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A study on the influence of emotional appeals of advertisements in magazines among customers in Kerala

Publication Type : Journal Article

Publisher : Journal of Composition Theory

Source : Journal of Composition Theory. ISSN: 0731-6755

Campus : Kochi

School : School of Arts Humanities and Commerce

Department : Commerce and Management

Year : 2020

Abstract :

Cite this Research Publication : Girish, S. (2020). A study on the influence of emotional appeals of advertisements in magazines among customers in Kerala. Journal of Composition Theory. ISSN: 0731-6755

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