Duration: 2 Years - 4 Semesters
Eligibility: Graduation in any discipline with 50% marks.
Curriculum and Syllabus
Curriculum
| Semester 1 | Semester 2 | Semester 3 | Semester 4 |
| Basics of Advertising | History of Art | Visualization and Storyboarding | Internship |
| Communication and Media Theories | Media Ethics and Laws | Brand Management | Comprehensive and Technical Viva-voce |
| Studies in Visual Aesthetics | Creative Copywriting for Print and Online Media | Internet Advertising | Project |
| Research Methodology for Communication and Media Studies |
Creative Copywriting for Radio and Television | Elective | |
| Cultural Education | Public Relations | Illustration Practical | |
| Elements of Composition Lab | Digital Video Editing | Typography Practical | |
| Audiography Practice Lab I | Amrita Values Programme | Visualization and Storyboarding Lab | |
| Photography Practice Lab I | Audiography Practice Lab II | Media Advertisement Practice Lab | |
| Videography Practice Lab I | Photography Practice Lab II | Packaging Practical | |
| Graphic Design Lab I | Videography Practice Lab II | Television Commercials and Radio Spots Lab | |
| Short Film Production (Fiction and Documentary) Lab | Live-in-Labs# / Open Elective* | ||
| Graphic Design Lab II | Mini Project |
Electives (any One)
| Web Design and Content Management |
| Motion Graphics for Film and Television |
| Creative Expression in Regional Language |
| Photo Journalism |
| Open Electives | Amrita Values Programme | |
|
Advanced Statistical Analysis for Research |
Marketing Research |
Message from Amma’s Life for the Modern World |
|
Basics of PC Software |
Media for Social Change |
Lessons from the Ramayana |
|
Computer Hardware and Networking |
Media Management |
Lessons from the Mahabharata |
|
Consumer Protection Act |
Object-Oriented Programming |
Lessons from the Upanishads |
|
Corporate Communication |
Painting and Sculpture |
Message of the Bhagavad Gita |
|
Design Studies |
Personal Finance |
Life and Message of Swami Vivekananda |
|
Disaster Management |
Principles of Advertising |
Life and Teachings of Spiritual Masters India |
|
Essentials of Cultural Studies |
Principles of Packaging |
Insights into Indian Arts and Literature |
|
Foundations of Mathematics |
Scripting for Rural Broadcasting |
Yoga and Meditation |
|
Foundations of Quantum Mechanics |
Social Media Website Awareness |
Kerala Mural Art and Painting |
|
Glimpses of Life through Literature |
Theatre Studies |
Benefits of Indian Medicinal Systems |
|
Information Technology in Banking |
Writing for Technical Purposes |
Temple Mural Arts in Kerala |
|
Knowledge Management |
Yoga and Personal Development |
Organic Farming in Practice |
|
Fundamentals of Legal Awareness |
Ayurveda for Lifestyle Modification |
|
|
Life Style and Therapy using Yoga |
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* One Open Elective course is to be taken by each student, in the third semester, from the list of Open electives offered by the School.
# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the third semester.
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