Dr. Mehir Kumar Baidya currently serves as Professor of Marketing at School of Business, Bengaluru Campus. He has several years of teaching experience at MBA level. Moreover, he has five years of work experience in FMCG sector. Till date, Dr. Baidya has published 15 research based papers in Scopus indexed international journals. Recently, he got an award-of- excellence in research from Emerald, UK. Dr. Baidya received his PhD in Marketing from IIT Kharagpur and MBA in Marketing from PUNE University.