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Instagram Motivations Towards Sustainable Fashion Apparel Purchase: Understanding the Dynamics of Consumer Identities and Sustainability Related Psychological and Behavioural Constructs

Publication Type : Book Chapter

Publisher : Springer Nature

Source : Smart Innovation, Systems and Technologies

Url : https://doi.org/10.1007/978-3-032-12999-4_16

Campus : Coimbatore

School : School of Arts Humanities and Commerce

Department : Department of Communication

Year : 2026

Abstract :

Cite this Research Publication : Ashiqha Sultana, Kalyani Suresh, Instagram Motivations Towards Sustainable Fashion Apparel Purchase: Understanding the Dynamics of Consumer Identities and Sustainability Related Psychological and Behavioural Constructs, Smart Innovation, Systems and Technologies, Springer Nature Switzerland, 2026, https://doi.org/10.1007/978-3-032-12999-4_16

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