Dr. A. V. Shyam currently serves as Assistant Professor (SG) at School of Business, Amrita Vishwa Vidyapeetham, Coimbatore Campus.
Currently, he is the Chairman of the Information Systems and Analytics area at ASB Coimbatore. He is also a member of the Post Graduate Programme Committee, Research and Publications Committee, Student Professional Development Committee and the Summer Internships Committee. He is also a member of the Board of Studies for MBA and MTech (Innovative Engineering and Entrepreneurship) at Amrita Vishwa Vidyapeetham.
|2018-Present||Assistant Professor (SG), Amrita School of Business, Amrita Vishwa Vidyapeetham|
|2016-2018||Assistant Professor (Sr Gr.), Amrita School of Business, Amrita Vishwa Vidyapeetham|
|2015-2016||Assistant Professor, Amrita School of Business, Amrita Vishwa Vidyapeetham|
|2012-2014||Visiting faculty, School of Management Studies, National Institute of Technology, Calicut|
|2004-2007||Faculty Associate, Amrita School of Business, Amrita Vishwa Vidyapeetham|
|2000-2003||Research Associate, Amrita School of Business, Amrita Vishwa Vidyapeetham|
|Year of Publication||Title|
Dr. Deepak S. Kumar, Purani, K., Viswanathan, S. A., and , A. V. S., “Influences of ‘Appscape’ on Mobile App Adoption and M-loyalty”, Journal of Retailing and Consumer Services, vol. 45, pp. 132-141, 2018.[Abstract]
Influence of visual aesthetics in product design, service environments and websites are well explored but increasing usage of mobile interfaces and the different use context demand investigation of influence of visual aesthetics of mobile app interfaces – ‘appscapes’ on mobile app adoption and m-loyalty. In this study, the conceptual model is developed by applying Kaplan's information processing model from environmental psychology and integrating it into the Technology Acceptance Model, thereby linking visual aesthetics of mobile apps to m-loyalty. The responses (n = 308) are collected using field experiments using four existing apps as stimuli. Results of PLS structural equation modelling reveal positive linkages between holistic visual aesthetic dimensions and outcomes of m-loyalty. Theoretical and managerial implications are discussed. © 2018 Elsevier LtdMore »»