Duration: TWO Years - FOUR Semesters

Eligibility: Graduation in any discipline with 50% marks.


Semester I 
Theory Practicals
Introduction to Communication and Media - Theories Graphic Design Lab I
Research Methodology for Communication - and Media Research Photography Lab I
Studies in Visual Aesthetics Videography Lab I
Basics of Advertising Audiography Lab I
Photography, Videography and - Audiography-1 Elements of Composition Lab 
Cultural Education  
Semester II
Theory  Practicals
Public Relations  Typography Practical
Creative copywriting for Print and online - media Digital Video Editing
Creative copywriting for Radio and - Television Illustration Practical
Short Film Production ( Fiction and - Documentary )  Photography, Videography and Audiography - Lab II
Media Ethics and Laws Graphic Design Lab II
History of Art   
Photography, Videography and - Audiography-2 
Amrita Values - 1
Elective II
Semester III
Theory Practicals
Internet Advertising Media Advertisement Practise Lab
Brand Management Visualization and Storyboarding Lab
Visualization and Storyboarding  Packaging Practical
Elective  Television commercials and Radio spot Lab
Elective III Miniproject in Advertising and Branding 
Amrita Values - 2  
Semester IV
Dissertation and Viva Voce
Project Work
MotionGraphics for Film and Television Creative Writing
Web Design and Content Management-1 Instrumental Music
Photo Journalism Marketing Management
Creative Expression in Regional Language Micro Economics
VFX and Compositing  Stastistical Analysis
Foreign language  Design Studies
  Culture Studies
Painting & Sculpture
Theatre Studies
Business Ethics
PC Software
Web Technologies and E-Commerce
Computer Hardware and Networking
Object Oriented Programming
Fashion Designing 

School Administration reserves the right to modify the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.

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