Publication Type : Journal Article
Publisher : IGI Global
Source : International Journal of Information Systems in the Service Sector (IJISSS)
Campus : Amaravati
School : School of Business
Year : 2017
Abstract :
Cite this Research Publication : Souvik Roy, Santanu Mandal., Antecedents and consequences of customer brand engagement: An empirical study in the mobile headset category, International Journal of Information Systems in the Service Sector (IJISSS)