proposed relational attributes. Also, SC resilience has positive performance implications. Alternate models were suggested to further explore the inter-play between communication, trust, commitment and cooperation and how the same influences the SC resilience. The study is the first to consider the inter-relationships among the relational attributes and how the same as a whole influences SC resilience. © 2018, © 2018 International Management Institute, New Delh

More »»

2018

Dr. Santanu Mandal, “Exploring the influence of big data analytics management capabilities on sustainable tourism supply chain performance: the moderating role of technology orientation”, Journal of Travel and Tourism Marketing, pp. 1-15, 2018.[Abstract]

The current study examines the importance of big data analytics (BDA) management capabilities, namely BDA planning, BDA investment, BDA coordination, and BDA control on sustainable tourism supply chain performance (STSCP). The study also explored the moderating role of technology orientation on BDA management capabilities' association with STSCP. Perceptual responses from 212 analytics professionals suggest BDA planning, BDA coordination, and BDA control as prominent enablers of sustainable tourism supply chain performance. Furthermore, technology orientation was found to enhance the contribution of BDA planning, BDA coordination, and BDA control as enablers. © 2018 Informa UK Limited, trading as Taylor & Francis Group

More »»

2018

Amar Raju G., Souvik Roy, and Dr. Santanu Mandal, “Determinants of Website Usability: Empirical Evidence from Tourism Sector in India”, Global Business Review, vol. 19, pp. 1640-1662, 2018.[Abstract]

Website usability has received decent empirical attention in recent academic literature. However, there are various website characteristics that might still influence the usability of websites. In this empirical exploration, we propose three such characteristics: speed with which websites respond to customer requests (i.e., website agility); the capability of websites to restore its operations in the face of a disruption (i.e., website resilience) and the capability of websites to retain the interests of customers and keep them engaged interactively (i.e., website attractiveness) as enablers of website usability based on dynamic capability extension of resource-based view. Further, we argue that website usability will influence electronic word of mouth (e-WOM) for those websites. We also explore if there is any influence of website agility and resilience on website attractiveness. Using customers as target respondents who have used websites mainly for travel and tourism purposes, we test for the proposed relationships through collecting survey data based on face-to-face interview. Partial least squares analysis of 285 survey responses suggests website agility attractiveness and resilience to be dominant enablers for website usability and website usability positively influences e-WOM

More »»

2018

T. Ghosh and Dr. Santanu Mandal, “Medical Tourism Experience: Conceptualization, Scale Development, and Validation”, Journal of Travel Research. ABDC-A*, 2018.[Abstract]

While travel for physical well-being has long been a practice, medical tourism is an emerging phenomenon characterized by medical care combined with holiday-making activities. The medical tourism industry has rapidly grown due to exponential growth in the number of medical tourists worldwide. Despite this upsurge in practice, less research attention has been devoted to exploring the experience and perceptions of medical tourists toward the wide range of services available to them at medical destinations. This article conceptualizes a construct called “medical tourism experience” and develops a scale that measures it. A rigorous scale development procedure is employed, and four studies are conducted. Seven dimensions of this construct are explored, namely, treatment quality, medical service quality, medical tourism expense, medical tourism infrastructure, destination appeal, destination culture, and ease of access. The results reveal considerable opportunity for marketers and policy makers to increase the attractiveness of medical destinations and gain sustainable competitive advantages.

More »»

2018

Dr. Santanu Mandal, “Influence of Human Capital on Healthcare Agility and Healthcare Supply Chain Performance”, Journal of Business & Industrial Marketing, vol. 33, pp. 1012-1026, 2018.[Abstract]

Purpose Health-care supply chains must focus on efficient deployment of resources for ensuring optimal supply chain performance. With efficient supply chain (SC) performance, health-care entities would be able to address their patients’ requirements with great speed. This is the essence of health-care agility. Hence, the purpose of this paper is to focus on developing health-care agility through human capital, that is, innovative idea generation capabilities and specialised knowledge possessed by the firm employees. Because information technology (IT) capabilities play a dominant role in information exchange crucial to supply chain operations; the study considered the moderating role of three IT capabilities, viz. outside-in, spanning and inside-out IT capabilities on human capital and health-care SC performance association, and on health-care supply chain performance and health-care agility association. Design/methodology/approach Because the constructs used in the study mainly deals with issues specifically related to hospitals and their associated supply chains, the study collected perceptual responses from senior hospital managers. Perceptual responses were received through face-to-face interviews with 212 hospital managers working in different hospitals. The collected responses were analysed using confirmatory factor analysis and structural equation modelling. Findings Findings suggests positive influences of human capital on health-care SC performance and health-care agility. Furthermore, health-care SC performance was also found to result in enhanced health-care agility. The study further revealed positive moderation of outside-in, spanning and inside-out IT capabilities on human capital and health-care SC performance association and on health-care SC performance and health-care agility association. Originality/value The study addressed the importance of human capital in providing faster services to patients (i.e. agility) in health-care supply chains through improved SC performance. Furthermore, the study addressed the importance of different IT capabilities that enhance the importance of human capital in providing efficient and faster services through efficient SC performance.

