Venue: Amriteshwari Hall, AIMS campus, Kochi
About ASTHRA (History)
ASTHRA, the Annual Management Fest of Amrita School of Business, Kochi was started in the year 2012 and has been its flagship event ever since. Over the years, Asthra has had the privilege of being host to a large number of researchers, scholars and academicians from all sectors. Last year we had an international symposium on “Workplace Transformation: A people’s perspective” which aimed at analyzing the functionality of the Human Resources department of organizations. As our flagship event is entering into its 8th edition, we try to address another contemporary issue- Managing Business in a VUCA world that has been in existence in the corporate world for quite some time now.
ASTHRA 8th edition
ASTHRA 8th edition emphasizes on the various impacts of sudden changes in the VUCA world, and their impact on the business front. We are clearly living in a new reality characterized by Volatility, Uncertainty, Complexity and Ambiguity, and this new world is here to stay. We at AMRITA, are trying to put forward a small step in understanding these trends, in order to redefine the rightful role of managers in the society.
What is VUCA?
We are a part of environment that is unpredictable and rapidly changing. Plans, which initially were considered to be appropriate, are not being able to stand the test of time. Be it, the Millennial Development Goals or the mere Five Year plans of India. This is not because of the inefficiency of the plans, but due to the swiftly changing business scenario.