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Green consumers purchase intentions and sustainable consumption of organic food products: a conceptual framework for the Indian middle-class market

Publication Type : Conference Paper

Publisher : Springer Nature Switzerland.

Source : In Technology-Driven Business Innovation: Unleashing the Digital Advantage, Volume 1 (pp. 353-365)

Campus : Amritapuri

School : School of Business

Year : 2024

Abstract :

Cite this Research Publication : Harikrishnan, R., Mohan, L., & Shivdas, A. (2024). Green consumers purchase intentions and sustainable consumption of organic food products: a conceptual framework for the Indian middle-class market. In Technology-Driven Business Innovation: Unleashing the Digital Advantage, Volume 1 (pp. 353-365). Cham: Springer Nature Switzerland.

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