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Sunij S. Nair

Vice Chairperson, Visual Media and Communication, School of Arts, Humanities & Commerce, Mysuru | Assistant Professor, Visual Media and Communication, School of Arts, Humanities & Commerce, Mysuru

Qualification: M.Sc. (CS), MA (J & MC), MFA, B.Sc. (CS), Ph.D. (Pursuing)
sn_sunij@my.amrita.edu
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Research Interest: Advertising, Online Marketing, Web Designing, Animation

Bio Publications Research Interests Teaching Areas Technical Expertise Responsibilities Workshops
Bio

Sunij S. Nair is the Vice Chairperson and Assistant Professor in Visual Media and Communication at the Amrita School of Arts, Humanities and Commerce, Amrita Vishwa Vidyapeetham, Mysuru Campus. He has more than 17 years of academic and industry experience in multimedia technology, visual communication, and digital media education.

His academic work focuses on the intersection of Artificial Intelligence, Media Education, Visual Communication, and Digital Creativity. His research investigates how AI-powered tools and emerging technologies influence creativity, design practices, learning outcomes, and digital media production.

Sunij’s work contributes to the growing body of research on AI-assisted creativity, generative design technologies, and human–AI collaboration in creative industries. He has published research in Scopus-indexed international journals and conferences addressing the role of artificial intelligence in design, media production, and higher education.

In addition to teaching and research, he plays an active leadership role at Amrita Mysuru. He serves as Vice Chairperson of the Visual Media and Communication program and Admissions Convenor for UG and PG programs, contributing to academic program development, institutional outreach, and digital communication initiatives.

He is also actively engaged in academic training, workshops, and professional development programs across universities and media institutions in India.

Publications

Conference Paper

Year : 2025

The Impact of Artificial Intelligence Specialization on Academic Programme Selection: Insights from Higher Education Trends

Cite this Research Publication : Sunij S. Nair, Shekar Babu, The Impact of Artificial Intelligence Specialization on Academic Programme Selection: Insights from Higher Education Trends, 2025 12th International Conference on Computing for Sustainable Global Development (INDIACom), IEEE, 2025, https://doi.org/10.23919/indiacom66777.2025.11115218

Publisher : IEEE

Year : 2025

Assessing Market Penetration Potential of Mahindra BE 6e and XEV 9e: Analyzing Consumer Preferences and Adoption Factors in India’s Evolving EV Landscape

Cite this Research Publication : Sunij S. Nair, Shekar Babu, Assessing Market Penetration Potential of Mahindra BE 6e and XEV 9e: Analyzing Consumer Preferences and Adoption Factors in India's Evolving EV Landscape, 2025 12th International Conference on Computing for Sustainable Global Development (INDIACom), IEEE, 2025, https://doi.org/10.23919/indiacom66777.2025.11115791

Publisher : IEEE

Year : 2025

AI-driven Transformation in Graphic Design: Navigating the Nexus of Creativity, Productivity and Autonomy

Cite this Research Publication : Sunij S. Nair, Shekar Babu, AI-driven Transformation in Graphic Design: Navigating the Nexus of Creativity, Productivity and Autonomy, 2025 12th International Conference on Computing for Sustainable Global Development (INDIACom), IEEE, 2025, https://doi.org/10.23919/indiacom66777.2025.11115468

Publisher : IEEE

Year : 2024

Redefining Creativity in Design: Exploring the Impact of AI-Generated Imagery on Design Professionals and Amateurs

Cite this Research Publication : Sunij S Nair, Redefining Creativity in Design: Exploring the Impact of AI-Generated Imagery on Design Professionals and Amateurs, 2024 11th International Conference on Computing for Sustainable Global Development (INDIACom), IEEE, 2024, https://doi.org/10.23919/indiacom61295.2024.10498341

Publisher : IEEE

Journal Article

Year : 2025

Redefining Realities: AI’s Cost-Efficient Revolution in Indian Cinema’s VFX Landscape

Cite this Research Publication : Redefining Realities: AI’s Cost-Efficient Revolution in Indian Cinema’s VFX Landscape, Applied Mathematics & Information Sciences, Natural Sciences Publishing, 2025, https://doi.org/10.18576/amis/190115

Publisher : Natural Sciences Publishing

Book Chapter

Year : 2024

Advertising and Public Relations: The Dynamic Duos of Marketing

Cite this Research Publication : Advertising and Public Relations: The Dynamic Duos of Marketing, AkiNik Publications, 2024, https://doi.org/10.22271/ed.book.2932

Publisher : AkiNik Publications

Research Interests
  • Artificial Intelligence in Media Education
  • AI-Assisted Graphic Design and Visual Creativity
  • Human–AI Collaboration in Creative Industries
  • Generative AI in Media Production
  • Digital Advertising and Visual Communication
  • User Experience (UX) and Interface Design
  • Media Technology and Digital Transformation
  • AI-Augmented Learning in Creative Disciplines
Teaching Areas
  • Artificial Intelligence in Media
  • Graphic Design and Branding
  • Web Design and Development
  • UI/UX Design
  • Animation and Multimedia Production
  • Digital Marketing and Social Media Strategy
  • Motion Graphics
  • Digital Publishing and Page Design
  • Digital Imaging and Illustration
Technical Expertise
  • AI-assisted design and media tools
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects)
  • Web Development (HTML, CSS, JavaScript)
  • UI/UX Design and Prototyping
  • Animation and Multimedia Production
  • Digital Marketing and Social Media Strategy
Responsibilities
  • Vice Chairperson, Visual Media and Communication – Amrita Mysuru
  • Admissions Convenor, UG and PG Programs – Amrita Mysuru
  • Academic Program Development and Curriculum Design
  • Institutional Digital Outreach and Branding Initiatives
  • Coordination of creative exhibitions, portfolio showcases, and student media events
Workshops

Sunij S. Nair actively contributes to academic development through workshops, faculty development programs, and professional training sessions in multimedia design, digital communication, and emerging technologies.

He regularly serves as a Resource Person at the Indian Institute of Mass Communication (IIMC), Kottayam, Kerala, conducting specialized workshops and training sessions on graphic design, digital publishing, multimedia production, and design software tools.

He has also delivered workshops and training programs at several universities and higher education institutions, including:

  • Presidency University, Bengaluru
  • NITTE University, Mangalore
  • Other universities and academic institutions

His training programs typically focus on:

  • Graphic Design and Branding
  • Adobe Photoshop, Illustrator, and InDesign
  • Digital Publishing and Page Layout Design
  • Web Design and UI/UX Development
  • Multimedia Production and Animation
  • Digital Marketing and Social Media Strategy
  • AI Tools for Design and Content Creation

He has also organized academic exhibitions, portfolio showcases, and creative media events, helping students develop industry-ready skills in media, design, and visual communication.

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