M. F. A. Visual Media: Applied Art and Advertising

This two-year postgraduate experience is meticulously crafted to refine the artistic vision of students and to fine tune their artistic sensibilities by intense course in Art History of the world to enable them to incorporate the sensibilities in their designing.
Advanced Fine Art Training: This programme takes the students through advanced art like anatomy drawing, manual and digital illustrations, Storyboarding and visualization, innovative sustainable packaging designs along with artistic photography and videography.
Master the Craft: The students will master the technicality of advanced graphic designing and digital editing skills to fine tune their strategic ideas into real-time materials.
Industry Readiness: The students are made to be industry ready with theoretical skills to convert marketing briefs into strategies, by learning advanced advertising and brand management theories with case studies.
Copywriting: Copywriting is given equal importance as designing. This helps the students to delve into the area of creative copy and content writing for various media.
Internship Programme: The final semester is dedicated to internship to enable students to put the knowledge and skill that they acquired during the course to put to practice in productive, real-time projects in the industry. During the internship the students will learn the nuances of practical brand management and ideate upon the real brand projects given by the respective advertising agencies.

Students who complete an MFA-Visual Media with specialization in Applied Art and Advertising can enter a wide range of exciting fields. Some prominent areas are given below.

Advertising Agencies: Beginning with the situation of visualizer with rapid growth into art direction and eventually to grow to become creative directors in design as well as copy.

Design-Studio: Students can become Communication designers in Design studios.

Copywriting: Students who have taken an interest in creative writing during their programme can become copywriters in any advertising or digital marketing agency.

Artist and Illustrators: The programmes enable the students to become illustrators and artists in big design organizations.

Typographers: The programme empowers the students to become independent typographers, designing typefaces for brands and media organizations.

Entrepreneurs:This programme enables the students to become freelance designers, applied artists, illustrators, storyboarding artists, typographers, graphic designers, photographers and independent ad film makers.