Duration: 2 Years - 4 Semesters

Eligibility: Graduation in any discipline with 50% marks.

Curriculum and Syllabus

PG General Subjects  Curriculum  Syllabus


Semester 1 Semester 2 Semester 3 Semester 4
Basics of Advertising History of Art Visualization and Storyboarding Internship
Communication and Media Theories Media Ethics and Laws Brand Management Comprehensive and Technical Viva-voce
Studies in Visual Aesthetics Creative Copywriting for Print and Online Media Internet Advertising Project
Research Methodology for Communication
and Media Studies
Creative Copywriting for Radio and Television  Elective  
Cultural Education Public Relations Illustration Practical  
Elements of Composition Lab Digital Video Editing Typography Practical  
Audiography Practice Lab I Amrita Values Programme Visualization and Storyboarding Lab  
Photography Practice Lab I Audiography Practice Lab II Media Advertisement Practice Lab  
Videography Practice Lab I Photography Practice Lab II Packaging Practical  
Graphic Design Lab I Videography Practice Lab II Television Commercials and Radio Spots Lab  
  Short Film Production (Fiction and Documentary) Lab Live-in-Labs# / Open Elective*  
  Graphic Design Lab II Mini Project  

Electives (any One)

Web Design and Content Management
Motion Graphics for Film and Television
Creative Expression in Regional Language
Photo Journalism
Open Electives Amrita Values Programme

Advanced Statistical Analysis for Research

Marketing Research

Message from Amma’s Life for the Modern World

Basics of PC Software

Media for Social Change

Lessons from the Ramayana

Computer Hardware and Networking

Media Management

Lessons from the Mahabharata

Consumer Protection Act

Object-Oriented Programming

Lessons from the Upanishads

Corporate Communication

Painting and Sculpture

Message of the Bhagavad Gita

Design Studies

Personal Finance

Life and Message of Swami Vivekananda

Disaster Management

Principles of Advertising

Life and Teachings of Spiritual Masters India

Essentials of Cultural Studies

Principles of Packaging

Insights into Indian Arts and Literature

Foundations of Mathematics

Scripting for Rural Broadcasting

Yoga and Meditation

Foundations of Quantum Mechanics

Social Media Website Awareness

Kerala Mural Art and Painting
Course on Organic Farming and

Glimpses of Life through Literature

Theatre Studies

Benefits of Indian Medicinal Systems

Information Technology in Banking

Writing for Technical Purposes

Temple Mural Arts in Kerala

Knowledge Management

Yoga and Personal Development

Organic Farming in Practice

Fundamentals of Legal Awareness


Ayurveda for Lifestyle Modification


Life Style and Therapy using Yoga

* One Open Elective course is to be taken by each student, in the third semester, from the list of Open electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the third semester.

You can join this program at
Postgraduate (PG)
School of Arts and Sciences