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Devipriya P. Leeladharan

Assistant Professor (OC), Department of Management, School of Business, Amritapuri

Qualification: MBA (Finance & Marketing), M.Phil (Commerce & Management), NET
devipriyal@am.amrita.edu
Research Interest: Consumer behaviour, Brand management, Consumer resistance, Consumer culture, Brand hate, Brand crisis
Nature of Association: Contract

Bio

Devipriya P Leeladharan is a passionate educator and management professional with over 9 years of experience across teaching, corporate sales, and content development. Specializing in commerce and management education, curriculum design, and student mentoring, she has worked with organizations including Idea Cellular Ltd. (Assistant Manager Sales), CakeOCake (IT manager), Amrita Centre for Allied Health Sciences (Guest Lecturer), Touch Interactive (Content Writer), and Sacred Heart College, Kochi (Assistant Professor. Their expertise spans consumer behaviour, brand crisis management, and cancel culture. A UGC-NET qualified academic, she combines industry experience with academic rigor to deliver practical, student-centered learning.

FDP / Workshops
  • Five days Online Faculty Development Program on “DevelopingMarketing Capabilities Using Multi-Pronged Interventions” offered bySCMS Cochin School of Business from 18th to 22nd Sep 2023.5
  • 5 Day National Online Workshop on Empowering AcademicExcellence : AI tools for Research and Publication conducted from to31 May, 2024
  • International Online Faculty Development Program on ‘DataVisualization and Analytics’ with Excel, Power BI, Tableau andGenerative AI organized by the PG Department of ComputerApplications and IQAC of Marian College Kuttikkanam (Autonomous)in association with IPSR solutions limited and Valin – UK, USA andCanada from 05 July 2024 to 11 July 2024
  • Attended 6 Day AICTE Training and Learning (ATAL) Academy FacultyDevelopment Programme on Gen AI Driven Social Entrepreneurshipand Management at Sacred Heart College from 9/12/2024 to14/12/2024
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