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Category Involvement and Brand Attitude in Indian Cooking Oil Industry

Publication Type : Journal Article

Source : Journal of ASBM, ASBM University, Bhubaneswar, India.

Campus : Amaravati

School : School of Business

Year : 2020

Abstract :

Cite this Research Publication : Acharyulu, A V R., Vaishali Agarwal (2020), "Category Involvement and Brand Attitude in Indian Cooking Oil Industry", Journal of ASBM, ASBM University, Bhubaneswar, India.

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