More »»

2017

Dr. Santanu Mandal and Rajneesh Ranjan Jha, “Exploring the Importance of Collaborative Assets to Hospital-supplier Integration in Healthcare Supply Chains”, International Journal of Production Research, vol. 56, no. 7, pp. 2666-2683, 2017.[Abstract]

Research has established the dominant influence of collaboration and integration in manufacturing supply chains. However, the role of these characteristics in healthcare supply chain operations and performance has not yet been investigated. The current research proposes three assets under collaboration as dominant enablers of hospital-supplier integration: collaborative planning, collaborative execution and collaborative decision-making. Considering the advances in technology in healthcare, we propose that technology orientation moderates the above linkages. Survey-based responses were collected from hospitals, chemistry and pharmaceuticals, and medical equipment and surgical suppliers that are key entities in healthcare supply chains. In total, 239 completed responses were collected and analysed using structural equation modelling. The findings suggest all three as dominant enablers of hospital-supplier integration. Furthermore, technology orientation was found to positively moderate the impact of planning and execution on hospital-supplier integration. This orientation also suggested that hospital-supplier integration results in positive operational performance.

More »»

2017

Souvik Roy, Abhilash Ponnam, and Dr. Santanu Mandal, “Comprehending Technology Attachment In The Case Of Smart Phone-Applications: An Empirical Study”, Journal of Electronic Commerce in Organizations, vol. 15, no. 1, pp. 23-43, 2017.[Abstract]

The purpose of this paper is to comprehend the causes and outcomes of smart phone application retention. To address this question, the authors propose a construct called app attachment and establish antecedents and consequences of the same. This study conceptualizes attachment with smart phone application as app attachment from a brand attachment perspective. Accordingly, app attachment is viewed as a two-dimensional construct composing of two measurement constructs namely app-self connection and app-prominence. Based on insights from information technology literature and marketing perspectives, antecedents, and consequents of app attachment are identified. Structural equation modeling was used for confirming the relationship of app attachment with proposed antecedents and consequences. On the managerial front, this paper explicates various strategies that a manager should adopt to improve app retention amongst its targeted users.

More »»

2017

Dr. Santanu Mandal, Souvik Roy, and Amar Raju G., “Exploring the Role of Website Attractiveness in Travel and Tourism: Empirical Evidence from the Tourism Industry in India”, Tourism Planning & Development, vol. 14, no. 1, pp. 110-134, 2017.[Abstract]

The purpose of this paper is to comprehend the causes and outcome of website attractiveness in the travel and tourism context. To address this, we proposed three constructs, namely website analytics, website agility and website resilience, and tried to explore the contribution of each of these constructs to website attractiveness. This study conceptualizes website attractiveness as a very significant component of a travel/tourism website especially from the customer point of view because a customer will continue using the services of particular travel site depending on how responsive the website services are to the needs of the customers. Based on insights from resource-based view theory, supply chain and marketing perspectives, antecedents and consequence of website attractiveness are identified. The partial least squares method was used for exploring the relationship of website attractiveness with proposed antecedents and consequence. Website analytics and website agility positively impacts website attractiveness. Further positive association was also found between website analytics and website agility along with website resilience. Lastly, website attractiveness was found to positively influence website revisit intention of visitors.

More »»
  • Best Paper Award: “Exploring the Inter-Relationship among Dynamic Capabilities in Healthcare Supply Chains and Performance”. MESH 2016, IIT Kharagpur, December 2016.
  • “Analytics Using R” at IBS Hyderabad from June 23-24, 2016.
  • Hotel’s Technology Orientation: Impact on Hotel-Supplier Collaboration, Integration, SC Performance and Agility. PAN IIT International Management Conference 2018, Nov 30 – Dec 02, 2018 at IIT Roorkee, Uttrakhand, India.
  • Influence of Healthcare IT Adoption on Hospital’s IT Capabilities and Hospital-Supplier Trust. PAN IIT International Management Conference 2018, Nov 30 – Dec 02, 2018 at IIT Roorkee, Uttrakhand, India.
  • Enablers of hotel’s risk management orientation: Impact on hotel supply chain agility, resilience and Performance. POMS 2018 International Conference, Sri Lanka – December 14 - 16, 2018.
  • Exploring the Influence of IT Capabilities on Agility and Resilience in Tourism: Moderating Role of Technology Orientation, 5th PAN-IIM World Management Conference, IIM Lucknow, Dec 2017.
  • Exploring the Role of Organizational Capabilities in Achieving Supply chain Robustness: An Empirical Investigation. EBSCC 2016, IIT Kharagpur, Feb 2016.
  • Exploring the Inter-Relationship among Dynamic Capabilities in Healthcare Supply Chains and Performance. MESH 2016, IIT Kharagpur, Dec 2016.
  • Supply Chain Responsiveness: A Relational Capability Perspective, POMS Meetings 2013 (With Rathin Sarathy, Vishal Mishra, Sourabh Bhattacharya and Surajit Ghosh Dastidar) Denver Colorado, USA, May 2013.
  • Supply Chain Innovation: A Dynamic Capability Perspective, POMS Meetings 2013, (With Surajit Ghosh Dastidar and Sourabh Bhattacharya) Denver Colorado, USA, May 2013.