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Devipriya P. Leeladharan

Assistant Professor (OC), Department of Management, School of Business, Amritapuri

Qualification: MBA (Finance & Marketing), M.Phil (Commerce & Management), NET
devipriyal@am.amrita.edu
Research Interest: Consumer behaviour, Brand management, Consumer resistance, Consumer culture, Brand hate, Brand crisis
Nature of Association: Contract

Bio

Devipriya P. Leeladharan is a committed educator and management professional with over nine years of diverse experience spanning higher education, corporate sales, and content development. She holds expertise in commerce and management education, curriculum design, and student mentoring. Her academic and professional journey includes roles at Idea Cellular Ltd. (Assistant Manager – Sales), CakeOCake (IT Manager), Amrita Centre for Allied Health Sciences (Guest Lecturer), Touch Interactive (Content Writer), and Sacred Heart College, Kochi (Assistant Professor).
As a UGC-NET qualified academic, she combines industry experience with academic rigor to deliver practical, student-centric learning. She is deeply committed to nurturing critical thinking and real-world relevance in management education

FDP / Workshops
  • Fiveday Online Faculty Development Program on “Developing Marketing Capabilities Using Multi-Pronged Interventions” offered by SCMS Cochin School of Business from 18/09/2023 to 22/09/2023
  • Five Day National Online Workshop on “Empowering Academic Excellence: AI tools for Research and Publication” conducted from to 27/05/2024 to 31/05/2024
  • International Online Faculty Development Program on “Data Visualization and Analytics with Excel, Power BI, Tableau and Generative AI” organized by the PG Department of Computer Applications and IQAC of Marian College Kuttikkanam (Autonomous) in association with IPSR solutions limited and Valin – UK, USA and Canada conducted from 05/07/2024 to 11/07/2024
  • Six Day AICTE Training and Learning (ATAL) Academy Faculty Development Programme on “Gen AI Driven Social Entrepreneurship and Management” at Sacred Heart College conducted from 9/12/2024 to14/12/2024
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